{"id":5232,"date":"2025-06-05T23:18:56","date_gmt":"2025-06-05T23:18:56","guid":{"rendered":"https:\/\/research.undetectable.ai\/?p=5232"},"modified":"2025-06-05T23:28:15","modified_gmt":"2025-06-05T23:28:15","slug":"study-shows-3-in-4-north-americans-prefer-ai-generated-ads","status":"publish","type":"post","link":"https:\/\/research.undetectable.ai\/nb\/studie-viser-at-3-av-4-nordamerikanere-foretrekker-ai-genererte-annonser\/","title":{"rendered":"Studie viser at 3 av 4 nordamerikanere foretrekker AI-genererte annonser"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><em><sub>En blindunders\u00f8kelse blant 500 personer avsl\u00f8rer at AI-visualiseringer sl\u00e5r menneskelige reklamer for Nike, Coca-Cola og Bic<\/sub><\/em><\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-1024x683.jpg\" alt=\"\" class=\"wp-image-5258\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-1024x683.jpg 1024w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-300x200.jpg 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-768x512.jpg 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-18x12.jpg 18w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Foretrekker forbrukerne faktisk reklame skapt av kunstig intelligens?<\/p>\n\n\n\n<p>OpenAIs <a href=\"https:\/\/openai.com\/index\/introducing-4o-image-generation\/\" target=\"_blank\" rel=\"noopener\">ny 4o bildemodell<\/a> lansert i mars i fjor. Folk som bruker den nye bildegeneratoren <a href=\"https:\/\/www.zdnet.com\/article\/chatgpts-new-image-generator-shattered-my-expectations-and-now-its-free-to-try\/\" target=\"_blank\" rel=\"noopener\">lovpris det<\/a> for sin evne til \u00e5 produsere n\u00f8yaktige, realistiske bilder og grafikk av h\u00f8y kvalitet.&nbsp;<\/p>\n\n\n\n<p>Fra den nesten perfekte replikeringen av <a href=\"https:\/\/variety.com\/2025\/digital\/news\/openai-ceo-chatgpt-studio-ghibli-ai-images-1236349141\/\" target=\"_blank\" rel=\"noopener\">Studio Ghiblis animasjonsstil<\/a>, skaper <a href=\"http:\/\/good\" target=\"_blank\">overbevisende falske kvitteringer<\/a>og f\u00e5 anerkjennelse fra kreative i bransjen. <a href=\"https:\/\/www.adweek.com\/creativity\/ad-creatives-is-openais-new-image-generator-about-to-disrupt-your-work\/\" target=\"_blank\" rel=\"noopener\">reklamebransjen,<\/a> er det trygt \u00e5 si at OAIs nye bildegenerator har en kraftig slagkraft.<\/p>\n\n\n\n<p>Vi fant AI-skapte bilder p\u00e5 nettet som var s\u00e5 sl\u00e5ende at vi begynte \u00e5 lure: <strong>ville folk foretrekke tradisjonell reklame eller reklame skapt av kunstig intelligens? <\/strong>For \u00e5 finne ut av dette har vi gjennomf\u00f8rt en sp\u00f8rreunders\u00f8kelse blant 500 forbrukere i USA.<\/p>\n\n\n\n<p>Metoden i korte trekk:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vi sendte ut en sp\u00f8rreunders\u00f8kelse med fem sp\u00f8rsm\u00e5l til 500 nordamerikanere i alderen 18 til 65 \u00e5r.<\/strong><\/li>\n\n\n\n<li><strong>De fire f\u00f8rste sp\u00f8rsm\u00e5lene hadde to bilder hver, og respondentene kunne velge hvilket de foretrakk. <\/strong>Den ene var AI-generert, mens den andre ikke var det, men respondentene fikk ingen informasjon om hvor den kom fra.<\/li>\n\n\n\n<li><strong>Respondentene valgte den AI-genererte reklamen i \u00be av tilfellene, mens den ikke-AI-genererte reklamen (Goldeneye) bare vant med 10%.<\/strong><\/li>\n\n\n\n<li><strong>I det siste sp\u00f8rsm\u00e5let ble respondentene bedt om \u00e5 velge sin favorittreklame blant totalt \u00e5tte valgmuligheter (fire AI og fire ikke-AI).<\/strong><\/li>\n\n\n\n<li><strong>De mest popul\u00e6re valgene ble alle generert av AI.&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"235\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg.png\" alt=\"\" class=\"wp-image-5245\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg.png 626w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg-300x113.png 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg-18x7.png 18w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sp\u00f8rsm\u00e5l i unders\u00f8kelsen<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Spm. 1: Hvilken Nike-reklame foretrekker du?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Ekte<\/strong><\/td><td><strong>AI-genererte<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXeW0uZLuy-5M242Xe7biSfINopqp-p6XE_z-O58q57GugnZoMFEMLXeBhQj-J6sg8qpgDIOEeTorGRfJIxq2x3MttiPyeSYgaFkf7HGaO9uOkd6TDXdoqz62SrRMeuuO655-274wgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"168\" alt=\"\" title=\"\">https:\/\/poweradspy.com\/wp-content\/uploads\/2023\/10\/nike-ads-growth.webp&nbsp;&nbsp;<\/td><td><img loading=\"lazy\" decoding=\"async\" width=\"249\" height=\"166\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdLgXyvGCwkqlJ5foN1IxhDuDa8N3dXH44iBo00c5qqQnA1vJbvy9PcIpcnO8FFrksUF3rX8U-jQ2xsYS2x4yl-y4dIXNSCL9SQIceKLTnrxX9D7mB2jqcRsKUJuVGCdpjdLp7GnQkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" alt=\"\" title=\"\"><br>(Generert av ChatGPT 4o)<\/td><\/tr><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>23.55% (118)<\/strong><\/mark><\/td><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>76.45% (383)<\/strong><\/mark><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Spm. 2: Hvilken Coca-Cola-reklame er best?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Ekte<\/strong><\/td><td><strong>AI-genererte<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd7QZcWJXBJGd7GLrkbf_I0n25SESA-sQ2S2bIrueFf6z2myGXYqbfdKdZvNgc1chnq1lzUEAWwLPVFklqZI6e0IVIT4PLG37nlDLqsJjZpw2EMrFP7UThA4hXmbpf9SDKcZmHILwkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"297\" alt=\"\" title=\"\"><a href=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/c129ce186477153.6576a3a72ba54.jpg\" target=\"_blank\" rel=\"noopener\">https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/c129ce186477153.6576a3a72ba54.jpg<\/a><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfVautx9zHIa59ygjWWzLx1KHyf-m5USDa9qr9eoYab8YGsN4BFpUafLS8oj3ooFfPBTmelDMguXCx6hPGMcqGxkS71fKzCnYu-vtpI8hiDBKFNjKW7wUJ-ENpJoD_YwY1md_7zkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"447\" alt=\"\" title=\"\">(Generert av ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">25.15% (126)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">74.85% (375)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Spm. 3: Hvilken spillreklame ser mest autentisk ut?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Ekte<\/strong><\/td><td><strong>AI-genererte<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdstb9rqITNWh3KVs73xSxeYIqH3Nn2q0mXm14bfHWBeCCk6sEx8_v9GGh_GFXFHPhTq6rqIYxBi5-kRQRuiBSdursPUzdbqVrBCdqyul_SLSrLNkoWkEaczM1_qy9tsBNQRH7yowkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"367\" alt=\"\" title=\"\"><a href=\"https:\/\/cdn.mobygames.com\/6c7538ba-ce0e-11ed-b698-02420a0001cc.webp\" target=\"_blank\" rel=\"noopener\">https:\/\/cdn.mobygames.com\/6c7538ba-ce0e-11ed-b698-02420a0001cc.webp<\/a><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd4CUtOT2b-Ac-C8pG_LPcj98ReE_Kf3aw6iptEBeXiAg2K2z6rJ1XzP-ljFea6uYp3s5QVWrY23pjtXq9_SOrBqiRhSUSJIdOsWu8UuQBcW5aQ26yujO7sJhrHsu_HltlgCFLBZgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"447\" alt=\"\" title=\"\">(Generert av ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">55.49% (278)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">44.51% (223)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Spm. 4: Hvilken Bic-lighterreklame er den beste?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Ekte<\/strong><\/td><td><strong>AI-genererte<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/1_AD_4nXc5N2kGsXRmU2CVRirax_KMDb1bDUNjVZ_aej9up6P915MiBxKdqIEENKDhw2dqp1Hz92aGzXqmk9Kjad8G2k3evahc5PQzlKdQg5li3skp0Lkh9eZwc9rpVyqHWQyUT6IjJdPnkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"168\" alt=\"\" title=\"\"><br>https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/hd\/b9c6f3102972011.5f4307fbdbddb.png<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfgp8yMVYaJhd0-J83ppgBKZMxzAkoRskHiOQA66wgx4AIfIIh1ItCXtFioMfE-ZNiwOAfN8d_fIuY221PG5g61ayyO_G6X4ibVOGEvMRRhnaxYqz28FfTyTBqyeQ3EW31ACvD6awkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"274\" height=\"412\" alt=\"\" title=\"\">(Generert av ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">37.28% (189)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">62.28% (312)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q5: Av alle annonsene, hvilken er din favoritt?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"434\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44.png\" alt=\"\" class=\"wp-image-5243\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44.png 842w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-300x155.png 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-768x396.png 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-18x9.png 18w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<p>*Rangert etter popularitet&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table has-medium-font-size\"><table><tbody><tr><td><strong>Rang<\/strong><\/td><td><strong>AD<\/strong><\/td><td><strong>Type<\/strong><\/td><td><strong>Preferanse<\/strong><\/td><\/tr><tr><td>1<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfVautx9zHIa59ygjWWzLx1KHyf-m5USDa9qr9eoYab8YGsN4BFpUafLS8oj3ooFfPBTmelDMguXCx6hPGMcqGxkS71fKzCnYu-vtpI8hiDBKFNjKW7wUJ-ENpJoD_YwY1md_7zkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"291\" alt=\"\" title=\"\"><\/td><td>(AI generert)<\/td><td>32.14% (161)<\/td><\/tr><tr><td>2<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdLgXyvGCwkqlJ5foN1IxhDuDa8N3dXH44iBo00c5qqQnA1vJbvy9PcIpcnO8FFrksUF3rX8U-jQ2xsYS2x4yl-y4dIXNSCL9SQIceKLTnrxX9D7mB2jqcRsKUJuVGCdpjdLp7GnQkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"129\" alt=\"\" title=\"\"><\/td><td>(AI generert)<\/td><td>20.56% (103)<\/td><\/tr><tr><td>3<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfgp8yMVYaJhd0-J83ppgBKZMxzAkoRskHiOQA66wgx4AIfIIh1ItCXtFioMfE-ZNiwOAfN8d_fIuY221PG5g61ayyO_G6X4ibVOGEvMRRhnaxYqz28FfTyTBqyeQ3EW31ACvD6awkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"291\" alt=\"\" title=\"\"><\/td><td>(AI generert)<\/td><td>11.18% (56)<\/td><\/tr><tr><td>4<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd4CUtOT2b-Ac-C8pG_LPcj98ReE_Kf3aw6iptEBeXiAg2K2z6rJ1XzP-ljFea6uYp3s5QVWrY23pjtXq9_SOrBqiRhSUSJIdOsWu8UuQBcW5aQ26yujO7sJhrHsu_HltlgCFLBZgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"291\" alt=\"\" title=\"\"><\/td><td>(AI generert)<\/td><td>10.38% (52)<\/td><\/tr><tr><td>5<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd7QZcWJXBJGd7GLrkbf_I0n25SESA-sQ2S2bIrueFf6z2myGXYqbfdKdZvNgc1chnq1lzUEAWwLPVFklqZI6e0IVIT4PLG37nlDLqsJjZpw2EMrFP7UThA4hXmbpf9SDKcZmHILwkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"193\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>9.18% (46)<\/td><\/tr><tr><td>6<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/1_AD_4nXc5N2kGsXRmU2CVRirax_KMDb1bDUNjVZ_aej9up6P915MiBxKdqIEENKDhw2dqp1Hz92aGzXqmk9Kjad8G2k3evahc5PQzlKdQg5li3skp0Lkh9eZwc9rpVyqHWQyUT6IjJdPnkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"109\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>7.78% (39)<\/td><\/tr><tr><td>7<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdstb9rqITNWh3KVs73xSxeYIqH3Nn2q0mXm14bfHWBeCCk6sEx8_v9GGh_GFXFHPhTq6rqIYxBi5-kRQRuiBSdursPUzdbqVrBCdqyul_SLSrLNkoWkEaczM1_qy9tsBNQRH7yowkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"239\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>5.59% (28)<\/td><\/tr><tr><td>8<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXeW0uZLuy-5M242Xe7biSfINopqp-p6XE_z-O58q57GugnZoMFEMLXeBhQj-J6sg8qpgDIOEeTorGRfJIxq2x3MttiPyeSYgaFkf7HGaO9uOkd6TDXdoqz62SrRMeuuO655-274wgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"109\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>3.19% (103)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rettferdig bruk<\/h2>\n\n\n\n<p>Du er velkommen og oppfordres til \u00e5 bruke disse dataene i en artikkel eller reportasje. Husk \u00e5 oppgi Undetectable AI som kilde og inkludere en lenke til denne siden, slik at leserne kan se hele rapporten. Hvis du vil ha hele datasettet fra denne unders\u00f8kelsen, kan du kontakte devan@undetectable.ai<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metodikk<br><\/h2>\n\n\n\n<p>I april 2025 sendte vi ut en sp\u00f8rreunders\u00f8kelse til 500 nordamerikanere i alderen 18 til 55 \u00e5r. Deltakerne befant seg i alle de 50 amerikanske delstatene. Deltakerne ble ikke fortalt noe om bildenes opprinnelse eller autentisitet. I stedet ble de bedt om \u00e5 velge hvilken reklame de foretrakk, og de fikk to alternativer \u00e5 velge mellom p\u00e5 de fire f\u00f8rste sp\u00f8rsm\u00e5lene. Hvert valg inneholdt en AI-generert og en menneskeskapt annonse. I det femte sp\u00f8rsm\u00e5let ble deltakerne bedt om \u00e5 velge sin favorittreklame blant alle reklamene.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Begrensninger<\/h2>\n\n\n\n<p>Mens de AI-genererte annonsene 1, 3 og 4 bare var sp\u00f8rsm\u00e5l, var nummer 2 en gjenskaping av en menneskelig annonse. Det er derfor viktig \u00e5 merke seg at det respondentene i unders\u00f8kelsen verdsetter her, faktisk kan v\u00e6re forankret i<strong> i menneskelig kreativitet og originale tanker<\/strong>. N\u00e5r det gjelder bildene som er generert uten referansebilde, er det fortsatt uklart om AI skaper nye ting som er bedre, eller om den forbedrer den menneskelige kreativiteten, siden AI-bildemodellen som brukes til \u00e5 skape mediene i denne unders\u00f8kelsen, er trent p\u00e5 ekte bilder og fotografier. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Konklusjon: AI har vunnet popularitetskonkurransen, men hva betyr det?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1024x683.jpg\" alt=\"ChatGPT-reklame p\u00e5 skjermen\" class=\"wp-image-5244\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1024x683.jpg 1024w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-300x200.jpg 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-768x512.jpg 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-18x12.jpg 18w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mens den kreative bransjen diskuterer den AI-genererte kunstens sjel, tyder unders\u00f8kelsen v\u00e5r p\u00e5 at forbrukerne allerede har stemt med \u00f8ynene. <\/p>\n\n\n\n<p>Denne blindstudien avsl\u00f8rte en sterk preferanse for visualiseringer skapt (eller kanskje forbedret i noen tilfeller) av OpenAIs nyeste modell fremfor etablerte, menneskestyrte kampanjer for noen av verdens st\u00f8rste merkevarer.<\/p>\n\n\n\n<p>Unders\u00f8kelsen tyder p\u00e5 at kunstig intelligens har mestret eller i det minste etterlignet en viktig komponent i reklame: \u00e5 skape estetisk tiltalende og oppsiktsvekkende bilder. Det er imidlertid viktig \u00e5 sette disse funnene inn i riktig kontekst. <\/p>\n\n\n\n<p>Denne studien m\u00e5lte umiddelbar, instinktiv visuell appell, og ikke hele spekteret av en kampanjes effektivitet, som inkluderer langsiktig merkevarebygging, historiefortelling og emosjonell resonans.<\/p>\n\n\n\n<p><strong>Seieren til det menneskeskapte <em>Goldeneye<\/em> annonsen, selv om den er tynn, viser at nostalgi, ikonisk historie og spesifikke kulturelle ber\u00f8ringspunkter fortsatt er et mektig omr\u00e5de for menneskelige kreat\u00f8rer.<\/strong><\/p>\n\n\n\n<p>Man kan faktisk hevde at en god kunstner ikke bare er en som kan kopiere en avbildning eller tegne et bilde for h\u00e5nd. Snarere spiller smak og kreativ retning en like stor, om ikke enda st\u00f8rre rolle.<\/p>\n\n\n\n<p>Utfordringen for markedsf\u00f8rere er \u00e5 redefinere sin egen verdi i en verden med kunstig intelligens. Hvis en maskin konsekvent kan produsere et mer \"sympatisk\" bilde, m\u00e5 menneskets rolle opph\u00f8yes til \u00e5 v\u00e6re mesterstrategen, merkevareforvalteren og den innsiktsfulle kuratoren som veileder verkt\u00f8yet. <\/p>\n\n\n\n<p>Tiden med kun menneskelige kreative er kanskje p\u00e5 vei ut, men tiden med den menneskeledede kreative strategen har bare s\u00e5 vidt begynt.<br><\/p>\n\n\n<div class=\"wp-block-post-author has-large-font-size\"><div class=\"wp-block-post-author__avatar\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/secure.gravatar.com\/avatar\/eec2cb93c7235ae148ad7275e7ecf7a4228529315923fab8762555149eae79af?s=96&#038;d=mm&#038;r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/eec2cb93c7235ae148ad7275e7ecf7a4228529315923fab8762555149eae79af?s=192&#038;d=mm&#038;r=g 2x\" class=\"avatar avatar-96 photo\" height=\"96\" width=\"96\" title=\"\"><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">CCO og medgrunnlegger av Undetectable.ai<\/p><p class=\"wp-block-post-author__name\">Devan Leos<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>En blindunders\u00f8kelse blant 500 personer avsl\u00f8rer at AI-visualiseringer sl\u00e5r menneskelige reklamer for Nike, Coca-Cola og [...].<\/p>","protected":false},"author":2,"featured_media":5249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[91],"tags":[95,94,11,93],"class_list":["post-5232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-ai-generated-ads","tag-ai-generated-images","tag-news","tag-research"],"_links":{"self":[{"href":"https:\/\/research.undetectable.ai\/nb\/wp-json\/wp\/v2\/posts\/5232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.undetectable.ai\/nb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.undetectable.ai\/nb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/nb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/nb\/wp-json\/wp\/v2\/comments?post=5232"}],"version-history":[{"count":6,"href":"https:\/\/research.undetectable.ai\/nb\/wp-json\/wp\/v2\/posts\/5232\/revisions"}],"predecessor-version":[{"id":5263,"href":"https:\/\/research.undetectable.ai\/nb\/wp-json\/wp\/v2\/posts\/5232\/revisions\/5263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/nb\/wp-json\/wp\/v2\/media\/5249"}],"wp:attachment":[{"href":"https:\/\/research.undetectable.ai\/nb\/wp-json\/wp\/v2\/media?parent=5232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.undetectable.ai\/nb\/wp-json\/wp\/v2\/categories?post=5232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.undetectable.ai\/nb\/wp-json\/wp\/v2\/tags?post=5232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}