{"id":5269,"date":"2025-07-01T05:42:23","date_gmt":"2025-07-01T05:42:23","guid":{"rendered":"https:\/\/research.undetectable.ai\/?p=5269"},"modified":"2025-07-09T17:33:19","modified_gmt":"2025-07-09T17:33:19","slug":"85-of-americans-say-deepfakes-have-eroded-their-trust-in-online-information","status":"publish","type":"post","link":"https:\/\/research.undetectable.ai\/cs\/85-americanu-tvrdi-ze-deepfakes-snizily-jejich-duveru-v-online-informace\/","title":{"rendered":"85 % Ameri\u010dan\u016f tvrd\u00ed, \u017ee deepfakes naru\u0161ily jejich d\u016fv\u011bru v online informace."},"content":{"rendered":"<p><br>Generativn\u00ed n\u00e1stroje um\u011bl\u00e9 inteligence p\u0159erostly z v\u011bdeck\u00e9ho v\u00fdzkumu v z\u00e1va\u017en\u00fd ve\u0159ejn\u00fd probl\u00e9m. Podle v\u00fdsledk\u016f pr\u016fzkumu z \u010dervna 2025 lid\u00e9 projevuj\u00ed strach ze syntetick\u00fdch m\u00e9di\u00ed a z\u00e1rove\u0148 neschopnost je odhalit. <\/p>\n\n\n\n<p>FBI uv\u00e1d\u00ed, \u017ee technologie deepfake s um\u011blou inteligenc\u00ed umo\u017e\u0148uje p\u00e1chat trestnou \u010dinnost t\u0159emi hlavn\u00edmi zp\u016fsoby, mezi n\u011b\u017e pat\u0159\u00ed spamov\u00e9 zpr\u00e1vy generovan\u00e9 um\u011blou inteligenc\u00ed, osoby vytvo\u0159en\u00e9 um\u011blou inteligenc\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch a podvodn\u00e9 webov\u00e9 str\u00e1nky k\u00f3dovan\u00e9 um\u011blou inteligenc\u00ed. <\/p>\n\n\n\n<p>C\u00edlem t\u011bchto syst\u00e9m\u016f je finan\u010dn\u00ed zneu\u017eit\u00ed jak obchodn\u00edch organizac\u00ed, tak jednotliv\u00fdch spot\u0159ebitel\u016f. Kombinace technologie deepfake s um\u011blou inteligenc\u00ed vedla k v\u00edce ne\u017e <a href=\"https:\/\/www.securitymagazine.com\/articles\/101559-deepfake-enabled-fraud-caused-more-than-200-million-in-losses\" target=\"_blank\" rel=\"noopener\">$200 milion\u016f ztr\u00e1t <\/a>b\u011bhem roku 2025. <\/p>\n\n\n\n<p>V\u011bt\u0161ina Ameri\u010dan\u016f (85%) ztratila v uplynul\u00e9m roce d\u016fv\u011bru v online informace kv\u016fli deepfakes a 81% se ob\u00e1v\u00e1 osobn\u00ed \u00fajmy zp\u016fsoben\u00e9 fale\u0161n\u00fdm audio a video obsahem. V\u00edce ne\u017e 90% u\u017eivatel\u016f nevyu\u017e\u00edv\u00e1 detek\u010dn\u00ed n\u00e1stroje. \u00dadaje nazna\u010duj\u00ed rostouc\u00ed \"mezeru v d\u016fv\u011b\u0159e\", kter\u00e1 vy\u017eaduje okam\u017eit\u00fd z\u00e1sah regula\u010dn\u00edch org\u00e1n\u016f a provozovatel\u016f platforem a technolog\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>Kl\u00ed\u010dov\u00e1 zji\u0161t\u011bn\u00ed<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Insight<\/strong><\/th><th><strong>Podp\u016frn\u00e9 \u00fadaje<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Video Deepfake je na vrcholu indexu strachu.<\/strong><\/td><td>73,5 % respondent\u016f zvolilo deepfake video jako form\u00e1t, kter\u00e9ho se \"nejv\u00edce ob\u00e1vaj\u00ed\", n\u00e1sledovan\u00fd obr\u00e1zky (63,6 %), zvukem (52,5 %) a textem (47,2 %).&nbsp;<\/td><\/tr><tr><td><strong>Rozv\u00edj\u00ed se plnohodnotn\u00e1 krize d\u016fv\u011bry.<\/strong><\/td><td>85,4 % uv\u00e1d\u00ed, \u017ee v posledn\u00edch 12 m\u011bs\u00edc\u00edch m\u00e9n\u011b d\u016fv\u011b\u0159uj\u00ed zpr\u00e1v\u00e1m, fotografi\u00edm nebo vide\u00edm na internetu kv\u016fli realistick\u00fdm fale\u0161n\u00fdm informac\u00edm.&nbsp;<\/td><\/tr><tr><td><strong>Osobn\u00ed ohro\u017een\u00ed se stalo hlavn\u00edm proudem.<\/strong><\/td><td>80,8 % se ob\u00e1v\u00e1, \u017ee by podvodn\u00edci nebo \u0161patn\u00ed akt\u00e9\u0159i mohli deepfake obsah pou\u017e\u00edt proti nim nebo jejich rodin\u011b.&nbsp;<\/td><\/tr><tr><td><strong>Siln\u00e1 mor\u00e1ln\u00ed shoda ohledn\u011b souhlasu.<\/strong><\/td><td>62.2 % \u0159\u00edk\u00e1, \u017ee pou\u017eit\u00ed podobizny skute\u010dn\u00e9 osoby bez povolen\u00ed je <em>nikdy<\/em> p\u0159ijateln\u00e9; jen 2.7 % \u0159\u00edk\u00e1, \u017ee je to v\u017edy p\u0159ijateln\u00e9.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>Metodika<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vzorek a ter\u00e9nn\u00ed pr\u00e1ce.<\/strong> Provedli jsme n\u00e1bor <strong>1 000 dosp\u011bl\u00fdch Ameri\u010dan\u016f<\/strong> s vyu\u017eit\u00edm kv\u00f3t podle v\u011bku, pohlav\u00ed a region\u016f v souladu s krit\u00e9rii s\u010d\u00edt\u00e1n\u00ed lidu v USA. Pr\u00e1ce v ter\u00e9nu byla dokon\u010dena <strong>18. \u010dervna 2025<\/strong>.<\/li>\n\n\n\n<li><strong>N\u00e1vrh ot\u00e1zky.<\/strong> P\u011bt uzav\u0159en\u00fdch ot\u00e1zek zji\u0161\u0165ovalo obavy z r\u016fzn\u00fdch form\u00e1t\u016f deepfake, ned\u00e1vn\u00e9 zm\u011bny v d\u016fv\u011b\u0159e, vn\u00edman\u00e9 osobn\u00ed riziko, etick\u00e9 n\u00e1zory na souhlas a p\u0159edchoz\u00ed pou\u017eit\u00ed detek\u010dn\u00edho softwaru.<\/li>\n\n\n\n<li><strong>Rozsah chyby.<\/strong> \u00b13,1 procentn\u00edho bodu na hladin\u011b spolehlivosti 95 %.<\/li>\n\n\n\n<li><strong>V\u00e1\u017een\u00ed.<\/strong> Poststratifika\u010dn\u00ed v\u00e1\u017een\u00ed korigovalo drobn\u00e9 odchylky od n\u00e1rodn\u00edch demografick\u00fdch \u00fadaj\u016f.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ot\u00e1zky<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ot\u00e1zka 1: Kter\u00e9 formy podvod\u016f s um\u011blou inteligenc\u00ed se ob\u00e1v\u00e1te nejv\u00edce? <\/strong>(Vyberte v\u0161echny, kter\u00e9 se vztahuj\u00ed)<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"192\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.20.25-1024x192.png\" alt=\"\" class=\"wp-image-5270\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.20.25-1024x192.png 1024w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.20.25-300x56.png 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.20.25-768x144.png 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.20.25-18x3.png 18w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.20.25.png 1311w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ot\u00e1zka \u010d. 2: Sn\u00ed\u017eila se kv\u016fli n\u00e1r\u016fstu realistick\u00fdch deepfake obr\u00e1zk\u016f a vide\u00ed s um\u011blou inteligenc\u00ed pravd\u011bpodobnost, \u017ee budete d\u016fv\u011b\u0159ovat zpr\u00e1v\u00e1m a vide\u00edm\/fotografi\u00edm\/\u010dl\u00e1nk\u016fm, kter\u00e9 jste v posledn\u00edch 12 m\u011bs\u00edc\u00edch vid\u011bli na internetu?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"204\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.21.41-1024x204.png\" alt=\"\" class=\"wp-image-5271\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.21.41-1024x204.png 1024w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.21.41-300x60.png 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.21.41-768x153.png 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.21.41-18x4.png 18w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.21.41.png 1316w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ot\u00e1zka 3: Ob\u00e1v\u00e1te se, \u017ee by n\u011bkdo mohl pomoc\u00ed technologie AI deepfake vytvo\u0159it fale\u0161n\u00e9 video nebo zvukov\u00fd z\u00e1znam v\u00e1s nebo va\u0161\u00ed rodiny (nap\u0159\u00edklad aby se za v\u00e1s vyd\u00e1val p\u0159i podvodu nebo v\u00e1s o\u010dernil)?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"205\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.22.19-1024x205.png\" alt=\"\" class=\"wp-image-5272\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.22.19-1024x205.png 1024w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.22.19-300x60.png 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.22.19-768x154.png 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.22.19-18x4.png 18w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.22.19.png 1311w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ot\u00e1zka 4: Mysl\u00edte si, \u017ee je p\u0159ijateln\u00e9, aby filmy nebo m\u00e9dia pou\u017e\u00edvaly technologii deepfake s um\u011blou inteligenc\u00ed k zobrazov\u00e1n\u00ed skute\u010dn\u00fdch osob (nap\u0159\u00edklad herc\u016f nebo ve\u0159ejn\u00fdch \u010dinitel\u016f) bez jejich souhlasu?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"261\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.22.58-1024x261.png\" alt=\"\" class=\"wp-image-5273\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.22.58-1024x261.png 1024w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.22.58-300x77.png 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.22.58-768x196.png 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.22.58-18x5.png 18w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/07\/CleanShot-2025-06-30-at-21.22.58.png 1312w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>Anal\u00fdza trend\u016f<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u00dazkost z videa p\u0159ed\u010d\u00ed ostatn\u00ed form\u00e1ty<\/strong><\/li>\n<\/ol>\n\n\n\n<p>V minulosti bylo video d\u016fv\u011bryhodn\u00fdm m\u00e9diem, kter\u00e9mu lid\u00e9 v\u011b\u0159ili, kdy\u017e ho vid\u011bli. Od doby, kdy video ztratilo status d\u016fv\u011bryhodn\u00e9ho m\u00e9dia, dominuj\u00ed v americk\u00e9m my\u0161len\u00ed syntetick\u00e9 videoklipy. Lid\u00e9 se ob\u00e1vaj\u00ed videa v\u00edce ne\u017e obr\u00e1zk\u016f s desetibodov\u00fdm rozd\u00edlem (73,5% oproti 63,6%), proto\u017ee pohyb videa v kombinaci se synchronizovan\u00fdm hlasem a realistick\u00fdm vzhledem jejich obavy zesiluje. Medi\u00e1ln\u00ed organizace by m\u011bly zav\u00e9st p\u0159\u00edsn\u00e9 postupy ov\u011b\u0159ov\u00e1n\u00ed pravosti videoobsahu p\u0159ed jeho zve\u0159ejn\u011bn\u00edm.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Naru\u0161en\u00ed d\u016fv\u011bry v informace<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Masivn\u00ed 85% pokles d\u016fv\u011bryhodnosti mezi ve\u0159ejnost\u00ed ukazuje na roz\u0161\u00ed\u0159en\u00e9 pochybnosti o ka\u017ed\u00e9m typu digit\u00e1ln\u00edho obsahu bez ohledu na jeho zjevnou ned\u016fv\u011bryhodnost. Teorie \"lacin\u00e9 \u0159e\u010di\" ukazuje, jak snadno se d\u00edky fal\u0161ov\u00e1n\u00ed stalo ov\u011b\u0159ov\u00e1n\u00ed pravdy odpov\u011bdnost\u00ed spot\u0159ebitele. Ve\u0159ejn\u00e9 osobnosti a novin\u00e1\u0159i spolu s tv\u016frci politik se mus\u00ed p\u0159ipravit na zv\u00fd\u0161en\u00e9 monitorov\u00e1n\u00ed t\u00edm, \u017ee budou investovat do jasn\u00fdch metod ov\u011b\u0159ov\u00e1n\u00ed (jako jsou kryptografick\u00e9 vodoznaky a podepsan\u00e1 metadata).<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Deepfakes se st\u00e1vaj\u00ed osobn\u00edmi<\/strong><\/li>\n<\/ol>\n\n\n\n<p>V\u011bt\u0161ina respondent\u016f (85%) si dok\u00e1\u017ee p\u0159edstavit, \u017ee by se oni sami nebo jejich rodinn\u00ed p\u0159\u00edslu\u0161n\u00edci stali ob\u011bt\u00ed deepfake \u00fatok\u016f. Vn\u00edm\u00e1n\u00ed deepfakes jako n\u00e1stroj\u016f politick\u00e9 dezinformace zam\u011b\u0159en\u00e9 na volby a celebrity se v posledn\u00edch cyklech posunulo k osobn\u00edm hrozb\u00e1m. Roz\u0161\u00ed\u0159en\u00ed aplikac\u00ed pro klonov\u00e1n\u00ed hlasu a v\u00fdm\u011bnu tv\u00e1\u0159e pomoc\u00ed um\u011bl\u00e9 inteligence u\u010dinilo z kr\u00e1de\u017e\u00ed identity a finan\u010dn\u00edch podvod\u016f v\u011brohodn\u00e9 hrozby pro b\u011b\u017en\u00e9 dom\u00e1cnosti, co\u017e vyvolalo po\u017eadavky na zlep\u0161en\u00ed mechanism\u016f pro odvol\u00e1n\u00ed ob\u011bt\u00ed a z\u00e1kon\u016f na ochranu identity.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>T\u00e9m\u011b\u0159 v\u0161eobecn\u00e1 popt\u00e1vka po souhlasu<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Etick\u00e1 ot\u00e1zka pr\u016fzkumu ukazuje, jak je hollywoodsk\u00e1 komunita st\u00e1le rozd\u011blen\u00e1, pokud jde o syntetick\u00e9 herce a posmrtn\u00e1 vystoupen\u00ed. Jako \"nikdy nep\u0159ijateln\u00e1\" volba se uk\u00e1zal siln\u00fd postoj ve\u0159ejnosti proti poru\u0161ov\u00e1n\u00ed individu\u00e1ln\u00edch pr\u00e1v, kter\u00fd z\u00edskal podporu 62,2 % \u00fa\u010dastn\u00edk\u016f. Ve\u0159ejn\u00ed \u010dinitel\u00e9 by m\u011bli vyu\u017e\u00edt t\u011bchto d\u016fkaz\u016f k vytvo\u0159en\u00ed z\u00e1kon\u016f, kter\u00e9 vy\u017eaduj\u00ed v\u00fdslovn\u00fd souhlas jednotlivc\u016f p\u0159ed vytvo\u0159en\u00edm podobizen generovan\u00fdch um\u011blou inteligenc\u00ed a zaji\u0161\u0165uj\u00ed \u0159\u00e1dn\u00e9 zve\u0159ejn\u011bn\u00ed ozna\u010den\u00ed.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Rozd\u00edl v p\u0159ipravenosti a p\u0159\u00edle\u017eitosti ke vzd\u011bl\u00e1v\u00e1n\u00ed<\/strong><\/li>\n<\/ol>\n\n\n\n<p>P\u0159esto\u017ee je tento probl\u00e9m velmi znepokojuj\u00edc\u00ed, 89,5 % respondent\u016f detek\u010dn\u00ed n\u00e1stroje nepou\u017eilo. Trh vykazuje latentn\u00ed potenci\u00e1l, proto\u017ee m\u00edra z\u00e1jmu p\u0159evy\u0161uje sou\u010dasn\u00e9 mo\u017enosti vyu\u017eit\u00ed, co\u017e nazna\u010duje probl\u00e9my s pou\u017eitelnost\u00ed a informovanost\u00ed a pochybnosti o \u00fa\u010dinnosti. Nedetekovateln\u00e1 um\u011bl\u00e1 inteligence mus\u00ed spolu s dal\u0161\u00edmi hr\u00e1\u010di v oboru vytvo\u0159it jednoduch\u00e9 procesy n\u00e1stupu a z\u00e1rove\u0148 p\u0159idat detek\u010dn\u00ed n\u00e1stroje do spot\u0159ebitelsk\u00fdch platforem a vyvinout vzd\u011bl\u00e1vac\u00ed programy, kter\u00e9 vysv\u011btl\u00ed technologii um\u011bl\u00e9 inteligence ve\u0159ejnosti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D\u016fsledky pro z\u00fa\u010dastn\u011bn\u00e9 strany<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Z\u00fa\u010dastn\u011bn\u00e9 strany<\/strong><\/th><th><strong>Praktick\u00fd z\u00e1v\u011br<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Zpr\u00e1vy a soci\u00e1ln\u00ed platformy<\/strong><\/td><td>Zaveden\u00ed standard\u016f ov\u011b\u0159en\u00fdch m\u00e9di\u00ed (C2PA, W3C provenance) a zaveden\u00ed odznak\u016f \"ov\u011b\u0159en\u00e9ho p\u016fvodu\", aby se obnovila d\u016fv\u011bra publika.<\/td><\/tr><tr><td><strong>Z\u00e1bavn\u00ed studia<\/strong><\/td><td>Zaveden\u00ed v\u00fdslovn\u00fdch smluv o souhlasu s pou\u017eit\u00edm syntetick\u00fdch podobizen a p\u0159ijet\u00ed informac\u00ed na obrazovce v p\u0159\u00edpad\u011b pou\u017eit\u00ed um\u011bl\u00e9 inteligence.<\/td><\/tr><tr><td><strong>Regul\u00e1tory<\/strong><\/td><td>Prosadit z\u00e1kony o pr\u00e1vu na publicitu a ozna\u010dov\u00e1n\u00ed deepfake, aby byly v souladu s o\u010dek\u00e1v\u00e1n\u00edm souhlasu ve\u0159ejnosti.<\/td><\/tr><tr><td><strong>Podniky a zna\u010dky<\/strong><\/td><td>Proaktivn\u011b sledujte, zda nedoch\u00e1z\u00ed k manipulaci s obr\u00e1zky zna\u010dky, a vzd\u011bl\u00e1vejte zam\u011bstnance v oblasti rozpozn\u00e1v\u00e1n\u00ed podez\u0159el\u00e9ho obsahu.<\/td><\/tr><tr><td><strong>Spot\u0159ebitel\u00e9<\/strong><\/td><td>Vyhledejte renomovan\u00e9 detek\u010dn\u00ed n\u00e1stroje a p\u0159ed \u0161\u00ed\u0159en\u00edm m\u00e9di\u00ed dodr\u017eujte digit\u00e1ln\u00ed hygienu \"pozastavit, ov\u011b\u0159it, sd\u00edlet\".<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Koment\u00e1\u0159e<\/h2>\n\n\n\n<p>Od \u00fa\u010dastn\u00edk\u016f pr\u016fzkumu jsme z\u00edskali dal\u0161\u00ed odpov\u011bdi t\u00fdkaj\u00edc\u00ed se pou\u017e\u00edv\u00e1n\u00ed n\u00e1stroj\u016f pro detekci fale\u0161n\u00fdch informac\u00ed s um\u011blou inteligenc\u00ed, z nich\u017e vyplynulo, \u017ee n\u011bkte\u0159\u00ed je ji\u017e pou\u017e\u00edvaj\u00ed a velk\u00e1 \u010d\u00e1st osob uvedla, \u017ee o nich nev\u011bd\u011bla, ale m\u00e1 z\u00e1jem se o nich dozv\u011bd\u011bt v\u00edce. \u00dapln\u00e9 \u00fadaje z pr\u016fzkumu jsou k dispozici na vy\u017e\u00e1d\u00e1n\u00ed.<\/p>\n\n\n\n<p>Tato zpr\u00e1va je shrnut\u00edm na\u0161ich \u00fapln\u00fdch zji\u0161t\u011bn\u00ed, kter\u00e1 jsou k dispozici na vy\u017e\u00e1d\u00e1n\u00ed. Tento v\u00fdzkum byl proveden ve spolupr\u00e1ci s <a href=\"http:\/\/Truthscan.com\" data-type=\"link\" data-id=\"Truthscan.com\" target=\"_blank\" rel=\"noopener\">TruthScan<\/a>, \u0159e\u0161en\u00ed pro hloubkovou detekci pad\u011blk\u016f a ochranu proti podvod\u016fm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>Z\u00e1v\u011br<\/strong><\/h2>\n\n\n\n<p>Obavy z hlubok\u00fdch falzifik\u00e1t\u016f v roce 2025 jsou definov\u00e1ny v\u00fdrazn\u00fdm paradoxem: <strong>stoupaj\u00edc\u00ed znepokojen\u00ed ve\u0159ejnosti se k\u0159\u00ed\u017e\u00ed s minim\u00e1ln\u00edmi ochrann\u00fdmi opat\u0159en\u00edmi.<\/strong>. Vzhledem k poklesu d\u016fv\u011bryhodnosti \u010del\u00ed organizace nal\u00e9hav\u00e9mu po\u017eadavku na ov\u011b\u0159ov\u00e1n\u00ed, ozna\u010dov\u00e1n\u00ed a autentizaci digit\u00e1ln\u00edho obsahu. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spravedliv\u00e9 pou\u017eit\u00ed<\/h2>\n\n\n\n<p>Nev\u00e1hejte tyto informace pou\u017e\u00edt v \u010dl\u00e1nku nebo p\u0159\u00edsp\u011bvku na blogu, pokud n\u00e1m poskytnete odkaz a citaci. Pro p\u0159\u00edstup ke kompletn\u00edmu souboru dat z pr\u016fzkumu n\u00e1s nev\u00e1hejte kontaktovat p\u0159\u00edmo.<br><\/p>\n\n\n\n<p><em>Pro dotazy pro tisk nebo p\u0159\u00edstup k \u00fapln\u00fdm k\u0159\u00ed\u017eov\u00fdm tabulk\u00e1m kontaktujte devan@undetectable.ai.<\/em> nebo news@undetectable.ai<br><\/p>","protected":false},"excerpt":{"rendered":"<p>Generativn\u00ed n\u00e1stroje um\u011bl\u00e9 inteligence p\u0159erostly z v\u011bdeck\u00e9ho v\u00fdzkumu v z\u00e1va\u017en\u00fd ve\u0159ejn\u00fd probl\u00e9m. Lid\u00e9 [...]<\/p>","protected":false},"author":2,"featured_media":5274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-5269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-news"],"_links":{"self":[{"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/posts\/5269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/comments?post=5269"}],"version-history":[{"count":4,"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/posts\/5269\/revisions"}],"predecessor-version":[{"id":5280,"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/posts\/5269\/revisions\/5280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/media\/5274"}],"wp:attachment":[{"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/media?parent=5269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/categories?post=5269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.undetectable.ai\/cs\/wp-json\/wp\/v2\/tags?post=5269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}