{"id":5232,"date":"2025-06-05T23:18:56","date_gmt":"2025-06-05T23:18:56","guid":{"rendered":"https:\/\/research.undetectable.ai\/?p=5232"},"modified":"2025-06-05T23:28:15","modified_gmt":"2025-06-05T23:28:15","slug":"study-shows-3-in-4-north-americans-prefer-ai-generated-ads","status":"publish","type":"post","link":"https:\/\/research.undetectable.ai\/cs\/studie-ukazuje-ze-3-ze-4-severoamericanu-davaji-prednost-reklamam-generovanym-pomoci-ai\/","title":{"rendered":"Studie ukazuje, \u017ee 3 ze 4 Severoameri\u010dan\u016f d\u00e1vaj\u00ed p\u0159ednost reklam\u00e1m generovan\u00fdm um\u011blou inteligenc\u00ed"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><em><sub>Slep\u00fd pr\u016fzkum mezi 500 lidmi odhalil, \u017ee vizu\u00e1ly s um\u011blou inteligenc\u00ed por\u00e1\u017eej\u00ed lidsk\u00e9 reklamn\u00ed kreativce pro spole\u010dnosti Nike, Coca-Cola a Bic.<\/sub><\/em><\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-1024x683.jpg\" alt=\"\" class=\"wp-image-5258\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-1024x683.jpg 1024w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-300x200.jpg 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-768x512.jpg 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-18x12.jpg 18w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>D\u00e1vaj\u00ed spot\u0159ebitel\u00e9 skute\u010dn\u011b p\u0159ednost reklam\u00e1m vytvo\u0159en\u00fdm um\u011blou inteligenc\u00ed?<\/p>\n\n\n\n<p>OpenAI <a href=\"https:\/\/openai.com\/index\/introducing-4o-image-generation\/\" target=\"_blank\" rel=\"noopener\">nov\u00fd obrazov\u00fd model 4o<\/a> zah\u00e1jen v b\u0159eznu lo\u0148sk\u00e9ho roku. Lid\u00e9 pou\u017e\u00edvaj\u00edc\u00ed nov\u00fd gener\u00e1tor obr\u00e1zk\u016f <a href=\"https:\/\/www.zdnet.com\/article\/chatgpts-new-image-generator-shattered-my-expectations-and-now-its-free-to-try\/\" target=\"_blank\" rel=\"noopener\">chv\u00e1lit ji<\/a> pro svou schopnost vytv\u00e1\u0159et p\u0159esn\u00e9, vysoce kvalitn\u00ed a realistick\u00e9 obr\u00e1zky a grafiku.&nbsp;<\/p>\n\n\n\n<p>Z trendov\u00e9 t\u00e9m\u011b\u0159 dokonal\u00e9 replikace <a href=\"https:\/\/variety.com\/2025\/digital\/news\/openai-ceo-chatgpt-studio-ghibli-ai-images-1236349141\/\" target=\"_blank\" rel=\"noopener\">Styl animace studia Ghibli<\/a>, \u010d\u00edm\u017e se vytvo\u0159\u00ed <a href=\"http:\/\/good\" target=\"_blank\">p\u0159esv\u011bd\u010div\u00e9 fale\u0161n\u00e9 \u00fa\u010dtenky<\/a>a z\u00edsk\u00e1n\u00ed uzn\u00e1n\u00ed od tv\u016frc\u016f z oblasti <a href=\"https:\/\/www.adweek.com\/creativity\/ad-creatives-is-openais-new-image-generator-about-to-disrupt-your-work\/\" target=\"_blank\" rel=\"noopener\">reklamn\u00ed pr\u016fmysl,<\/a> m\u016f\u017eeme \u0159\u00edci, \u017ee nov\u00fd gener\u00e1tor obr\u00e1zk\u016f spole\u010dnosti OAI je velmi v\u00fdkonn\u00fd.<\/p>\n\n\n\n<p>Na internetu jsme na\u0161li obr\u00e1zky vytvo\u0159en\u00e9 um\u011blou inteligenc\u00ed, kter\u00e9 byly tak n\u00e1padn\u00e9, \u017ee n\u00e1s to p\u0159im\u011blo k zamy\u0161len\u00ed: <strong>dali by lid\u00e9 p\u0159ednost tradi\u010dn\u00edm reklam\u00e1m nebo reklam\u00e1m vytvo\u0159en\u00fdm um\u011blou inteligenc\u00ed? <\/strong>Abychom to zjistili, provedli jsme pr\u016fzkum mezi 500 spot\u0159ebiteli v USA.<\/p>\n\n\n\n<p>P\u0159ehledn\u00e1 metoda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Na 500 Severoameri\u010dan\u016f ve v\u011bku 18 a\u017e 65 let jsme provedli pr\u016fzkum s p\u011bti ot\u00e1zkami.<\/strong><\/li>\n\n\n\n<li><strong>Prvn\u00ed \u010dty\u0159i ot\u00e1zky m\u011bly v\u017edy dva obr\u00e1zky a respondenti si mohli vybrat, kter\u00e9mu d\u00e1vaj\u00ed p\u0159ednost. <\/strong>Jeden z nich byl vytvo\u0159en um\u011blou inteligenc\u00ed, zat\u00edmco druh\u00fd nikoli; respondenti v\u0161ak nedostali \u017e\u00e1dn\u00e9 informace o jeho p\u016fvodu.<\/li>\n\n\n\n<li><strong>Respondenti si vybrali reklamu generovanou um\u011blou inteligenc\u00ed ve \u00be p\u0159\u00edpad\u016f, p\u0159i\u010dem\u017e kreativa bez um\u011bl\u00e9 inteligence (Goldeneye) zv\u00edt\u011bzila pouze o 10%.<\/strong><\/li>\n\n\n\n<li><strong>V posledn\u00ed ot\u00e1zce m\u011bli respondenti vybrat svou nejobl\u00edben\u011bj\u0161\u00ed reklamu z celkem osmi mo\u017enost\u00ed (\u010dty\u0159i s um\u011blou inteligenc\u00ed a \u010dty\u0159i bez n\u00ed).<\/strong><\/li>\n\n\n\n<li><strong>V\u0161echny nejobl\u00edben\u011bj\u0161\u00ed mo\u017enosti byly vygenerov\u00e1ny um\u011blou inteligenc\u00ed.&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"235\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg.png\" alt=\"\" class=\"wp-image-5245\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg.png 626w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg-300x113.png 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg-18x7.png 18w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ot\u00e1zky z pr\u016fzkumu<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ot\u00e1zka 1: Kterou reklamu na Nike m\u00e1te rad\u011bji?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Skute\u010dn\u00e9<\/strong><\/td><td><strong>Um\u011bl\u00e1 inteligence generuje<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXeW0uZLuy-5M242Xe7biSfINopqp-p6XE_z-O58q57GugnZoMFEMLXeBhQj-J6sg8qpgDIOEeTorGRfJIxq2x3MttiPyeSYgaFkf7HGaO9uOkd6TDXdoqz62SrRMeuuO655-274wgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"168\" alt=\"\" title=\"\">https:\/\/poweradspy.com\/wp-content\/uploads\/2023\/10\/nike-ads-growth.webp&nbsp;&nbsp;<\/td><td><img loading=\"lazy\" decoding=\"async\" width=\"249\" height=\"166\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdLgXyvGCwkqlJ5foN1IxhDuDa8N3dXH44iBo00c5qqQnA1vJbvy9PcIpcnO8FFrksUF3rX8U-jQ2xsYS2x4yl-y4dIXNSCL9SQIceKLTnrxX9D7mB2jqcRsKUJuVGCdpjdLp7GnQkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" alt=\"\" title=\"\"><br>(Generov\u00e1no programem ChatGPT 4o)<\/td><\/tr><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>23.55% (118)<\/strong><\/mark><\/td><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>76.45% (383)<\/strong><\/mark><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ot\u00e1zka 2: Kter\u00e1 reklama na Coca-Colu je lep\u0161\u00ed?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Skute\u010dn\u00e9<\/strong><\/td><td><strong>Um\u011bl\u00e1 inteligence generuje<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd7QZcWJXBJGd7GLrkbf_I0n25SESA-sQ2S2bIrueFf6z2myGXYqbfdKdZvNgc1chnq1lzUEAWwLPVFklqZI6e0IVIT4PLG37nlDLqsJjZpw2EMrFP7UThA4hXmbpf9SDKcZmHILwkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"297\" alt=\"\" title=\"\"><a href=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/c129ce186477153.6576a3a72ba54.jpg\" target=\"_blank\" rel=\"noopener\">https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/c129ce186477153.6576a3a72ba54.jpg<\/a><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfVautx9zHIa59ygjWWzLx1KHyf-m5USDa9qr9eoYab8YGsN4BFpUafLS8oj3ooFfPBTmelDMguXCx6hPGMcqGxkS71fKzCnYu-vtpI8hiDBKFNjKW7wUJ-ENpJoD_YwY1md_7zkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"447\" alt=\"\" title=\"\">(Generov\u00e1no programem ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">25.15% (126)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">74.85% (375)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ot\u00e1zka 3: Kter\u00e1 reklama na hru vypad\u00e1 autenti\u010dt\u011bji?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Skute\u010dn\u00e9<\/strong><\/td><td><strong>Um\u011bl\u00e1 inteligence generuje<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdstb9rqITNWh3KVs73xSxeYIqH3Nn2q0mXm14bfHWBeCCk6sEx8_v9GGh_GFXFHPhTq6rqIYxBi5-kRQRuiBSdursPUzdbqVrBCdqyul_SLSrLNkoWkEaczM1_qy9tsBNQRH7yowkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"367\" alt=\"\" title=\"\"><a href=\"https:\/\/cdn.mobygames.com\/6c7538ba-ce0e-11ed-b698-02420a0001cc.webp\" target=\"_blank\" rel=\"noopener\">https:\/\/cdn.mobygames.com\/6c7538ba-ce0e-11ed-b698-02420a0001cc.webp<\/a><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd4CUtOT2b-Ac-C8pG_LPcj98ReE_Kf3aw6iptEBeXiAg2K2z6rJ1XzP-ljFea6uYp3s5QVWrY23pjtXq9_SOrBqiRhSUSJIdOsWu8UuQBcW5aQ26yujO7sJhrHsu_HltlgCFLBZgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"447\" alt=\"\" title=\"\">(Generov\u00e1no programem ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">55.49% (278)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">44.51% (223)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ot\u00e1zka 4: Kter\u00e1 reklama na zapalova\u010d Bic je nejlep\u0161\u00ed?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Skute\u010dn\u00e9<\/strong><\/td><td><strong>Um\u011bl\u00e1 inteligence generuje<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/1_AD_4nXc5N2kGsXRmU2CVRirax_KMDb1bDUNjVZ_aej9up6P915MiBxKdqIEENKDhw2dqp1Hz92aGzXqmk9Kjad8G2k3evahc5PQzlKdQg5li3skp0Lkh9eZwc9rpVyqHWQyUT6IjJdPnkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"168\" alt=\"\" title=\"\"><br>https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/hd\/b9c6f3102972011.5f4307fbdbddb.png<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfgp8yMVYaJhd0-J83ppgBKZMxzAkoRskHiOQA66wgx4AIfIIh1ItCXtFioMfE-ZNiwOAfN8d_fIuY221PG5g61ayyO_G6X4ibVOGEvMRRhnaxYqz28FfTyTBqyeQ3EW31ACvD6awkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"274\" height=\"412\" alt=\"\" title=\"\">(Generov\u00e1no programem ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">37.28% (189)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">62.28% (312)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ot\u00e1zka \u010d. 5: Kter\u00e1 reklama je va\u0161e nejobl\u00edben\u011bj\u0161\u00ed?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"434\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44.png\" alt=\"\" class=\"wp-image-5243\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44.png 842w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-300x155.png 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-768x396.png 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-18x9.png 18w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<p>*\u0158azeno podle obl\u00edbenosti*&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table has-medium-font-size\"><table><tbody><tr><td><strong>Hodnost<\/strong><\/td><td><strong>AD<\/strong><\/td><td><strong>Typ<\/strong><\/td><td><strong>Preference<\/strong><\/td><\/tr><tr><td>1<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfVautx9zHIa59ygjWWzLx1KHyf-m5USDa9qr9eoYab8YGsN4BFpUafLS8oj3ooFfPBTmelDMguXCx6hPGMcqGxkS71fKzCnYu-vtpI8hiDBKFNjKW7wUJ-ENpJoD_YwY1md_7zkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"291\" alt=\"\" title=\"\"><\/td><td>(Generov\u00e1no um\u011blou inteligenc\u00ed)<\/td><td>32.14% (161)<\/td><\/tr><tr><td>2<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdLgXyvGCwkqlJ5foN1IxhDuDa8N3dXH44iBo00c5qqQnA1vJbvy9PcIpcnO8FFrksUF3rX8U-jQ2xsYS2x4yl-y4dIXNSCL9SQIceKLTnrxX9D7mB2jqcRsKUJuVGCdpjdLp7GnQkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"129\" alt=\"\" title=\"\"><\/td><td>(Generov\u00e1no um\u011blou inteligenc\u00ed)<\/td><td>20.56% (103)<\/td><\/tr><tr><td>3<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfgp8yMVYaJhd0-J83ppgBKZMxzAkoRskHiOQA66wgx4AIfIIh1ItCXtFioMfE-ZNiwOAfN8d_fIuY221PG5g61ayyO_G6X4ibVOGEvMRRhnaxYqz28FfTyTBqyeQ3EW31ACvD6awkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"291\" alt=\"\" title=\"\"><\/td><td>(Generov\u00e1no um\u011blou inteligenc\u00ed)<\/td><td>11.18% (56)<\/td><\/tr><tr><td>4<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd4CUtOT2b-Ac-C8pG_LPcj98ReE_Kf3aw6iptEBeXiAg2K2z6rJ1XzP-ljFea6uYp3s5QVWrY23pjtXq9_SOrBqiRhSUSJIdOsWu8UuQBcW5aQ26yujO7sJhrHsu_HltlgCFLBZgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"291\" alt=\"\" title=\"\"><\/td><td>(Generov\u00e1no um\u011blou inteligenc\u00ed)<\/td><td>10.38% (52)<\/td><\/tr><tr><td>5<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd7QZcWJXBJGd7GLrkbf_I0n25SESA-sQ2S2bIrueFf6z2myGXYqbfdKdZvNgc1chnq1lzUEAWwLPVFklqZI6e0IVIT4PLG37nlDLqsJjZpw2EMrFP7UThA4hXmbpf9SDKcZmHILwkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"193\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>9.18% (46)<\/td><\/tr><tr><td>6<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/1_AD_4nXc5N2kGsXRmU2CVRirax_KMDb1bDUNjVZ_aej9up6P915MiBxKdqIEENKDhw2dqp1Hz92aGzXqmk9Kjad8G2k3evahc5PQzlKdQg5li3skp0Lkh9eZwc9rpVyqHWQyUT6IjJdPnkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"109\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>7.78% (39)<\/td><\/tr><tr><td>7<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdstb9rqITNWh3KVs73xSxeYIqH3Nn2q0mXm14bfHWBeCCk6sEx8_v9GGh_GFXFHPhTq6rqIYxBi5-kRQRuiBSdursPUzdbqVrBCdqyul_SLSrLNkoWkEaczM1_qy9tsBNQRH7yowkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"239\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>5.59% (28)<\/td><\/tr><tr><td>8<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXeW0uZLuy-5M242Xe7biSfINopqp-p6XE_z-O58q57GugnZoMFEMLXeBhQj-J6sg8qpgDIOEeTorGRfJIxq2x3MttiPyeSYgaFkf7HGaO9uOkd6TDXdoqz62SrRMeuuO655-274wgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"109\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>3.19% (103)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spravedliv\u00e9 pou\u017eit\u00ed<\/h2>\n\n\n\n<p>Tyto \u00fadaje m\u016f\u017eete uv\u00e9st ve sv\u00e9m \u010dl\u00e1nku nebo report\u00e1\u017ei. Nezapome\u0148te uv\u00e9st odkaz na Undetectable AI a p\u0159ipojit odkaz na tuto str\u00e1nku, aby si \u010dten\u00e1\u0159i mohli prohl\u00e9dnout celou zpr\u00e1vu. Chcete-li z\u00edskat \u00fapln\u00fd soubor dat z tohoto pr\u016fzkumu, kontaktujte pros\u00edm devan@undetectable.ai<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metodika<br><\/h2>\n\n\n\n<p>V dubnu 2025 jsme provedli pr\u016fzkum mezi 500 Severoameri\u010dany ve v\u011bku 18 a\u017e 55 let. \u00da\u010dastn\u00edci se nach\u00e1zeli ve v\u0161ech 50 st\u00e1tech USA. \u00da\u010dastn\u00edk\u016fm nebylo sd\u011bleno nic o p\u016fvodu nebo pravosti obr\u00e1zk\u016f. M\u00edsto toho byli po\u017e\u00e1d\u00e1ni, aby si vybrali, kter\u00e9 reklam\u011b d\u00e1vaj\u00ed p\u0159ednost, a u prvn\u00edch \u010dty\u0159 ot\u00e1zek jim byly naserv\u00edrov\u00e1ny dv\u011b mo\u017enosti v\u00fdb\u011bru. Ka\u017ed\u00e1 volba obsahovala reklamn\u00ed kreativu vytvo\u0159enou um\u011blou inteligenc\u00ed a kreativu vytvo\u0159enou \u010dlov\u011bkem. V p\u00e1t\u00e9 ot\u00e1zce m\u011bli \u00fa\u010dastn\u00edci vybrat svou obl\u00edbenou reklamn\u00ed kreativu nap\u0159\u00ed\u010d v\u0161emi kreativami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Omezen\u00ed<\/h2>\n\n\n\n<p>Zat\u00edmco reklamy 1, 3 a 4 generovan\u00e9 um\u011blou inteligenc\u00ed byly pouze podn\u011bty, reklama \u010d\u00edslo 2 byla rekonstrukc\u00ed lidsk\u00e9 reklamy. Je tedy nezbytn\u00e9 poznamenat, \u017ee to, co zde respondenti pr\u016fzkumu oce\u0148uj\u00ed, m\u016f\u017ee m\u00edt skute\u010dn\u011b ko\u0159eny<strong> v lidsk\u00e9 tvo\u0159ivosti a origin\u00e1ln\u00edm my\u0161len\u00ed<\/strong>. Pokud jde o obr\u00e1zky vytvo\u0159en\u00e9 bez pou\u017eit\u00ed referen\u010dn\u00ed fotografie, vzhledem k tomu, \u017ee obrazov\u00fd model um\u011bl\u00e9 inteligence pou\u017eit\u00fd k vytvo\u0159en\u00ed m\u00e9di\u00ed v tomto pr\u016fzkumu je vycvi\u010den na skute\u010dn\u00fdch obr\u00e1zc\u00edch a fotografi\u00edch, st\u00e1le nen\u00ed jasn\u00e9, zda um\u011bl\u00e1 inteligence vytv\u00e1\u0159\u00ed nov\u00e9 v\u011bci, kter\u00e9 jsou lep\u0161\u00ed, nebo zvy\u0161uje lidskou kreativitu. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1v\u011br: Co to ale znamen\u00e1?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1024x683.jpg\" alt=\"Reklama na obrazovce ChatGPT\" class=\"wp-image-5244\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1024x683.jpg 1024w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-300x200.jpg 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-768x512.jpg 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-18x12.jpg 18w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Zat\u00edmco kreativn\u00ed pr\u016fmysl diskutuje o du\u0161i um\u011bn\u00ed generovan\u00e9ho um\u011blou inteligenc\u00ed, n\u00e1\u0161 pr\u016fzkum nazna\u010duje, \u017ee spot\u0159ebitel\u00e9 ji\u017e hlasovali o\u010dima. <\/p>\n\n\n\n<p>Tato slep\u00e1 studie odhalila v\u00fdraznou preferenci vizu\u00e1l\u016f vytvo\u0159en\u00fdch (nebo mo\u017en\u00e1 v n\u011bkter\u00fdch p\u0159\u00edpadech vylep\u0161en\u00fdch) nejnov\u011bj\u0161\u00edm modelem OpenAI p\u0159ed zaveden\u00fdmi kampan\u011bmi veden\u00fdmi lidmi pro n\u011bkter\u00e9 z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch zna\u010dek.<\/p>\n\n\n\n<p>\u00dadaje z pr\u016fzkumu nazna\u010duj\u00ed, \u017ee um\u011bl\u00e1 inteligence zvl\u00e1dla nebo alespo\u0148 napodobila z\u00e1kladn\u00ed slo\u017eku reklamy: vytv\u00e1\u0159en\u00ed estetick\u00fdch a pozornost p\u0159itahuj\u00edc\u00edch obr\u00e1zk\u016f. Tato zji\u0161t\u011bn\u00ed je v\u0161ak rozumn\u00e9 zasadit do spr\u00e1vn\u00e9ho kontextu. <\/p>\n\n\n\n<p>Tato studie m\u011b\u0159ila okam\u017eitou, instinktivn\u00ed vizu\u00e1ln\u00ed p\u0159ita\u017elivost, nikoli cel\u00e9 spektrum \u00fa\u010dinnosti kampan\u011b, kter\u00e9 zahrnuje dlouhodob\u00e9 budov\u00e1n\u00ed zna\u010dky, vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f a emocion\u00e1ln\u00ed rezonanci.<\/p>\n\n\n\n<p><strong>V\u00edt\u011bzstv\u00ed \u010dlov\u011bkem vytvo\u0159en\u00e9ho <em>Goldeneye<\/em> reklama je sice tenk\u00e1, ale dokazuje, \u017ee nostalgie, ikonick\u00e1 historie a specifick\u00e9 kulturn\u00ed body z\u016fst\u00e1vaj\u00ed pro lidsk\u00e9 tv\u016frce siln\u00fdm teritoriem.<\/strong><\/p>\n\n\n\n<p>Dalo by se \u0159\u00edci, \u017ee dobr\u00fd um\u011blec nen\u00ed jen ten, kdo um\u00ed kop\u00edrovat podobiznu nebo nakreslit obraz rukou. Stejnou, ne-li v\u011bt\u0161\u00ed roli hraje vkus a tv\u016fr\u010d\u00ed veden\u00ed.<\/p>\n\n\n\n<p>V\u00fdzvou pro marketingov\u00e9 odborn\u00edky je nov\u011b definovat svou hodnotu ve sv\u011bt\u011b roz\u0161\u00ed\u0159en\u00e9m o um\u011blou inteligenci. Pokud stroj dok\u00e1\u017ee d\u016fsledn\u011b vytv\u00e1\u0159et \"l\u00edbiv\u011bj\u0161\u00ed\" image, mus\u00ed se role \u010dlov\u011bka pov\u00fd\u0161it na roli hlavn\u00edho strat\u00e9ga, spr\u00e1vce zna\u010dky a pronikav\u00e9ho kur\u00e1tora, kter\u00fd n\u00e1stroj \u0159\u00edd\u00ed. <\/p>\n\n\n\n<p>\u00c9ra kreativn\u00edch pracovn\u00edk\u016f, kte\u0159\u00ed se v\u011bnuj\u00ed pouze lidem, se mo\u017en\u00e1 m\u011bn\u00ed, ale \u00e9ra kreativn\u00edch strat\u00e9g\u016f veden\u00fdch lidmi teprve za\u010d\u00edn\u00e1.<br><\/p>\n\n\n<div class=\"wp-block-post-author has-large-font-size\"><div class=\"wp-block-post-author__avatar\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/secure.gravatar.com\/avatar\/eec2cb93c7235ae148ad7275e7ecf7a4228529315923fab8762555149eae79af?s=96&#038;d=mm&#038;r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/eec2cb93c7235ae148ad7275e7ecf7a4228529315923fab8762555149eae79af?s=192&#038;d=mm&#038;r=g 2x\" class=\"avatar avatar-96 photo\" height=\"96\" width=\"96\" title=\"\"><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Provozn\u00ed \u0159editel a spoluzakladatel spole\u010dnosti Undetectable.ai<\/p><p class=\"wp-block-post-author__name\">Devan Leos<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Slep\u00fd pr\u016fzkum mezi 500 lidmi odhalil, \u017ee um\u011bl\u00e1 inteligence por\u00e1\u017e\u00ed lidsk\u00e9 reklamn\u00ed kreativce pro spole\u010dnosti Nike, Coca-Cola a [...]<\/p>","protected":false},"author":2,"featured_media":5249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[91],"tags":[95,94,11,93],"class_list":["post-5232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-ai-generated-ads","tag-ai-generated-images","tag-news","tag-research"],"_links":{"self":[{"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/posts\/5232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/comments?post=5232"}],"version-history":[{"count":6,"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/posts\/5232\/revisions"}],"predecessor-version":[{"id":5263,"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/posts\/5232\/revisions\/5263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/media\/5249"}],"wp:attachment":[{"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/media?parent=5232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/categories?post=5232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/tags?post=5232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}