{"id":5232,"date":"2025-06-05T23:18:56","date_gmt":"2025-06-05T23:18:56","guid":{"rendered":"https:\/\/research.undetectable.ai\/?p=5232"},"modified":"2025-06-05T23:28:15","modified_gmt":"2025-06-05T23:28:15","slug":"study-shows-3-in-4-north-americans-prefer-ai-generated-ads","status":"publish","type":"post","link":"https:\/\/research.undetectable.ai\/hu\/tanulmany-szerint-4-bol-3-eszak-amerikai-az-ai-altal-generalt-hirdeteseket-reszesiti-elonyben\/","title":{"rendered":"Tanulm\u00e1ny szerint 4-b\u0151l 3 \u00e9szak-amerikai az AI \u00e1ltal gener\u00e1lt hirdet\u00e9seket r\u00e9szes\u00edti el\u0151nyben"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><em><sub>Egy 500 f\u0151s vakfelm\u00e9r\u00e9s szerint a Nike, a Coca-Cola \u00e9s a Bic eset\u00e9ben a mesters\u00e9ges intelligencia legy\u0151zte az emberi kreat\u00edvokat.<\/sub><\/em><\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-1024x683.jpg\" alt=\"\" class=\"wp-image-5258\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-1024x683.jpg 1024w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-300x200.jpg 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-768x512.jpg 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-18x12.jpg 18w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A fogyaszt\u00f3k val\u00f3ban jobban kedvelik a mesters\u00e9ges intelligencia \u00e1ltal k\u00e9sz\u00edtett rekl\u00e1mokat?<\/p>\n\n\n\n<p>Az OpenAI <a href=\"https:\/\/openai.com\/index\/introducing-4o-image-generation\/\" target=\"_blank\" rel=\"noopener\">\u00faj 4o k\u00e9pmodell<\/a> tavaly m\u00e1rciusban indult. Az \u00faj k\u00e9pgener\u00e1tort haszn\u00e1l\u00f3k <a href=\"https:\/\/www.zdnet.com\/article\/chatgpts-new-image-generator-shattered-my-expectations-and-now-its-free-to-try\/\" target=\"_blank\" rel=\"noopener\">dics\u00e9rd meg<\/a> a pontos, kiv\u00e1l\u00f3 min\u0151s\u00e9g\u0171, val\u00f3s\u00e1gh\u0171 k\u00e9pek \u00e9s grafik\u00e1k el\u0151\u00e1ll\u00edt\u00e1s\u00e1ra val\u00f3 k\u00e9pess\u00e9g\u00e9\u00e9rt.&nbsp;<\/p>\n\n\n\n<p>A tendenciaszer\u0171en k\u00f6zel t\u00f6k\u00e9letes m\u00e1sol\u00e1st\u00f3l kezdve a <a href=\"https:\/\/variety.com\/2025\/digital\/news\/openai-ceo-chatgpt-studio-ghibli-ai-images-1236349141\/\" target=\"_blank\" rel=\"noopener\">A Studio Ghibli anim\u00e1ci\u00f3s st\u00edlusa<\/a>, l\u00e9trehozva <a href=\"http:\/\/good\" target=\"_blank\">meggy\u0151z\u0151 hamis bizonylatok<\/a>, \u00e9s a kreat\u00edvok elismer\u00e9s\u00e9t elnyerve a <a href=\"https:\/\/www.adweek.com\/creativity\/ad-creatives-is-openais-new-image-generator-about-to-disrupt-your-work\/\" target=\"_blank\" rel=\"noopener\">rekl\u00e1mipar,<\/a> az OAI \u00faj k\u00e9pgener\u00e1tora nagy teljes\u00edtm\u00e9ny\u0171.<\/p>\n\n\n\n<p>Olyan mesters\u00e9ges intelligenci\u00e1val k\u00e9sz\u00fclt k\u00e9peket tal\u00e1ltunk a neten, amelyek annyira szembet\u0171n\u0151ek voltak, hogy elgondolkodtattak minket: <strong>az emberek a hagyom\u00e1nyos rekl\u00e1mokat vagy a mesters\u00e9ges intelligencia \u00e1ltal l\u00e9trehozott rekl\u00e1mokat r\u00e9szes\u00edtik el\u0151nyben? <\/strong>Hogy ezt kider\u00edts\u00fck, 500 fogyaszt\u00f3t k\u00e9rdezt\u00fcnk meg az Egyes\u00fclt \u00c1llamokban.<\/p>\n\n\n\n<p>A m\u00f3dszer \u00e1ttekint\u00e9se:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00d6t k\u00e9rd\u00e9sb\u0151l \u00e1ll\u00f3 felm\u00e9r\u00e9st v\u00e9gezt\u00fcnk 500, 18 \u00e9s 65 \u00e9v k\u00f6z\u00f6tti \u00e9szak-amerikai megk\u00e9rdez\u00e9s\u00e9vel.<\/strong><\/li>\n\n\n\n<li><strong>Az els\u0151 n\u00e9gy k\u00e9rd\u00e9s mindegyik\u00e9hez k\u00e9t k\u00e9p tartozott, \u00e9s a v\u00e1laszad\u00f3knak ki kellett v\u00e1lasztaniuk, hogy melyiket r\u00e9szes\u00edtik el\u0151nyben. <\/strong>Az egyiket mesters\u00e9ges intelligencia gener\u00e1lta, m\u00edg a m\u00e1sikat nem; a v\u00e1laszad\u00f3k azonban nem kaptak semmilyen inform\u00e1ci\u00f3t a sz\u00e1rmaz\u00e1s\u00e1r\u00f3l.<\/li>\n\n\n\n<li><strong>A v\u00e1laszad\u00f3k az AI \u00e1ltal gener\u00e1lt hirdet\u00e9seket v\u00e1lasztott\u00e1k az esetek \u00be-\u00e9ben, a nem AI (Goldeneye) kreat\u00edv csak 10% ar\u00e1nyban nyert.<\/strong><\/li>\n\n\n\n<li><strong>Az utols\u00f3 k\u00e9rd\u00e9sben a v\u00e1laszad\u00f3kat arra k\u00e9rt\u00e9k, hogy v\u00e1lassz\u00e1k ki kedvenc rekl\u00e1mjukat a nyolc v\u00e1laszthat\u00f3 rekl\u00e1m k\u00f6z\u00fcl (n\u00e9gy AI \u00e9s n\u00e9gy nem AI).<\/strong><\/li>\n\n\n\n<li><strong>A legn\u00e9pszer\u0171bb v\u00e1laszt\u00e1sok mindegyike mesters\u00e9ges intelligencia \u00e1ltal gener\u00e1lt.&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"235\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg.png\" alt=\"\" class=\"wp-image-5245\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg.png 626w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg-300x113.png 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg-18x7.png 18w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Felm\u00e9r\u00e9si k\u00e9rd\u00e9sek<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. k\u00e9rd\u00e9s: Melyik Nike rekl\u00e1mot kedveli jobban?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Val\u00f3di<\/strong><\/td><td><strong>AI-gener\u00e1lt<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXeW0uZLuy-5M242Xe7biSfINopqp-p6XE_z-O58q57GugnZoMFEMLXeBhQj-J6sg8qpgDIOEeTorGRfJIxq2x3MttiPyeSYgaFkf7HGaO9uOkd6TDXdoqz62SrRMeuuO655-274wgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"168\" alt=\"\" title=\"\">https:\/\/poweradspy.com\/wp-content\/uploads\/2023\/10\/nike-ads-growth.webp&nbsp;&nbsp;<\/td><td><img loading=\"lazy\" decoding=\"async\" width=\"249\" height=\"166\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdLgXyvGCwkqlJ5foN1IxhDuDa8N3dXH44iBo00c5qqQnA1vJbvy9PcIpcnO8FFrksUF3rX8U-jQ2xsYS2x4yl-y4dIXNSCL9SQIceKLTnrxX9D7mB2jqcRsKUJuVGCdpjdLp7GnQkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" alt=\"\" title=\"\"><br>(\u00c1ltal gener\u00e1lt ChatGPT 4o)<\/td><\/tr><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>23.55% (118)<\/strong><\/mark><\/td><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>76.45% (383)<\/strong><\/mark><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. k\u00e9rd\u00e9s: Melyik Coca-Cola rekl\u00e1m a jobb?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Val\u00f3di<\/strong><\/td><td><strong>AI-gener\u00e1lt<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd7QZcWJXBJGd7GLrkbf_I0n25SESA-sQ2S2bIrueFf6z2myGXYqbfdKdZvNgc1chnq1lzUEAWwLPVFklqZI6e0IVIT4PLG37nlDLqsJjZpw2EMrFP7UThA4hXmbpf9SDKcZmHILwkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"297\" alt=\"\" title=\"\"><a href=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/c129ce186477153.6576a3a72ba54.jpg\" target=\"_blank\" rel=\"noopener\">https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/c129ce186477153.6576a3a72ba54.jpg<\/a><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfVautx9zHIa59ygjWWzLx1KHyf-m5USDa9qr9eoYab8YGsN4BFpUafLS8oj3ooFfPBTmelDMguXCx6hPGMcqGxkS71fKzCnYu-vtpI8hiDBKFNjKW7wUJ-ENpJoD_YwY1md_7zkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"447\" alt=\"\" title=\"\">(\u00c1ltal gener\u00e1lt ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">25.15% (126)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">74.85% (375)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. k\u00e9rd\u00e9s: Melyik j\u00e1t\u00e9krekl\u00e1m t\u0171nik hitelesebbnek?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Val\u00f3di<\/strong><\/td><td><strong>AI-gener\u00e1lt<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdstb9rqITNWh3KVs73xSxeYIqH3Nn2q0mXm14bfHWBeCCk6sEx8_v9GGh_GFXFHPhTq6rqIYxBi5-kRQRuiBSdursPUzdbqVrBCdqyul_SLSrLNkoWkEaczM1_qy9tsBNQRH7yowkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"367\" alt=\"\" title=\"\"><a href=\"https:\/\/cdn.mobygames.com\/6c7538ba-ce0e-11ed-b698-02420a0001cc.webp\" target=\"_blank\" rel=\"noopener\">https:\/\/cdn.mobygames.com\/6c7538ba-ce0e-11ed-b698-02420a0001cc.webp<\/a><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd4CUtOT2b-Ac-C8pG_LPcj98ReE_Kf3aw6iptEBeXiAg2K2z6rJ1XzP-ljFea6uYp3s5QVWrY23pjtXq9_SOrBqiRhSUSJIdOsWu8UuQBcW5aQ26yujO7sJhrHsu_HltlgCFLBZgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"447\" alt=\"\" title=\"\">(\u00c1ltal gener\u00e1lt ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">55.49% (278)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">44.51% (223)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. k\u00e9rd\u00e9s: Melyik Bic \u00f6ngy\u00fajt\u00f3 rekl\u00e1m a legjobb?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Val\u00f3di<\/strong><\/td><td><strong>AI-gener\u00e1lt<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/1_AD_4nXc5N2kGsXRmU2CVRirax_KMDb1bDUNjVZ_aej9up6P915MiBxKdqIEENKDhw2dqp1Hz92aGzXqmk9Kjad8G2k3evahc5PQzlKdQg5li3skp0Lkh9eZwc9rpVyqHWQyUT6IjJdPnkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"168\" alt=\"\" title=\"\"><br>https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/hd\/b9c6f3102972011.5f4307fbdbddb.png<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfgp8yMVYaJhd0-J83ppgBKZMxzAkoRskHiOQA66wgx4AIfIIh1ItCXtFioMfE-ZNiwOAfN8d_fIuY221PG5g61ayyO_G6X4ibVOGEvMRRhnaxYqz28FfTyTBqyeQ3EW31ACvD6awkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"274\" height=\"412\" alt=\"\" title=\"\">(\u00c1ltal gener\u00e1lt ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">37.28% (189)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">62.28% (312)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. k\u00e9rd\u00e9s: Az \u00f6sszes rekl\u00e1m k\u00f6z\u00fcl melyik a kedvence?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"434\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44.png\" alt=\"\" class=\"wp-image-5243\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44.png 842w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-300x155.png 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-768x396.png 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-18x9.png 18w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<p>*N\u00e9pszer\u0171s\u00e9gi sorrendben*&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table has-medium-font-size\"><table><tbody><tr><td><strong>Rangsor<\/strong><\/td><td><strong>AD<\/strong><\/td><td><strong>T\u00edpus<\/strong><\/td><td><strong>Preferencia<\/strong><\/td><\/tr><tr><td>1<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfVautx9zHIa59ygjWWzLx1KHyf-m5USDa9qr9eoYab8YGsN4BFpUafLS8oj3ooFfPBTmelDMguXCx6hPGMcqGxkS71fKzCnYu-vtpI8hiDBKFNjKW7wUJ-ENpJoD_YwY1md_7zkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"291\" alt=\"\" title=\"\"><\/td><td>(AI gener\u00e1lt)<\/td><td>32.14% (161)<\/td><\/tr><tr><td>2<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdLgXyvGCwkqlJ5foN1IxhDuDa8N3dXH44iBo00c5qqQnA1vJbvy9PcIpcnO8FFrksUF3rX8U-jQ2xsYS2x4yl-y4dIXNSCL9SQIceKLTnrxX9D7mB2jqcRsKUJuVGCdpjdLp7GnQkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"129\" alt=\"\" title=\"\"><\/td><td>(AI gener\u00e1lt)<\/td><td>20.56% (103)<\/td><\/tr><tr><td>3<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfgp8yMVYaJhd0-J83ppgBKZMxzAkoRskHiOQA66wgx4AIfIIh1ItCXtFioMfE-ZNiwOAfN8d_fIuY221PG5g61ayyO_G6X4ibVOGEvMRRhnaxYqz28FfTyTBqyeQ3EW31ACvD6awkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"291\" alt=\"\" title=\"\"><\/td><td>(AI gener\u00e1lt)<\/td><td>11.18% (56)<\/td><\/tr><tr><td>4<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd4CUtOT2b-Ac-C8pG_LPcj98ReE_Kf3aw6iptEBeXiAg2K2z6rJ1XzP-ljFea6uYp3s5QVWrY23pjtXq9_SOrBqiRhSUSJIdOsWu8UuQBcW5aQ26yujO7sJhrHsu_HltlgCFLBZgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"291\" alt=\"\" title=\"\"><\/td><td>(AI gener\u00e1lt)<\/td><td>10.38% (52)<\/td><\/tr><tr><td>5<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd7QZcWJXBJGd7GLrkbf_I0n25SESA-sQ2S2bIrueFf6z2myGXYqbfdKdZvNgc1chnq1lzUEAWwLPVFklqZI6e0IVIT4PLG37nlDLqsJjZpw2EMrFP7UThA4hXmbpf9SDKcZmHILwkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"193\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>9.18% (46)<\/td><\/tr><tr><td>6<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/1_AD_4nXc5N2kGsXRmU2CVRirax_KMDb1bDUNjVZ_aej9up6P915MiBxKdqIEENKDhw2dqp1Hz92aGzXqmk9Kjad8G2k3evahc5PQzlKdQg5li3skp0Lkh9eZwc9rpVyqHWQyUT6IjJdPnkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"109\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>7.78% (39)<\/td><\/tr><tr><td>7<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdstb9rqITNWh3KVs73xSxeYIqH3Nn2q0mXm14bfHWBeCCk6sEx8_v9GGh_GFXFHPhTq6rqIYxBi5-kRQRuiBSdursPUzdbqVrBCdqyul_SLSrLNkoWkEaczM1_qy9tsBNQRH7yowkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"239\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>5.59% (28)<\/td><\/tr><tr><td>8<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXeW0uZLuy-5M242Xe7biSfINopqp-p6XE_z-O58q57GugnZoMFEMLXeBhQj-J6sg8qpgDIOEeTorGRfJIxq2x3MttiPyeSYgaFkf7HGaO9uOkd6TDXdoqz62SrRMeuuO655-274wgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"109\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>3.19% (103)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tisztess\u00e9ges haszn\u00e1lat<\/h2>\n\n\n\n<p>Sz\u00edvesen l\u00e1tjuk \u00e9s b\u00e1tor\u00edtjuk, hogy ezeket az adatokat egy t\u00f6rt\u00e9netben vagy cikkben szerepeltesse. K\u00e9rj\u00fck, felt\u00e9tlen\u00fcl adjon meg egy hivatkoz\u00e1st a Undetectable AI-ra, \u00e9s csatoljon egy linket erre az oldalra, hogy az olvas\u00f3k megtekinthess\u00e9k a teljes jelent\u00e9st. A felm\u00e9r\u00e9s teljes adatk\u00e9szlet\u00e9\u00e9rt k\u00e9rj\u00fck, forduljon a devan@undetectable.ai c\u00edmhez.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00f3dszertan<br><\/h2>\n\n\n\n<p>2025 \u00e1prilis\u00e1ban 500, 18 \u00e9s 55 \u00e9v k\u00f6z\u00f6tti \u00e9szak-amerikai megk\u00e9rdez\u00e9s\u00e9vel v\u00e9gezt\u00fcnk felm\u00e9r\u00e9st. A r\u00e9sztvev\u0151k az Egyes\u00fclt \u00c1llamok mind az 50 \u00e1llam\u00e1ban megtal\u00e1lhat\u00f3ak voltak. A r\u00e9sztvev\u0151knek semmit sem mondtak a k\u00e9pek eredet\u00e9r\u0151l vagy hiteless\u00e9g\u00e9r\u0151l. Ehelyett arra k\u00e9rt\u00e9k \u0151ket, hogy v\u00e1lassz\u00e1k ki, melyik rekl\u00e1mot r\u00e9szes\u00edtik el\u0151nyben, \u00e9s az els\u0151 n\u00e9gy k\u00e9rd\u00e9sn\u00e9l k\u00e9t v\u00e1laszt\u00e1si lehet\u0151s\u00e9get kaptak, amelyek k\u00f6z\u00fcl v\u00e1laszthattak. Mindegyik v\u00e1laszt\u00e1s egy mesters\u00e9ges intelligencia \u00e1ltal gener\u00e1lt \u00e9s egy ember \u00e1ltal k\u00e9sz\u00edtett rekl\u00e1mkreat\u00edvot tartalmazott. Az \u00f6t\u00f6dik k\u00e9rd\u00e9s arra k\u00e9rte a r\u00e9sztvev\u0151ket, hogy az \u00f6sszes kreat\u00edv k\u00f6z\u00fcl v\u00e1lassz\u00e1k ki a kedvenc rekl\u00e1mkreat\u00edvjukat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Korl\u00e1toz\u00e1sok<\/h2>\n\n\n\n<p>M\u00edg az 1., 3. \u00e9s 4. sz\u00e1m\u00fa mesters\u00e9ges intelligencia \u00e1ltal gener\u00e1lt hirdet\u00e9sek csak felk\u00e9r\u00e9sek voltak, a 2. sz\u00e1m\u00fa egy emberi hirdet\u00e9s rekonstrukci\u00f3ja volt. Ez\u00e9rt l\u00e9nyeges megjegyezni, hogy amit a felm\u00e9r\u00e9s v\u00e1laszad\u00f3i itt \u00e9rt\u00e9kelnek, az val\u00f3ban gy\u00f6keret ereszthet<strong> az emberi kreativit\u00e1sban \u00e9s eredeti gondolkod\u00e1sban<\/strong>. A referenciafot\u00f3 haszn\u00e1lata n\u00e9lk\u00fcl l\u00e9trehozott k\u00e9pekkel kapcsolatban, mivel a felm\u00e9r\u00e9sben szerepl\u0151 m\u00e9diumok l\u00e9trehoz\u00e1s\u00e1hoz haszn\u00e1lt mesters\u00e9ges intelligencia k\u00e9pmodellj\u00e9t val\u00f3di k\u00e9peken \u00e9s fot\u00f3kon k\u00e9pezt\u00e9k ki, m\u00e9g mindig nem vil\u00e1gos, hogy a mesters\u00e9ges intelligencia jobb \u00faj dolgokat hoz-e l\u00e9tre, vagy az emberi kreativit\u00e1st er\u0151s\u00edti. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>K\u00f6vetkeztet\u00e9s: De mit jelent ez?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1024x683.jpg\" alt=\"ChatGPT k\u00e9perny\u0151n megjelen\u0151 rekl\u00e1m\" class=\"wp-image-5244\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1024x683.jpg 1024w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-300x200.jpg 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-768x512.jpg 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-18x12.jpg 18w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mik\u00f6zben a kreat\u00edv ipar a mesters\u00e9ges intelligencia \u00e1ltal gener\u00e1lt m\u0171v\u00e9szet lelk\u00e9r\u0151l vitatkozik, felm\u00e9r\u00e9s\u00fcnk szerint a fogyaszt\u00f3k m\u00e1r a szem\u00fckkel szavaztak. <\/p>\n\n\n\n<p>Ez a vak vizsg\u00e1lat azt mutatta, hogy a vil\u00e1g legnagyobb m\u00e1rk\u00e1i k\u00f6z\u00fcl n\u00e9h\u00e1nynak az OpenAI leg\u00fajabb modellje \u00e1ltal l\u00e9trehozott (vagy bizonyos esetekben tal\u00e1n feljav\u00edtott) vizu\u00e1lis megjelen\u00edt\u00e9seket el\u0151nyben r\u00e9szes\u00edtik a bev\u00e1lt, ember \u00e1ltal vezetett kamp\u00e1nyokkal szemben.<\/p>\n\n\n\n<p>A felm\u00e9r\u00e9s adatai azt mutatj\u00e1k, hogy a mesters\u00e9ges intelligencia elsaj\u00e1t\u00edtotta vagy legal\u00e1bbis ut\u00e1nozta a rekl\u00e1moz\u00e1s egyik alapvet\u0151 elem\u00e9t: az eszt\u00e9tikailag kellemes \u00e9s figyelemfelkelt\u0151 k\u00e9pek l\u00e9trehoz\u00e1s\u00e1t. Ezeket az eredm\u00e9nyeket azonban c\u00e9lszer\u0171 a megfelel\u0151 kontextusban megfogalmazni. <\/p>\n\n\n\n<p>Ez a tanulm\u00e1ny az azonnali, \u00f6szt\u00f6n\u00f6s vizu\u00e1lis vonzer\u0151t m\u00e9rte, nem pedig a kamp\u00e1ny hat\u00e9konys\u00e1g\u00e1nak teljes spektrum\u00e1t, amely mag\u00e1ban foglalja a hossz\u00fa t\u00e1v\u00fa m\u00e1rka\u00e9p\u00edt\u00e9st, a t\u00f6rt\u00e9netmes\u00e9l\u00e9st \u00e9s az \u00e9rzelmi rezonanci\u00e1t.<\/p>\n\n\n\n<p><strong>Az ember alkotta gy\u0151zelem <em>Goldeneye<\/em> hirdet\u00e9s, b\u00e1r karcs\u00fa, de azt bizony\u00edtja, hogy a nosztalgia, az ikonikus t\u00f6rt\u00e9nelem \u00e9s a saj\u00e1tos kultur\u00e1lis \u00e9rintkez\u00e9si pontok tov\u00e1bbra is er\u0151teljes terep maradnak az emberi kreat\u00edvok sz\u00e1m\u00e1ra.<\/strong><\/p>\n\n\n\n<p>Val\u00f3j\u00e1ban azt mondhatjuk, hogy a j\u00f3 m\u0171v\u00e9sz nem puszt\u00e1n az, aki k\u00e9pes m\u00e1solni egy k\u00e9pm\u00e1st vagy k\u00e9zzel rajzolni egy k\u00e9pet. Sokkal ink\u00e1bb az \u00edzl\u00e9s \u00e9s a kreat\u00edv ir\u00e1ny\u00edt\u00e1s j\u00e1tszik ugyanolyan, ha nem m\u00e9g nagyobb szerepet.<\/p>\n\n\n\n<p>A marketingszakemberek sz\u00e1m\u00e1ra az a kih\u00edv\u00e1s, hogy \u00fajra\u00e9rtelmezz\u00e9k \u00e9rt\u00e9k\u00fcket egy mesters\u00e9ges intelligenci\u00e1val kieg\u00e9sz\u00edtett vil\u00e1gban. Ha egy g\u00e9p k\u00f6vetkezetesen \"szimpatikusabb\" k\u00e9pet tud el\u0151\u00e1ll\u00edtani, az ember szerepe a mesterstrat\u00e9ga, a m\u00e1rka gondnoka \u00e9s az eszk\u00f6zt ir\u00e1ny\u00edt\u00f3, \u00e9lesl\u00e1t\u00f3 kur\u00e1tor szerep\u00e9be kell, hogy emelkedjen. <\/p>\n\n\n\n<p>Lehet, hogy a csak emberekkel foglalkoz\u00f3 kreat\u00edvok kora m\u00e1r le\u00e1ldoz\u00f3ban van, de az ember \u00e1ltal vezetett kreat\u00edv strat\u00e9g\u00e1k kora m\u00e9g csak most kezd\u0151dik.<br><\/p>\n\n\n<div class=\"wp-block-post-author has-large-font-size\"><div class=\"wp-block-post-author__avatar\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/secure.gravatar.com\/avatar\/eec2cb93c7235ae148ad7275e7ecf7a4228529315923fab8762555149eae79af?s=96&#038;d=mm&#038;r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/eec2cb93c7235ae148ad7275e7ecf7a4228529315923fab8762555149eae79af?s=192&#038;d=mm&#038;r=g 2x\" class=\"avatar avatar-96 photo\" height=\"96\" width=\"96\" title=\"\"><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">CCO \u00e9s az Undetectable.ai t\u00e1rsalap\u00edt\u00f3ja<\/p><p class=\"wp-block-post-author__name\">Devan Leos<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Egy 500 f\u0151s vakfelm\u00e9r\u00e9s szerint a Nike, a Coca-Cola \u00e9s a [...]<\/p>","protected":false},"author":2,"featured_media":5249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[91],"tags":[95,94,11,93],"class_list":["post-5232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-ai-generated-ads","tag-ai-generated-images","tag-news","tag-research"],"_links":{"self":[{"href":"https:\/\/research.undetectable.ai\/hu\/wp-json\/wp\/v2\/posts\/5232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.undetectable.ai\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.undetectable.ai\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/hu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/hu\/wp-json\/wp\/v2\/comments?post=5232"}],"version-history":[{"count":6,"href":"https:\/\/research.undetectable.ai\/hu\/wp-json\/wp\/v2\/posts\/5232\/revisions"}],"predecessor-version":[{"id":5263,"href":"https:\/\/research.undetectable.ai\/hu\/wp-json\/wp\/v2\/posts\/5232\/revisions\/5263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/hu\/wp-json\/wp\/v2\/media\/5249"}],"wp:attachment":[{"href":"https:\/\/research.undetectable.ai\/hu\/wp-json\/wp\/v2\/media?parent=5232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.undetectable.ai\/hu\/wp-json\/wp\/v2\/categories?post=5232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.undetectable.ai\/hu\/wp-json\/wp\/v2\/tags?post=5232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}