{"id":5232,"date":"2025-06-05T23:18:56","date_gmt":"2025-06-05T23:18:56","guid":{"rendered":"https:\/\/research.undetectable.ai\/?p=5232"},"modified":"2025-06-05T23:28:15","modified_gmt":"2025-06-05T23:28:15","slug":"study-shows-3-in-4-north-americans-prefer-ai-generated-ads","status":"publish","type":"post","link":"https:\/\/research.undetectable.ai\/ro\/un-studiu-arata-ca-3-din-4-nord-americani-prefera-reclamele-generate-de-ai\/","title":{"rendered":"Un studiu arat\u0103 c\u0103 3 din 4 nord-americani prefer\u0103 reclamele generate de inteligen\u021ba artificial\u0103"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><em><sub>Un sondaj \u00een orb realizat pe 500 de persoane arat\u0103 c\u0103 imaginile AI dep\u0103\u0219esc crea\u021biile publicitare umane pentru Nike, Coca-Cola \u0219i Bic<\/sub><\/em><\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-1024x683.jpg\" alt=\"\" class=\"wp-image-5258\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-1024x683.jpg 1024w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-300x200.jpg 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-768x512.jpg 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-18x12.jpg 18w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Chiar prefer\u0103 consumatorii reclamele create de inteligen\u021ba artificial\u0103?<\/p>\n\n\n\n<p>OpenAI's <a href=\"https:\/\/openai.com\/index\/introducing-4o-image-generation\/\" target=\"_blank\" rel=\"noopener\">noul model de imagine 4o<\/a> lansat \u00een martie anul trecut. Persoane care utilizeaz\u0103 noul generator de imagini <a href=\"https:\/\/www.zdnet.com\/article\/chatgpts-new-image-generator-shattered-my-expectations-and-now-its-free-to-try\/\" target=\"_blank\" rel=\"noopener\">l\u0103uda\u021bi-l<\/a> pentru capacitatea sa de a produce imagini \u0219i grafice precise, de \u00eenalt\u0103 calitate \u0219i realiste.&nbsp;<\/p>\n\n\n\n<p>De la tendin\u021ba de replicare aproape perfect\u0103 a <a href=\"https:\/\/variety.com\/2025\/digital\/news\/openai-ceo-chatgpt-studio-ghibli-ai-images-1236349141\/\" target=\"_blank\" rel=\"noopener\">Stilul de anima\u021bie al Studio Ghibli<\/a>, cre\u00e2nd <a href=\"http:\/\/good\" target=\"_blank\">chitan\u021be false conving\u0103toare<\/a>\u0219i ob\u021binerea recunoa\u0219terii din partea creativilor din <a href=\"https:\/\/www.adweek.com\/creativity\/ad-creatives-is-openais-new-image-generator-about-to-disrupt-your-work\/\" target=\"_blank\" rel=\"noopener\">industria publicit\u0103\u021bii,<\/a> se poate spune cu certitudine c\u0103 noul generator de imagini OAI are un impact puternic.<\/p>\n\n\n\n<p>Am g\u0103sit online imagini create de AI care erau at\u00e2t de izbitoare, \u00eenc\u00e2t ne-au f\u0103cut s\u0103 ne \u00eentreb\u0103m: <strong>oamenii ar prefera reclamele tradi\u021bionale sau pe cele create de inteligen\u021ba artificial\u0103? <\/strong>Pentru a afla, am intervievat 500 de consumatori din SUA.<\/p>\n\n\n\n<p>Metoda la o privire de ansamblu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Am desf\u0103\u0219urat un sondaj cu cinci \u00eentreb\u0103ri pentru 500 de nord-americani, cu v\u00e2rste cuprinse \u00eentre 18 \u0219i 65 de ani.<\/strong><\/li>\n\n\n\n<li><strong>Primele patru \u00eentreb\u0103ri aveau fiecare dou\u0103 imagini, iar responden\u021bii trebuiau s\u0103 aleag\u0103 pe care o prefer\u0103. <\/strong>Unul a fost generat de AI, \u00een timp ce cel\u0103lalt nu; cu toate acestea, responden\u021bii nu au primit nicio informa\u021bie cu privire la provenien\u021ba acestuia.<\/li>\n\n\n\n<li><strong>Responden\u021bii au ales reclamele generate de AI \u00be din timp, crea\u021bia f\u0103r\u0103 AI (Goldeneye) c\u00e2\u0219tig\u00e2nd doar cu 10%.<\/strong><\/li>\n\n\n\n<li><strong>La ultima \u00eentrebare, responden\u021bii au fost ruga\u021bi s\u0103 \u00ee\u0219i aleag\u0103 reclama preferat\u0103 din cele opt op\u021biuni (patru AI \u0219i patru non-AI).<\/strong><\/li>\n\n\n\n<li><strong>Cele mai populare alegeri au fost toate generate de AI.&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"235\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg.png\" alt=\"\" class=\"wp-image-5245\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg.png 626w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg-300x113.png 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg-18x7.png 18w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00centreb\u0103ri pentru sondaj<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q1: Ce reclam\u0103 Nike prefera\u021bi?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Real<\/strong><\/td><td><strong>Generat de AI<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXeW0uZLuy-5M242Xe7biSfINopqp-p6XE_z-O58q57GugnZoMFEMLXeBhQj-J6sg8qpgDIOEeTorGRfJIxq2x3MttiPyeSYgaFkf7HGaO9uOkd6TDXdoqz62SrRMeuuO655-274wgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"168\" alt=\"\" title=\"\">https:\/\/poweradspy.com\/wp-content\/uploads\/2023\/10\/nike-ads-growth.webp&nbsp;&nbsp;<\/td><td><img loading=\"lazy\" decoding=\"async\" width=\"249\" height=\"166\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdLgXyvGCwkqlJ5foN1IxhDuDa8N3dXH44iBo00c5qqQnA1vJbvy9PcIpcnO8FFrksUF3rX8U-jQ2xsYS2x4yl-y4dIXNSCL9SQIceKLTnrxX9D7mB2jqcRsKUJuVGCdpjdLp7GnQkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" alt=\"\" title=\"\"><br>(Generat de ChatGPT 4o)<\/td><\/tr><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>23.55% (118)<\/strong><\/mark><\/td><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>76.45% (383)<\/strong><\/mark><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q2: Care reclam\u0103 Coca-Cola este mai bun\u0103?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Real<\/strong><\/td><td><strong>Generat de AI<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd7QZcWJXBJGd7GLrkbf_I0n25SESA-sQ2S2bIrueFf6z2myGXYqbfdKdZvNgc1chnq1lzUEAWwLPVFklqZI6e0IVIT4PLG37nlDLqsJjZpw2EMrFP7UThA4hXmbpf9SDKcZmHILwkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"297\" alt=\"\" title=\"\"><a href=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/c129ce186477153.6576a3a72ba54.jpg\" target=\"_blank\" rel=\"noopener\">https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/c129ce186477153.6576a3a72ba54.jpg<\/a><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfVautx9zHIa59ygjWWzLx1KHyf-m5USDa9qr9eoYab8YGsN4BFpUafLS8oj3ooFfPBTmelDMguXCx6hPGMcqGxkS71fKzCnYu-vtpI8hiDBKFNjKW7wUJ-ENpJoD_YwY1md_7zkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"447\" alt=\"\" title=\"\">(Generat de ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">25.15% (126)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">74.85% (375)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q3: Care reclam\u0103 la joc pare mai autentic\u0103?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Real<\/strong><\/td><td><strong>Generat de AI<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdstb9rqITNWh3KVs73xSxeYIqH3Nn2q0mXm14bfHWBeCCk6sEx8_v9GGh_GFXFHPhTq6rqIYxBi5-kRQRuiBSdursPUzdbqVrBCdqyul_SLSrLNkoWkEaczM1_qy9tsBNQRH7yowkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"367\" alt=\"\" title=\"\"><a href=\"https:\/\/cdn.mobygames.com\/6c7538ba-ce0e-11ed-b698-02420a0001cc.webp\" target=\"_blank\" rel=\"noopener\">https:\/\/cdn.mobygames.com\/6c7538ba-ce0e-11ed-b698-02420a0001cc.webp<\/a><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd4CUtOT2b-Ac-C8pG_LPcj98ReE_Kf3aw6iptEBeXiAg2K2z6rJ1XzP-ljFea6uYp3s5QVWrY23pjtXq9_SOrBqiRhSUSJIdOsWu8UuQBcW5aQ26yujO7sJhrHsu_HltlgCFLBZgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"447\" alt=\"\" title=\"\">(Generat de ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">55.49% (278)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">44.51% (223)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q4: Care reclam\u0103 la bricheta Bic este cea mai bun\u0103?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Real<\/strong><\/td><td><strong>Generat de AI<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/1_AD_4nXc5N2kGsXRmU2CVRirax_KMDb1bDUNjVZ_aej9up6P915MiBxKdqIEENKDhw2dqp1Hz92aGzXqmk9Kjad8G2k3evahc5PQzlKdQg5li3skp0Lkh9eZwc9rpVyqHWQyUT6IjJdPnkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"168\" alt=\"\" title=\"\"><br>https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/hd\/b9c6f3102972011.5f4307fbdbddb.png<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfgp8yMVYaJhd0-J83ppgBKZMxzAkoRskHiOQA66wgx4AIfIIh1ItCXtFioMfE-ZNiwOAfN8d_fIuY221PG5g61ayyO_G6X4ibVOGEvMRRhnaxYqz28FfTyTBqyeQ3EW31ACvD6awkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"274\" height=\"412\" alt=\"\" title=\"\">(Generat de ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">37.28% (189)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">62.28% (312)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q5: Dintre toate reclamele, care este preferata dvs.?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"434\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44.png\" alt=\"\" class=\"wp-image-5243\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44.png 842w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-300x155.png 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-768x396.png 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-18x9.png 18w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<p>*Clasificate \u00een ordinea popularit\u0103\u021bii*&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table has-medium-font-size\"><table><tbody><tr><td><strong>Rang<\/strong><\/td><td><strong>AD<\/strong><\/td><td><strong>Tip<\/strong><\/td><td><strong>Preferin\u021b\u0103<\/strong><\/td><\/tr><tr><td>1<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfVautx9zHIa59ygjWWzLx1KHyf-m5USDa9qr9eoYab8YGsN4BFpUafLS8oj3ooFfPBTmelDMguXCx6hPGMcqGxkS71fKzCnYu-vtpI8hiDBKFNjKW7wUJ-ENpJoD_YwY1md_7zkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"291\" alt=\"\" title=\"\"><\/td><td>(Generat de AI)<\/td><td>32.14% (161)<\/td><\/tr><tr><td>2<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdLgXyvGCwkqlJ5foN1IxhDuDa8N3dXH44iBo00c5qqQnA1vJbvy9PcIpcnO8FFrksUF3rX8U-jQ2xsYS2x4yl-y4dIXNSCL9SQIceKLTnrxX9D7mB2jqcRsKUJuVGCdpjdLp7GnQkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"129\" alt=\"\" title=\"\"><\/td><td>(Generat de AI)<\/td><td>20.56% (103)<\/td><\/tr><tr><td>3<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfgp8yMVYaJhd0-J83ppgBKZMxzAkoRskHiOQA66wgx4AIfIIh1ItCXtFioMfE-ZNiwOAfN8d_fIuY221PG5g61ayyO_G6X4ibVOGEvMRRhnaxYqz28FfTyTBqyeQ3EW31ACvD6awkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"291\" alt=\"\" title=\"\"><\/td><td>(Generat de AI)<\/td><td>11.18% (56)<\/td><\/tr><tr><td>4<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd4CUtOT2b-Ac-C8pG_LPcj98ReE_Kf3aw6iptEBeXiAg2K2z6rJ1XzP-ljFea6uYp3s5QVWrY23pjtXq9_SOrBqiRhSUSJIdOsWu8UuQBcW5aQ26yujO7sJhrHsu_HltlgCFLBZgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"291\" alt=\"\" title=\"\"><\/td><td>(Generat de AI)<\/td><td>10.38% (52)<\/td><\/tr><tr><td>5<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd7QZcWJXBJGd7GLrkbf_I0n25SESA-sQ2S2bIrueFf6z2myGXYqbfdKdZvNgc1chnq1lzUEAWwLPVFklqZI6e0IVIT4PLG37nlDLqsJjZpw2EMrFP7UThA4hXmbpf9SDKcZmHILwkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"193\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>9.18% (46)<\/td><\/tr><tr><td>6<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/1_AD_4nXc5N2kGsXRmU2CVRirax_KMDb1bDUNjVZ_aej9up6P915MiBxKdqIEENKDhw2dqp1Hz92aGzXqmk9Kjad8G2k3evahc5PQzlKdQg5li3skp0Lkh9eZwc9rpVyqHWQyUT6IjJdPnkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"109\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>7.78% (39)<\/td><\/tr><tr><td>7<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdstb9rqITNWh3KVs73xSxeYIqH3Nn2q0mXm14bfHWBeCCk6sEx8_v9GGh_GFXFHPhTq6rqIYxBi5-kRQRuiBSdursPUzdbqVrBCdqyul_SLSrLNkoWkEaczM1_qy9tsBNQRH7yowkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"239\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>5.59% (28)<\/td><\/tr><tr><td>8<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXeW0uZLuy-5M242Xe7biSfINopqp-p6XE_z-O58q57GugnZoMFEMLXeBhQj-J6sg8qpgDIOEeTorGRfJIxq2x3MttiPyeSYgaFkf7HGaO9uOkd6TDXdoqz62SrRMeuuO655-274wgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"109\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>3.19% (103)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Utilizare corect\u0103<\/h2>\n\n\n\n<p>Sunte\u021bi bineveni\u021bi \u0219i \u00eencuraja\u021bi s\u0103 prezenta\u021bi aceste date \u00eentr-o poveste sau \u00eentr-un articol. Asigura\u021bi-v\u0103 c\u0103 men\u021biona\u021bi Undetectable AI \u0219i include\u021bi un link c\u0103tre aceast\u0103 pagin\u0103, astfel \u00eenc\u00e2t cititorii s\u0103 poat\u0103 vizualiza raportul complet. Pentru setul complet de date din acest sondaj, v\u0103 rug\u0103m s\u0103 contacta\u021bi devan@undetectable.ai<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metodologie<br><\/h2>\n\n\n\n<p>\u00cen aprilie 2025, am desf\u0103\u0219urat un sondaj la 500 de nord-americani cu v\u00e2rste cuprinse \u00eentre 18 \u0219i 55 de ani. Participan\u021bii au fost localiza\u021bi \u00een toate cele 50 de state americane. Participan\u021bilor nu li s-a spus nimic despre originea sau autenticitatea imaginilor. \u00cen schimb, ace\u0219tia au fost ruga\u021bi s\u0103 aleag\u0103 reclama pe care o prefer\u0103 \u0219i li s-au oferit dou\u0103 op\u021biuni din care s\u0103 aleag\u0103 pentru primele patru \u00eentreb\u0103ri. Fiecare alegere con\u021binea o reclam\u0103 creativ\u0103 generat\u0103 de AI \u0219i una creat\u0103 de om. La a cincea \u00eentrebare, participan\u021bii au fost ruga\u021bi s\u0103 \u00ee\u0219i aleag\u0103 crea\u021bia publicitar\u0103 preferat\u0103 dintre toate crea\u021biile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Limit\u0103ri<\/h2>\n\n\n\n<p>\u00cen timp ce anun\u021burile generate de AI 1, 3 \u0219i 4 au fost doar prompte, num\u0103rul 2 a fost o recreere a unui anun\u021b uman. Astfel, este esen\u021bial s\u0103 observ\u0103m c\u0103 ceea ce apreciaz\u0103 responden\u021bii la sondaj aici poate fi \u00eentr-adev\u0103r \u00eenr\u0103d\u0103cinat<strong> \u00een creativitatea uman\u0103 \u0219i g\u00e2ndirea original\u0103<\/strong>. \u00cen ceea ce prive\u0219te imaginile generate f\u0103r\u0103 a utiliza o fotografie de referin\u021b\u0103, av\u00e2nd \u00een vedere c\u0103 modelul de imagine AI utilizat pentru a crea media \u00een acest studiu este antrenat pe imagini \u0219i fotografii reale, este \u00eenc\u0103 neclar dac\u0103 AI creeaz\u0103 lucruri noi care sunt mai bune sau \u00eembun\u0103t\u0103\u021be\u0219te creativitatea uman\u0103. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Concluzie: IA a c\u00e2\u0219tigat concursul de popularitate, dar ce \u00eenseamn\u0103 asta?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1024x683.jpg\" alt=\"ChatGPT pe ecran publicitate\" class=\"wp-image-5244\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1024x683.jpg 1024w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-300x200.jpg 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-768x512.jpg 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-18x12.jpg 18w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00cen timp ce industria creativ\u0103 dezbate sufletul artei generate de IA, sondajul nostru sugereaz\u0103 c\u0103 consumatorii au votat deja cu ochii lor. <\/p>\n\n\n\n<p>Acest studiu \u00een orb a dezv\u0103luit o preferin\u021b\u0103 clar\u0103 pentru elementele vizuale create (sau poate \u00eembun\u0103t\u0103\u021bite \u00een unele cazuri) de cel mai recent model OpenAI fa\u021b\u0103 de campaniile stabilite, conduse de oameni, pentru unele dintre cele mai mari m\u0103rci din lume.<\/p>\n\n\n\n<p>Datele sondajului indic\u0103 faptul c\u0103 inteligen\u021ba artificial\u0103 st\u0103p\u00e2ne\u0219te sau cel pu\u021bin imit\u0103 o component\u0103 esen\u021bial\u0103 a publicit\u0103\u021bii: crearea de imagini estetice pl\u0103cute \u0219i care atrag aten\u021bia. Cu toate acestea, este prudent s\u0103 \u00eencadr\u0103m aceste constat\u0103ri \u00een contextul corect. <\/p>\n\n\n\n<p>Acest studiu a m\u0103surat atractivitatea vizual\u0103 imediat\u0103, instinctiv\u0103, nu \u00eentregul spectru al eficacit\u0103\u021bii unei campanii, care include construirea brandului pe termen lung, povestirea \u0219i rezonan\u021ba emo\u021bional\u0103.<\/p>\n\n\n\n<p><strong>Victoria lucrurilor f\u0103cute de om <em>Goldeneye<\/em> reclama, de\u0219i sub\u021bire, dovede\u0219te c\u0103 nostalgia, istoria iconic\u0103 \u0219i reperele culturale specifice r\u0103m\u00e2n teritorii puternice pentru creativii umani.<\/strong><\/p>\n\n\n\n<p>\u00centr-adev\u0103r, s-ar putea spune c\u0103 un artist bun nu este doar cel care poate copia o asem\u0103nare sau desena o imagine de m\u00e2n\u0103. Mai degrab\u0103, gustul \u0219i direc\u021bia creativ\u0103 joac\u0103 un rol egal, dac\u0103 nu chiar mai mare.<\/p>\n\n\n\n<p>Provocarea pentru profesioni\u0219tii din domeniul marketingului este s\u0103 \u00ee\u0219i redefineasc\u0103 valoarea \u00eentr-o lume \u00een care inteligen\u021ba artificial\u0103 este amplificat\u0103. \u00cen cazul \u00een care o ma\u0219in\u0103 poate produce \u00een mod constant o imagine mai \"pl\u0103cut\u0103\", rolul omului trebuie s\u0103 se ridice la cel al strategului principal, al administratorului m\u0103rcii \u0219i al curatorului perspicace care ghideaz\u0103 instrumentul. <\/p>\n\n\n\n<p>Poate c\u0103 epoca creativului exclusiv uman este \u00een schimbare, dar era strategului creativ condus de oameni abia a \u00eenceput.<br><\/p>\n\n\n<div class=\"wp-block-post-author has-large-font-size\"><div class=\"wp-block-post-author__avatar\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/secure.gravatar.com\/avatar\/eec2cb93c7235ae148ad7275e7ecf7a4228529315923fab8762555149eae79af?s=96&#038;d=mm&#038;r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/eec2cb93c7235ae148ad7275e7ecf7a4228529315923fab8762555149eae79af?s=192&#038;d=mm&#038;r=g 2x\" class=\"avatar avatar-96 photo\" height=\"96\" width=\"96\" title=\"\"><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">CCO \u0219i co-fondator al Undetectable.ai<\/p><p class=\"wp-block-post-author__name\">Devan Leos<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Un sondaj \u00een orb realizat de 500 de persoane arat\u0103 c\u0103 imaginile AI bat crea\u021biile publicitare umane pentru Nike, Coca-Cola \u0219i [...]<\/p>","protected":false},"author":2,"featured_media":5249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[91],"tags":[95,94,11,93],"class_list":["post-5232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-ai-generated-ads","tag-ai-generated-images","tag-news","tag-research"],"_links":{"self":[{"href":"https:\/\/research.undetectable.ai\/ro\/wp-json\/wp\/v2\/posts\/5232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.undetectable.ai\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.undetectable.ai\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/ro\/wp-json\/wp\/v2\/comments?post=5232"}],"version-history":[{"count":6,"href":"https:\/\/research.undetectable.ai\/ro\/wp-json\/wp\/v2\/posts\/5232\/revisions"}],"predecessor-version":[{"id":5263,"href":"https:\/\/research.undetectable.ai\/ro\/wp-json\/wp\/v2\/posts\/5232\/revisions\/5263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/ro\/wp-json\/wp\/v2\/media\/5249"}],"wp:attachment":[{"href":"https:\/\/research.undetectable.ai\/ro\/wp-json\/wp\/v2\/media?parent=5232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.undetectable.ai\/ro\/wp-json\/wp\/v2\/categories?post=5232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.undetectable.ai\/ro\/wp-json\/wp\/v2\/tags?post=5232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}