{"id":5232,"date":"2025-06-05T23:18:56","date_gmt":"2025-06-05T23:18:56","guid":{"rendered":"https:\/\/research.undetectable.ai\/?p=5232"},"modified":"2025-06-05T23:28:15","modified_gmt":"2025-06-05T23:28:15","slug":"study-shows-3-in-4-north-americans-prefer-ai-generated-ads","status":"publish","type":"post","link":"https:\/\/research.undetectable.ai\/sv\/studie-visar-att-3-av-4-nordamerikaner-foredrar-ai-genererade-annonser\/","title":{"rendered":"Studie visar att 3 av 4 nordamerikaner f\u00f6redrar AI-genererade annonser"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><em><sub>En blindunders\u00f6kning med 500 personer visar att AI-bilder sl\u00e5r m\u00e4nskliga reklammakare f\u00f6r Nike, Coca-Cola och Bic<\/sub><\/em><\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-1024x683.jpg\" alt=\"\" class=\"wp-image-5258\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-1024x683.jpg 1024w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-300x200.jpg 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-768x512.jpg 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-18x12.jpg 18w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>F\u00f6redrar konsumenterna verkligen annonser som skapats av AI?<\/p>\n\n\n\n<p>OpenAI:s <a href=\"https:\/\/openai.com\/index\/introducing-4o-image-generation\/\" target=\"_blank\" rel=\"noopener\">ny 4o bildmodell<\/a> som lanserades i mars f\u00f6rra \u00e5ret. Personer som anv\u00e4nder den nya bildgeneratorn <a href=\"https:\/\/www.zdnet.com\/article\/chatgpts-new-image-generator-shattered-my-expectations-and-now-its-free-to-try\/\" target=\"_blank\" rel=\"noopener\">ber\u00f6m det<\/a> f\u00f6r sin f\u00f6rm\u00e5ga att producera korrekta, h\u00f6gkvalitativa och realistiska bilder och grafik.&nbsp;<\/p>\n\n\n\n<p>Fr\u00e5n den trendiga n\u00e4stan perfekta replikeringen av <a href=\"https:\/\/variety.com\/2025\/digital\/news\/openai-ceo-chatgpt-studio-ghibli-ai-images-1236349141\/\" target=\"_blank\" rel=\"noopener\">Studio Ghiblis animationsstil<\/a>, skapa <a href=\"http:\/\/good\" target=\"_blank\">\u00f6vertygande falska kvitton<\/a>och f\u00e5r erk\u00e4nnande fr\u00e5n kreat\u00f6rer i branschen. <a href=\"https:\/\/www.adweek.com\/creativity\/ad-creatives-is-openais-new-image-generator-about-to-disrupt-your-work\/\" target=\"_blank\" rel=\"noopener\">reklambranschen,<\/a> \u00e4r det s\u00e4kert att s\u00e4ga att OAI:s nya bildgenerator har en kraftfull slagkraft.<\/p>\n\n\n\n<p>Vi hittade AI-framst\u00e4llda bilder p\u00e5 n\u00e4tet som var s\u00e5 sl\u00e5ende att de fick oss att undra: <strong>skulle m\u00e4nniskor f\u00f6redra traditionella annonser eller s\u00e5dana som skapats av AI? <\/strong>F\u00f6r att ta reda p\u00e5 det har vi fr\u00e5gat 500 konsumenter i USA.<\/p>\n\n\n\n<p>Metoden i en \u00f6verblick:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vi skickade ut en enk\u00e4t med fem fr\u00e5gor till 500 nordamerikaner i \u00e5ldern 18-65 \u00e5r.<\/strong><\/li>\n\n\n\n<li><strong>De f\u00f6rsta fyra fr\u00e5gorna hade tv\u00e5 bilder vardera, och respondenterna fick v\u00e4lja vilken de f\u00f6redrog. <\/strong>Den ena var AI-genererad, medan den andra inte var det; respondenterna fick dock ingen information om dess ursprung.<\/li>\n\n\n\n<li><strong>Respondenterna valde de AI-genererade annonserna i \u00be av fallen, medan den icke-AI-genererade reklamen (Goldeneye) vann med 10%.<\/strong><\/li>\n\n\n\n<li><strong>I den sista fr\u00e5gan ombads respondenterna att v\u00e4lja sin favoritannons bland totalt \u00e5tta alternativ (fyra AI och fyra icke-AI).<\/strong><\/li>\n\n\n\n<li><strong>De mest popul\u00e4ra valen var alla genererade av AI.&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"235\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg.png\" alt=\"\" class=\"wp-image-5245\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg.png 626w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg-300x113.png 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg-18x7.png 18w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fr\u00e5gor i enk\u00e4ten<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>F1: Vilken Nike-annons f\u00f6redrar du?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Verklig<\/strong><\/td><td><strong>AI-genererad<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXeW0uZLuy-5M242Xe7biSfINopqp-p6XE_z-O58q57GugnZoMFEMLXeBhQj-J6sg8qpgDIOEeTorGRfJIxq2x3MttiPyeSYgaFkf7HGaO9uOkd6TDXdoqz62SrRMeuuO655-274wgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"168\" alt=\"\" title=\"\">https:\/\/poweradspy.com\/wp-content\/uploads\/2023\/10\/nike-ads-growth.webp&nbsp;&nbsp;<\/td><td><img loading=\"lazy\" decoding=\"async\" width=\"249\" height=\"166\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdLgXyvGCwkqlJ5foN1IxhDuDa8N3dXH44iBo00c5qqQnA1vJbvy9PcIpcnO8FFrksUF3rX8U-jQ2xsYS2x4yl-y4dIXNSCL9SQIceKLTnrxX9D7mB2jqcRsKUJuVGCdpjdLp7GnQkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" alt=\"\" title=\"\"><br>(Genererad av ChatGPT 4o)<\/td><\/tr><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>23.55% (118)<\/strong><\/mark><\/td><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>76.45% (383)<\/strong><\/mark><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fr\u00e5ga 2: Vilken Coca-Cola-annons \u00e4r b\u00e4st?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Verklig<\/strong><\/td><td><strong>AI-genererad<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd7QZcWJXBJGd7GLrkbf_I0n25SESA-sQ2S2bIrueFf6z2myGXYqbfdKdZvNgc1chnq1lzUEAWwLPVFklqZI6e0IVIT4PLG37nlDLqsJjZpw2EMrFP7UThA4hXmbpf9SDKcZmHILwkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"297\" alt=\"\" title=\"\"><a href=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/c129ce186477153.6576a3a72ba54.jpg\" target=\"_blank\" rel=\"noopener\">https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/c129ce186477153.6576a3a72ba54.jpg<\/a><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfVautx9zHIa59ygjWWzLx1KHyf-m5USDa9qr9eoYab8YGsN4BFpUafLS8oj3ooFfPBTmelDMguXCx6hPGMcqGxkS71fKzCnYu-vtpI8hiDBKFNjKW7wUJ-ENpJoD_YwY1md_7zkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"447\" alt=\"\" title=\"\">(Genererad av ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">25.15% (126)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">74.85% (375)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>F3: Vilken spelannons ser mest autentisk ut?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Verklig<\/strong><\/td><td><strong>AI-genererad<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdstb9rqITNWh3KVs73xSxeYIqH3Nn2q0mXm14bfHWBeCCk6sEx8_v9GGh_GFXFHPhTq6rqIYxBi5-kRQRuiBSdursPUzdbqVrBCdqyul_SLSrLNkoWkEaczM1_qy9tsBNQRH7yowkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"367\" alt=\"\" title=\"\"><a href=\"https:\/\/cdn.mobygames.com\/6c7538ba-ce0e-11ed-b698-02420a0001cc.webp\" target=\"_blank\" rel=\"noopener\">https:\/\/cdn.mobygames.com\/6c7538ba-ce0e-11ed-b698-02420a0001cc.webp<\/a><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd4CUtOT2b-Ac-C8pG_LPcj98ReE_Kf3aw6iptEBeXiAg2K2z6rJ1XzP-ljFea6uYp3s5QVWrY23pjtXq9_SOrBqiRhSUSJIdOsWu8UuQBcW5aQ26yujO7sJhrHsu_HltlgCFLBZgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"447\" alt=\"\" title=\"\">(Genererad av ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">55.49% (278)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">44.51% (223)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q4: Vilken Bic-t\u00e4ndare \u00e4r den b\u00e4sta reklamen?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Verklig<\/strong><\/td><td><strong>AI-genererad<\/strong><\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/1_AD_4nXc5N2kGsXRmU2CVRirax_KMDb1bDUNjVZ_aej9up6P915MiBxKdqIEENKDhw2dqp1Hz92aGzXqmk9Kjad8G2k3evahc5PQzlKdQg5li3skp0Lkh9eZwc9rpVyqHWQyUT6IjJdPnkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"298\" height=\"168\" alt=\"\" title=\"\"><br>https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/hd\/b9c6f3102972011.5f4307fbdbddb.png<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfgp8yMVYaJhd0-J83ppgBKZMxzAkoRskHiOQA66wgx4AIfIIh1ItCXtFioMfE-ZNiwOAfN8d_fIuY221PG5g61ayyO_G6X4ibVOGEvMRRhnaxYqz28FfTyTBqyeQ3EW31ACvD6awkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"274\" height=\"412\" alt=\"\" title=\"\">(Genererad av ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">37.28% (189)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">62.28% (312)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q5: Av alla annonser, vilken \u00e4r din favorit?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"434\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44.png\" alt=\"\" class=\"wp-image-5243\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44.png 842w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-300x155.png 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-768x396.png 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-18x9.png 18w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<p>*Rankad i popularitetsordning*&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table has-medium-font-size\"><table><tbody><tr><td><strong>Rank<\/strong><\/td><td><strong>AD<\/strong><\/td><td><strong>Typ<\/strong><\/td><td><strong>F\u00f6retr\u00e4de<\/strong><\/td><\/tr><tr><td>1<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfVautx9zHIa59ygjWWzLx1KHyf-m5USDa9qr9eoYab8YGsN4BFpUafLS8oj3ooFfPBTmelDMguXCx6hPGMcqGxkS71fKzCnYu-vtpI8hiDBKFNjKW7wUJ-ENpJoD_YwY1md_7zkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"291\" alt=\"\" title=\"\"><\/td><td>(AI-genererad)<\/td><td>32.14% (161)<\/td><\/tr><tr><td>2<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdLgXyvGCwkqlJ5foN1IxhDuDa8N3dXH44iBo00c5qqQnA1vJbvy9PcIpcnO8FFrksUF3rX8U-jQ2xsYS2x4yl-y4dIXNSCL9SQIceKLTnrxX9D7mB2jqcRsKUJuVGCdpjdLp7GnQkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"129\" alt=\"\" title=\"\"><\/td><td>(AI-genererad)<\/td><td>20.56% (103)<\/td><\/tr><tr><td>3<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfgp8yMVYaJhd0-J83ppgBKZMxzAkoRskHiOQA66wgx4AIfIIh1ItCXtFioMfE-ZNiwOAfN8d_fIuY221PG5g61ayyO_G6X4ibVOGEvMRRhnaxYqz28FfTyTBqyeQ3EW31ACvD6awkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"291\" alt=\"\" title=\"\"><\/td><td>(AI-genererad)<\/td><td>11.18% (56)<\/td><\/tr><tr><td>4<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd4CUtOT2b-Ac-C8pG_LPcj98ReE_Kf3aw6iptEBeXiAg2K2z6rJ1XzP-ljFea6uYp3s5QVWrY23pjtXq9_SOrBqiRhSUSJIdOsWu8UuQBcW5aQ26yujO7sJhrHsu_HltlgCFLBZgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"291\" alt=\"\" title=\"\"><\/td><td>(AI-genererad)<\/td><td>10.38% (52)<\/td><\/tr><tr><td>5<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd7QZcWJXBJGd7GLrkbf_I0n25SESA-sQ2S2bIrueFf6z2myGXYqbfdKdZvNgc1chnq1lzUEAWwLPVFklqZI6e0IVIT4PLG37nlDLqsJjZpw2EMrFP7UThA4hXmbpf9SDKcZmHILwkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"193\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>9.18% (46)<\/td><\/tr><tr><td>6<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/1_AD_4nXc5N2kGsXRmU2CVRirax_KMDb1bDUNjVZ_aej9up6P915MiBxKdqIEENKDhw2dqp1Hz92aGzXqmk9Kjad8G2k3evahc5PQzlKdQg5li3skp0Lkh9eZwc9rpVyqHWQyUT6IjJdPnkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"109\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>7.78% (39)<\/td><\/tr><tr><td>7<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdstb9rqITNWh3KVs73xSxeYIqH3Nn2q0mXm14bfHWBeCCk6sEx8_v9GGh_GFXFHPhTq6rqIYxBi5-kRQRuiBSdursPUzdbqVrBCdqyul_SLSrLNkoWkEaczM1_qy9tsBNQRH7yowkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"239\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>5.59% (28)<\/td><\/tr><tr><td>8<\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXeW0uZLuy-5M242Xe7biSfINopqp-p6XE_z-O58q57GugnZoMFEMLXeBhQj-J6sg8qpgDIOEeTorGRfJIxq2x3MttiPyeSYgaFkf7HGaO9uOkd6TDXdoqz62SrRMeuuO655-274wgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" width=\"194\" height=\"109\" alt=\"\" title=\"\"><\/td><td>(Human Creative)<\/td><td>3.19% (103)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e4ttvis anv\u00e4ndning<\/h2>\n\n\n\n<p>Du \u00e4r v\u00e4lkommen och uppmuntras att presentera dessa data i en ber\u00e4ttelse eller artikel. Var noga med att ge tillskrivning till Undetectable AI och inkludera en l\u00e4nk till den h\u00e4r sidan s\u00e5 att l\u00e4sarna kan se hela rapporten. F\u00f6r hela datasetet fr\u00e5n denna unders\u00f6kning, v\u00e4nligen kontakta devan@undetectable.ai<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metodik<br><\/h2>\n\n\n\n<p>I april 2025 skickade vi ut en enk\u00e4t till 500 nordamerikaner i \u00e5ldern 18-55 \u00e5r. Deltagarna befann sig i alla USA:s 50 delstater. Deltagarna fick inte veta n\u00e5got om bildernas ursprung eller \u00e4kthet. Ist\u00e4llet ombads de att v\u00e4lja vilken reklam de f\u00f6redrog och fick tv\u00e5 alternativ att v\u00e4lja mellan f\u00f6r de fyra f\u00f6rsta fr\u00e5gorna. Varje val inneh\u00f6ll en AI-genererad annons och en m\u00e4nskligt skapad. I den femte fr\u00e5gan ombads deltagarna att v\u00e4lja sin favorit bland alla reklambilder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Begr\u00e4nsningar<\/h2>\n\n\n\n<p>Medan de AI-genererade annonserna 1, 3 och 4 bara var uppmaningar, var nummer 2 en \u00e5terskapning av en m\u00e4nsklig annons. Det \u00e4r d\u00e4rf\u00f6r viktigt att notera att det som respondenterna v\u00e4rdes\u00e4tter h\u00e4r faktiskt kan ha sina r\u00f6tter i<strong> i m\u00e4nsklig kreativitet och originellt t\u00e4nkande<\/strong>. N\u00e4r det g\u00e4ller de bilder som skapats utan att anv\u00e4nda ett referensfoto \u00e4r det, med tanke p\u00e5 att den AI-bildmodell som anv\u00e4nds f\u00f6r att skapa medierna i den h\u00e4r unders\u00f6kningen tr\u00e4nas p\u00e5 riktiga bilder och foton, fortfarande oklart om AI skapar nya saker som \u00e4r b\u00e4ttre eller f\u00f6rb\u00e4ttrar den m\u00e4nskliga kreativiteten. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Slutsats: AI har vunnit popularitetst\u00e4vlingen: AI har vunnit popularitetst\u00e4vlingen, men vad betyder det?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1024x683.jpg\" alt=\"ChatGPT-annonsering p\u00e5 sk\u00e4rmen\" class=\"wp-image-5244\" title=\"\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1024x683.jpg 1024w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-300x200.jpg 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-768x512.jpg 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-18x12.jpg 18w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Medan den kreativa industrin diskuterar den AI-genererade konstens sj\u00e4l, visar v\u00e5r unders\u00f6kning att konsumenterna redan har r\u00f6stat med sina \u00f6gon. <\/p>\n\n\n\n<p>Denna blindstudie avsl\u00f6jade en stark preferens f\u00f6r bilder som skapats (eller kanske f\u00f6rst\u00e4rkts i vissa fall) av OpenAI:s senaste modell framf\u00f6r etablerade, m\u00e4nskligt ledda kampanjer f\u00f6r n\u00e5gra av v\u00e4rldens st\u00f6rsta varum\u00e4rken.<\/p>\n\n\n\n<p>Unders\u00f6kningsresultaten tyder p\u00e5 att AI har bem\u00e4strat eller \u00e5tminstone efterliknat en viktig del av reklamen: att skapa estetiskt tilltalande och uppm\u00e4rksamhetsv\u00e4ckande bilder. Det \u00e4r dock klokt att s\u00e4tta in dessa resultat i r\u00e4tt sammanhang. <\/p>\n\n\n\n<p>Denna studie m\u00e4tte omedelbar, instinktiv visuell attraktionskraft, inte hela spektrumet av en kampanjs effektivitet, som inkluderar l\u00e5ngsiktigt varum\u00e4rkesbyggande, storytelling och k\u00e4nslom\u00e4ssig resonans.<\/p>\n\n\n\n<p><strong>Segern f\u00f6r det m\u00e4nskligt skapade <em>Goldeneye<\/em> ad, \u00e4ven om den \u00e4r liten, bevisar att nostalgi, ikonisk historia och specifika kulturella ber\u00f6ringspunkter fortfarande \u00e4r kraftfulla omr\u00e5den f\u00f6r m\u00e4nskliga kreat\u00f6rer.<\/strong><\/p>\n\n\n\n<p>Man kan faktiskt h\u00e4vda att en bra konstn\u00e4r inte bara \u00e4r en person som kan kopiera en avbild eller rita en bild f\u00f6r hand. Snarare spelar smak och kreativ riktning en lika stor, om inte \u00e4nnu st\u00f6rre roll.<\/p>\n\n\n\n<p>Utmaningen f\u00f6r marknadsf\u00f6rare \u00e4r att omdefiniera sitt v\u00e4rde i en AI-f\u00f6rst\u00e4rkt v\u00e4rld. Om en maskin konsekvent kan producera en mer \"sympatisk\" bild m\u00e5ste m\u00e4nniskans roll upph\u00f6jas till huvudstrateg, varum\u00e4rkesf\u00f6rvaltare och den insiktsfulla kurator som v\u00e4gleder verktyget. <\/p>\n\n\n\n<p>Tids\u00e5ldern f\u00f6r kreat\u00f6rer som enbart best\u00e5r av m\u00e4nniskor m\u00e5 vara p\u00e5 v\u00e4g att ta slut, men tids\u00e5ldern f\u00f6r kreativa strateger som leds av m\u00e4nniskor har bara b\u00f6rjat.<br><\/p>\n\n\n<div class=\"wp-block-post-author has-large-font-size\"><div class=\"wp-block-post-author__avatar\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/secure.gravatar.com\/avatar\/eec2cb93c7235ae148ad7275e7ecf7a4228529315923fab8762555149eae79af?s=96&#038;d=mm&#038;r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/eec2cb93c7235ae148ad7275e7ecf7a4228529315923fab8762555149eae79af?s=192&#038;d=mm&#038;r=g 2x\" class=\"avatar avatar-96 photo\" height=\"96\" width=\"96\" title=\"\"><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">CCO och medgrundare av Undetectable.ai<\/p><p class=\"wp-block-post-author__name\">Devan Leos<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>En blindunders\u00f6kning med 500 personer avsl\u00f6jar att AI-visualiseringar sl\u00e5r m\u00e4nskliga reklamkreativ f\u00f6r Nike, Coca-Cola och [...].<\/p>","protected":false},"author":2,"featured_media":5249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[91],"tags":[95,94,11,93],"class_list":["post-5232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-ai-generated-ads","tag-ai-generated-images","tag-news","tag-research"],"_links":{"self":[{"href":"https:\/\/research.undetectable.ai\/sv\/wp-json\/wp\/v2\/posts\/5232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.undetectable.ai\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.undetectable.ai\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/sv\/wp-json\/wp\/v2\/comments?post=5232"}],"version-history":[{"count":6,"href":"https:\/\/research.undetectable.ai\/sv\/wp-json\/wp\/v2\/posts\/5232\/revisions"}],"predecessor-version":[{"id":5263,"href":"https:\/\/research.undetectable.ai\/sv\/wp-json\/wp\/v2\/posts\/5232\/revisions\/5263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/sv\/wp-json\/wp\/v2\/media\/5249"}],"wp:attachment":[{"href":"https:\/\/research.undetectable.ai\/sv\/wp-json\/wp\/v2\/media?parent=5232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.undetectable.ai\/sv\/wp-json\/wp\/v2\/categories?post=5232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.undetectable.ai\/sv\/wp-json\/wp\/v2\/tags?post=5232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}