{"id":5232,"date":"2025-06-05T23:18:56","date_gmt":"2025-06-05T23:18:56","guid":{"rendered":"https:\/\/research.undetectable.ai\/?p=5232"},"modified":"2025-06-05T23:28:15","modified_gmt":"2025-06-05T23:28:15","slug":"study-shows-3-in-4-north-americans-prefer-ai-generated-ads","status":"publish","type":"post","link":"https:\/\/research.undetectable.ai\/study-shows-3-in-4-north-americans-prefer-ai-generated-ads\/","title":{"rendered":"Study Shows 3 in 4 North Americans Prefer AI-Generated Ads"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><em><sub>A 500-person blind survey reveals AI visuals beating human ad creatives for Nike, Coca-Cola, and Bic<\/sub><\/em><\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-1024x683.avif 1024w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-300x200.avif 300w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-768x512.avif 768w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-18x12.avif 18w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1.webp 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" type=\"image\/avif\"><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-1024x683.webp 1024w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-300x200.webp 300w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-768x512.webp 768w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-18x12.webp 18w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1.webp 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-1024x683.jpg\" height=\"683\" width=\"1024\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-1024x683.jpg 1024w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-300x200.jpg 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-768x512.jpg 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1-18x12.jpg 18w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" class=\"wp-image-5258 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/figure>\n\n\n\n<p>Do consumers actually prefer advertisements created by AI?<\/p>\n\n\n\n<p>OpenAI\u2019s <a href=\"https:\/\/openai.com\/index\/introducing-4o-image-generation\/\" target=\"_blank\" rel=\"noopener\">new 4o image model<\/a> launched last March. People using the new image generator <a href=\"https:\/\/www.zdnet.com\/article\/chatgpts-new-image-generator-shattered-my-expectations-and-now-its-free-to-try\/\" target=\"_blank\" rel=\"noopener\">praise it<\/a> for its ability to produce accurate, high-quality,&nbsp; realistic images and graphics.&nbsp;<\/p>\n\n\n\n<p>From the trending near-perfect replication of <a href=\"https:\/\/variety.com\/2025\/digital\/news\/openai-ceo-chatgpt-studio-ghibli-ai-images-1236349141\/\" target=\"_blank\" rel=\"noopener\">Studio Ghibli\u2019s animation style<\/a>, creating <a href=\"http:\/\/good\" target=\"_blank\">convincing fake receipts<\/a>, and gaining recognition from creatives in the <a href=\"https:\/\/www.adweek.com\/creativity\/ad-creatives-is-openais-new-image-generator-about-to-disrupt-your-work\/\" target=\"_blank\" rel=\"noopener\">advertising industry,<\/a> it\u2019s safe to say OAI\u2019s new image generator packs a powerful punch.<\/p>\n\n\n\n<p>We found AI-made images online that were so striking, it made us wonder: <strong>would people prefer traditional advertisements or ones created by AI? <\/strong>To find out, we surveyed 500 consumers across the US.<\/p>\n\n\n\n<p>Method at a glance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>We deployed a five-question survey to 500 North Americans, aged 18 to 65.<\/strong><\/li>\n\n\n\n<li><strong>The first four questions each had two images, and respondents to choose which they preferred. <\/strong>One was AI-generated, while the other was not; however, respondents were not given any information on its provenance.<\/li>\n\n\n\n<li><strong>Respondents chose the AI-generated advertisements \u00be of the time, with the non-AI (Goldeneye) creative only winning by 10%.<\/strong><\/li>\n\n\n\n<li><strong>The final question asked respondents to pick their favorite advertisement out of eight total choices (four AI and four non-AI).<\/strong><\/li>\n\n\n\n<li><strong>The most popular choices were all generated by AI.&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg.webp 626w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg-300x113.webp 300w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg-18x7.webp 18w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg.png\" height=\"235\" width=\"626\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg.png 626w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg-300x113.png 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXey9r3HPl-UkLER-hL8Aa7mG2idBjfknA1WLT0xsF5GTsvh-jl_cl4WPCrTj-SvWzhbytbFwtYmOH0L_MSBQrmRUakv9FcUMhEOqri2x-pDUZmYwefAnHjP1jVdzfG9tMDxlBHdsg-18x7.png 18w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" class=\"wp-image-5245 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Survey Questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q1: Which Nike ad do you prefer?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Real<\/strong><\/td><td><strong>AI-Generated<\/strong><\/td><\/tr><tr><td><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXeW0uZLuy-5M242Xe7biSfINopqp-p6XE_z-O58q57GugnZoMFEMLXeBhQj-J6sg8qpgDIOEeTorGRfJIxq2x3MttiPyeSYgaFkf7HGaO9uOkd6TDXdoqz62SrRMeuuO655-274wgkeyYWypEkU7RLnm_WHj-IdrrNmh.avif \"  type=\"image\/avif\"><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXeW0uZLuy-5M242Xe7biSfINopqp-p6XE_z-O58q57GugnZoMFEMLXeBhQj-J6sg8qpgDIOEeTorGRfJIxq2x3MttiPyeSYgaFkf7HGaO9uOkd6TDXdoqz62SrRMeuuO655-274wgkeyYWypEkU7RLnm_WHj-IdrrNmh.webp \"  type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXeW0uZLuy-5M242Xe7biSfINopqp-p6XE_z-O58q57GugnZoMFEMLXeBhQj-J6sg8qpgDIOEeTorGRfJIxq2x3MttiPyeSYgaFkf7HGaO9uOkd6TDXdoqz62SrRMeuuO655-274wgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" height=\"168\" width=\"298\" class=\" sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>https:\/\/poweradspy.com\/wp-content\/uploads\/2023\/10\/nike-ads-growth.webp&nbsp;&nbsp;<\/td><td><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdLgXyvGCwkqlJ5foN1IxhDuDa8N3dXH44iBo00c5qqQnA1vJbvy9PcIpcnO8FFrksUF3rX8U-jQ2xsYS2x4yl-y4dIXNSCL9SQIceKLTnrxX9D7mB2jqcRsKUJuVGCdpjdLp7GnQkeyYWypEkU7RLnm_WHj-IdrrNmh.avif \"  type=\"image\/avif\"><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdLgXyvGCwkqlJ5foN1IxhDuDa8N3dXH44iBo00c5qqQnA1vJbvy9PcIpcnO8FFrksUF3rX8U-jQ2xsYS2x4yl-y4dIXNSCL9SQIceKLTnrxX9D7mB2jqcRsKUJuVGCdpjdLp7GnQkeyYWypEkU7RLnm_WHj-IdrrNmh.webp \"  type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdLgXyvGCwkqlJ5foN1IxhDuDa8N3dXH44iBo00c5qqQnA1vJbvy9PcIpcnO8FFrksUF3rX8U-jQ2xsYS2x4yl-y4dIXNSCL9SQIceKLTnrxX9D7mB2jqcRsKUJuVGCdpjdLp7GnQkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" height=\"166\" width=\"249\" class=\" sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><br>(Generated by ChatGPT 4o)<\/td><\/tr><tr><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>23.55% (118)<\/strong><\/mark><\/td><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\"><strong>76.45% (383)<\/strong><\/mark><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q2: Which Coca-Cola ad is better?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Real<\/strong><\/td><td><strong>AI-Generated<\/strong><\/td><\/tr><tr><td><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd7QZcWJXBJGd7GLrkbf_I0n25SESA-sQ2S2bIrueFf6z2myGXYqbfdKdZvNgc1chnq1lzUEAWwLPVFklqZI6e0IVIT4PLG37nlDLqsJjZpw2EMrFP7UThA4hXmbpf9SDKcZmHILwkeyYWypEkU7RLnm_WHj-IdrrNmh.avif \"  type=\"image\/avif\"><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd7QZcWJXBJGd7GLrkbf_I0n25SESA-sQ2S2bIrueFf6z2myGXYqbfdKdZvNgc1chnq1lzUEAWwLPVFklqZI6e0IVIT4PLG37nlDLqsJjZpw2EMrFP7UThA4hXmbpf9SDKcZmHILwkeyYWypEkU7RLnm_WHj-IdrrNmh.webp \"  type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd7QZcWJXBJGd7GLrkbf_I0n25SESA-sQ2S2bIrueFf6z2myGXYqbfdKdZvNgc1chnq1lzUEAWwLPVFklqZI6e0IVIT4PLG37nlDLqsJjZpw2EMrFP7UThA4hXmbpf9SDKcZmHILwkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" height=\"297\" width=\"298\" class=\" sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><a href=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/c129ce186477153.6576a3a72ba54.jpg\" target=\"_blank\" rel=\"noopener\">https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/1400\/c129ce186477153.6576a3a72ba54.jpg<\/a><\/td><td><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfVautx9zHIa59ygjWWzLx1KHyf-m5USDa9qr9eoYab8YGsN4BFpUafLS8oj3ooFfPBTmelDMguXCx6hPGMcqGxkS71fKzCnYu-vtpI8hiDBKFNjKW7wUJ-ENpJoD_YwY1md_7zkeyYWypEkU7RLnm_WHj-IdrrNmh.webp \"  type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfVautx9zHIa59ygjWWzLx1KHyf-m5USDa9qr9eoYab8YGsN4BFpUafLS8oj3ooFfPBTmelDMguXCx6hPGMcqGxkS71fKzCnYu-vtpI8hiDBKFNjKW7wUJ-ENpJoD_YwY1md_7zkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" height=\"447\" width=\"298\" class=\" sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>(Generated by ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">25.15% (126)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">74.85% (375)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q3: Which game ad looks more authentic?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Real<\/strong><\/td><td><strong>AI-Generated<\/strong><\/td><\/tr><tr><td><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdstb9rqITNWh3KVs73xSxeYIqH3Nn2q0mXm14bfHWBeCCk6sEx8_v9GGh_GFXFHPhTq6rqIYxBi5-kRQRuiBSdursPUzdbqVrBCdqyul_SLSrLNkoWkEaczM1_qy9tsBNQRH7yowkeyYWypEkU7RLnm_WHj-IdrrNmh.avif \"  type=\"image\/avif\"><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdstb9rqITNWh3KVs73xSxeYIqH3Nn2q0mXm14bfHWBeCCk6sEx8_v9GGh_GFXFHPhTq6rqIYxBi5-kRQRuiBSdursPUzdbqVrBCdqyul_SLSrLNkoWkEaczM1_qy9tsBNQRH7yowkeyYWypEkU7RLnm_WHj-IdrrNmh.webp \"  type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdstb9rqITNWh3KVs73xSxeYIqH3Nn2q0mXm14bfHWBeCCk6sEx8_v9GGh_GFXFHPhTq6rqIYxBi5-kRQRuiBSdursPUzdbqVrBCdqyul_SLSrLNkoWkEaczM1_qy9tsBNQRH7yowkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" height=\"367\" width=\"298\" class=\" sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><a href=\"https:\/\/cdn.mobygames.com\/6c7538ba-ce0e-11ed-b698-02420a0001cc.webp\" target=\"_blank\" rel=\"noopener\">https:\/\/cdn.mobygames.com\/6c7538ba-ce0e-11ed-b698-02420a0001cc.webp<\/a><\/td><td><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd4CUtOT2b-Ac-C8pG_LPcj98ReE_Kf3aw6iptEBeXiAg2K2z6rJ1XzP-ljFea6uYp3s5QVWrY23pjtXq9_SOrBqiRhSUSJIdOsWu8UuQBcW5aQ26yujO7sJhrHsu_HltlgCFLBZgkeyYWypEkU7RLnm_WHj-IdrrNmh.webp \"  type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd4CUtOT2b-Ac-C8pG_LPcj98ReE_Kf3aw6iptEBeXiAg2K2z6rJ1XzP-ljFea6uYp3s5QVWrY23pjtXq9_SOrBqiRhSUSJIdOsWu8UuQBcW5aQ26yujO7sJhrHsu_HltlgCFLBZgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" height=\"447\" width=\"298\" class=\" sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>(Generated by ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">55.49% (278)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">44.51% (223)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q4: Which Bic lighter ad is the best?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Real<\/strong><\/td><td><strong>AI-Generated<\/strong><\/td><\/tr><tr><td><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/1_AD_4nXc5N2kGsXRmU2CVRirax_KMDb1bDUNjVZ_aej9up6P915MiBxKdqIEENKDhw2dqp1Hz92aGzXqmk9Kjad8G2k3evahc5PQzlKdQg5li3skp0Lkh9eZwc9rpVyqHWQyUT6IjJdPnkeyYWypEkU7RLnm_WHj-IdrrNmh.avif \"  type=\"image\/avif\"><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/1_AD_4nXc5N2kGsXRmU2CVRirax_KMDb1bDUNjVZ_aej9up6P915MiBxKdqIEENKDhw2dqp1Hz92aGzXqmk9Kjad8G2k3evahc5PQzlKdQg5li3skp0Lkh9eZwc9rpVyqHWQyUT6IjJdPnkeyYWypEkU7RLnm_WHj-IdrrNmh.webp \"  type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/1_AD_4nXc5N2kGsXRmU2CVRirax_KMDb1bDUNjVZ_aej9up6P915MiBxKdqIEENKDhw2dqp1Hz92aGzXqmk9Kjad8G2k3evahc5PQzlKdQg5li3skp0Lkh9eZwc9rpVyqHWQyUT6IjJdPnkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" height=\"168\" width=\"298\" class=\" sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><br>https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/hd\/b9c6f3102972011.5f4307fbdbddb.png<\/td><td><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfgp8yMVYaJhd0-J83ppgBKZMxzAkoRskHiOQA66wgx4AIfIIh1ItCXtFioMfE-ZNiwOAfN8d_fIuY221PG5g61ayyO_G6X4ibVOGEvMRRhnaxYqz28FfTyTBqyeQ3EW31ACvD6awkeyYWypEkU7RLnm_WHj-IdrrNmh.avif \"  type=\"image\/avif\"><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfgp8yMVYaJhd0-J83ppgBKZMxzAkoRskHiOQA66wgx4AIfIIh1ItCXtFioMfE-ZNiwOAfN8d_fIuY221PG5g61ayyO_G6X4ibVOGEvMRRhnaxYqz28FfTyTBqyeQ3EW31ACvD6awkeyYWypEkU7RLnm_WHj-IdrrNmh.webp \"  type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfgp8yMVYaJhd0-J83ppgBKZMxzAkoRskHiOQA66wgx4AIfIIh1ItCXtFioMfE-ZNiwOAfN8d_fIuY221PG5g61ayyO_G6X4ibVOGEvMRRhnaxYqz28FfTyTBqyeQ3EW31ACvD6awkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" height=\"412\" width=\"274\" class=\" sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture>(Generated by ChatGPT 4o)<\/td><\/tr><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">37.28% (189)<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">62.28% (312)<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q5: Out of all the ads, which one is your favorite?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44.png 842w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-300x155.avif 300w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-768x396.avif 768w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-18x9.webp 18w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" type=\"image\/avif\"><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44.png 842w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-300x155.webp 300w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-768x396.webp 768w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-18x9.webp 18w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44.png\" height=\"434\" width=\"842\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44.png 842w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-300x155.png 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-768x396.png 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/CleanShot-2025-06-05-at-14.34.44-18x9.png 18w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" class=\"wp-image-5243 sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/figure>\n\n\n\n<p>*Ranked in order of popularity*&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table has-medium-font-size\"><table><tbody><tr><td><strong>Rank<\/strong><\/td><td><strong>AD<\/strong><\/td><td><strong>Type<\/strong><\/td><td><strong>Preference<\/strong><\/td><\/tr><tr><td>1<\/td><td><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfVautx9zHIa59ygjWWzLx1KHyf-m5USDa9qr9eoYab8YGsN4BFpUafLS8oj3ooFfPBTmelDMguXCx6hPGMcqGxkS71fKzCnYu-vtpI8hiDBKFNjKW7wUJ-ENpJoD_YwY1md_7zkeyYWypEkU7RLnm_WHj-IdrrNmh.webp \"  type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfVautx9zHIa59ygjWWzLx1KHyf-m5USDa9qr9eoYab8YGsN4BFpUafLS8oj3ooFfPBTmelDMguXCx6hPGMcqGxkS71fKzCnYu-vtpI8hiDBKFNjKW7wUJ-ENpJoD_YwY1md_7zkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" height=\"291\" width=\"194\" class=\" sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/td><td>(AI Generated)<\/td><td>32.14% (161)<\/td><\/tr><tr><td>2<\/td><td><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdLgXyvGCwkqlJ5foN1IxhDuDa8N3dXH44iBo00c5qqQnA1vJbvy9PcIpcnO8FFrksUF3rX8U-jQ2xsYS2x4yl-y4dIXNSCL9SQIceKLTnrxX9D7mB2jqcRsKUJuVGCdpjdLp7GnQkeyYWypEkU7RLnm_WHj-IdrrNmh.avif \"  type=\"image\/avif\"><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdLgXyvGCwkqlJ5foN1IxhDuDa8N3dXH44iBo00c5qqQnA1vJbvy9PcIpcnO8FFrksUF3rX8U-jQ2xsYS2x4yl-y4dIXNSCL9SQIceKLTnrxX9D7mB2jqcRsKUJuVGCdpjdLp7GnQkeyYWypEkU7RLnm_WHj-IdrrNmh.webp \"  type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdLgXyvGCwkqlJ5foN1IxhDuDa8N3dXH44iBo00c5qqQnA1vJbvy9PcIpcnO8FFrksUF3rX8U-jQ2xsYS2x4yl-y4dIXNSCL9SQIceKLTnrxX9D7mB2jqcRsKUJuVGCdpjdLp7GnQkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" height=\"129\" width=\"194\" class=\" sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/td><td>(AI Generated)<\/td><td>20.56% (103)<\/td><\/tr><tr><td>3<\/td><td><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfgp8yMVYaJhd0-J83ppgBKZMxzAkoRskHiOQA66wgx4AIfIIh1ItCXtFioMfE-ZNiwOAfN8d_fIuY221PG5g61ayyO_G6X4ibVOGEvMRRhnaxYqz28FfTyTBqyeQ3EW31ACvD6awkeyYWypEkU7RLnm_WHj-IdrrNmh.avif \"  type=\"image\/avif\"><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfgp8yMVYaJhd0-J83ppgBKZMxzAkoRskHiOQA66wgx4AIfIIh1ItCXtFioMfE-ZNiwOAfN8d_fIuY221PG5g61ayyO_G6X4ibVOGEvMRRhnaxYqz28FfTyTBqyeQ3EW31ACvD6awkeyYWypEkU7RLnm_WHj-IdrrNmh.webp \"  type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXfgp8yMVYaJhd0-J83ppgBKZMxzAkoRskHiOQA66wgx4AIfIIh1ItCXtFioMfE-ZNiwOAfN8d_fIuY221PG5g61ayyO_G6X4ibVOGEvMRRhnaxYqz28FfTyTBqyeQ3EW31ACvD6awkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" height=\"291\" width=\"194\" class=\" sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/td><td>(AI Generated)<\/td><td>11.18% (56)<\/td><\/tr><tr><td>4<\/td><td><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd4CUtOT2b-Ac-C8pG_LPcj98ReE_Kf3aw6iptEBeXiAg2K2z6rJ1XzP-ljFea6uYp3s5QVWrY23pjtXq9_SOrBqiRhSUSJIdOsWu8UuQBcW5aQ26yujO7sJhrHsu_HltlgCFLBZgkeyYWypEkU7RLnm_WHj-IdrrNmh.webp \"  type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd4CUtOT2b-Ac-C8pG_LPcj98ReE_Kf3aw6iptEBeXiAg2K2z6rJ1XzP-ljFea6uYp3s5QVWrY23pjtXq9_SOrBqiRhSUSJIdOsWu8UuQBcW5aQ26yujO7sJhrHsu_HltlgCFLBZgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" height=\"291\" width=\"194\" class=\" sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/td><td>(AI Generated)<\/td><td>10.38% (52)<\/td><\/tr><tr><td>5<\/td><td><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd7QZcWJXBJGd7GLrkbf_I0n25SESA-sQ2S2bIrueFf6z2myGXYqbfdKdZvNgc1chnq1lzUEAWwLPVFklqZI6e0IVIT4PLG37nlDLqsJjZpw2EMrFP7UThA4hXmbpf9SDKcZmHILwkeyYWypEkU7RLnm_WHj-IdrrNmh.avif \"  type=\"image\/avif\"><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd7QZcWJXBJGd7GLrkbf_I0n25SESA-sQ2S2bIrueFf6z2myGXYqbfdKdZvNgc1chnq1lzUEAWwLPVFklqZI6e0IVIT4PLG37nlDLqsJjZpw2EMrFP7UThA4hXmbpf9SDKcZmHILwkeyYWypEkU7RLnm_WHj-IdrrNmh.webp \"  type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXd7QZcWJXBJGd7GLrkbf_I0n25SESA-sQ2S2bIrueFf6z2myGXYqbfdKdZvNgc1chnq1lzUEAWwLPVFklqZI6e0IVIT4PLG37nlDLqsJjZpw2EMrFP7UThA4hXmbpf9SDKcZmHILwkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" height=\"193\" width=\"194\" class=\" sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/td><td>(Human Creative)<\/td><td>9.18% (46)<\/td><\/tr><tr><td>6<\/td><td><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/1_AD_4nXc5N2kGsXRmU2CVRirax_KMDb1bDUNjVZ_aej9up6P915MiBxKdqIEENKDhw2dqp1Hz92aGzXqmk9Kjad8G2k3evahc5PQzlKdQg5li3skp0Lkh9eZwc9rpVyqHWQyUT6IjJdPnkeyYWypEkU7RLnm_WHj-IdrrNmh.avif \"  type=\"image\/avif\"><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/1_AD_4nXc5N2kGsXRmU2CVRirax_KMDb1bDUNjVZ_aej9up6P915MiBxKdqIEENKDhw2dqp1Hz92aGzXqmk9Kjad8G2k3evahc5PQzlKdQg5li3skp0Lkh9eZwc9rpVyqHWQyUT6IjJdPnkeyYWypEkU7RLnm_WHj-IdrrNmh.webp \"  type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/1_AD_4nXc5N2kGsXRmU2CVRirax_KMDb1bDUNjVZ_aej9up6P915MiBxKdqIEENKDhw2dqp1Hz92aGzXqmk9Kjad8G2k3evahc5PQzlKdQg5li3skp0Lkh9eZwc9rpVyqHWQyUT6IjJdPnkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" height=\"109\" width=\"194\" class=\" sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/td><td>(Human Creative)<\/td><td>7.78% (39)<\/td><\/tr><tr><td>7<\/td><td><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdstb9rqITNWh3KVs73xSxeYIqH3Nn2q0mXm14bfHWBeCCk6sEx8_v9GGh_GFXFHPhTq6rqIYxBi5-kRQRuiBSdursPUzdbqVrBCdqyul_SLSrLNkoWkEaczM1_qy9tsBNQRH7yowkeyYWypEkU7RLnm_WHj-IdrrNmh.avif \"  type=\"image\/avif\"><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdstb9rqITNWh3KVs73xSxeYIqH3Nn2q0mXm14bfHWBeCCk6sEx8_v9GGh_GFXFHPhTq6rqIYxBi5-kRQRuiBSdursPUzdbqVrBCdqyul_SLSrLNkoWkEaczM1_qy9tsBNQRH7yowkeyYWypEkU7RLnm_WHj-IdrrNmh.webp \"  type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXdstb9rqITNWh3KVs73xSxeYIqH3Nn2q0mXm14bfHWBeCCk6sEx8_v9GGh_GFXFHPhTq6rqIYxBi5-kRQRuiBSdursPUzdbqVrBCdqyul_SLSrLNkoWkEaczM1_qy9tsBNQRH7yowkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" height=\"239\" width=\"194\" class=\" sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/td><td>(Human Creative)<\/td><td>5.59% (28)<\/td><\/tr><tr><td>8<\/td><td><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXeW0uZLuy-5M242Xe7biSfINopqp-p6XE_z-O58q57GugnZoMFEMLXeBhQj-J6sg8qpgDIOEeTorGRfJIxq2x3MttiPyeSYgaFkf7HGaO9uOkd6TDXdoqz62SrRMeuuO655-274wgkeyYWypEkU7RLnm_WHj-IdrrNmh.avif \"  type=\"image\/avif\"><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXeW0uZLuy-5M242Xe7biSfINopqp-p6XE_z-O58q57GugnZoMFEMLXeBhQj-J6sg8qpgDIOEeTorGRfJIxq2x3MttiPyeSYgaFkf7HGaO9uOkd6TDXdoqz62SrRMeuuO655-274wgkeyYWypEkU7RLnm_WHj-IdrrNmh.webp \"  type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/AD_4nXeW0uZLuy-5M242Xe7biSfINopqp-p6XE_z-O58q57GugnZoMFEMLXeBhQj-J6sg8qpgDIOEeTorGRfJIxq2x3MttiPyeSYgaFkf7HGaO9uOkd6TDXdoqz62SrRMeuuO655-274wgkeyYWypEkU7RLnm_WHj-IdrrNmh.png\" height=\"109\" width=\"194\" class=\" sp-no-webp\" alt=\"\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/td><td>(Human Creative)<\/td><td>3.19% (103)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fair Use<\/h2>\n\n\n\n<p>You are welcome and encouraged to feature this data in a story or article. Please be sure to provide attribution to Undetectable AI and include a link to this page so readers can view the full report. For the full dataset from this survey, please contact devan@undetectable.ai<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Methodology<br><\/h2>\n\n\n\n<p>In April 2025, we deployed a survey to 500 North Americans aged 18 to 55. The participants were located across all 50 US states. The participants were not told anything about the origin or authenticity of the images. Instead, they were asked to choose which advertisement they preferred and were served two choices to pick from for the first four questions. Each choice featured an AI-generated ad creative and a human-created one. The fifth question asked participants to choose their favorite advertising creative across all the creatives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Limitations<\/h2>\n\n\n\n<p>While AI-generated ads 1, 3, and 4 were just prompted, number 2 was a recreation of a human ad. Thus, it is essential to note that what survey respondents value here may indeed be&nbsp;rooted<strong> in human creativity and original thought<\/strong>. In relation to the images generated without using a reference photo, given that the AI image model used to create the media in this survey is trained on real images and photos, it&#8217;s still unclear whether AI is creating new things that are better or enhancing human creativity. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: AI Has Won the Popularity Contest, But What Does It Mean?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><picture><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1024x683.avif 1024w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-300x200.avif 300w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-768x512.avif 768w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-18x12.avif 18w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino.webp 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" type=\"image\/avif\"><source srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1024x683.webp 1024w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-300x200.webp 300w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-768x512.webp 768w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-18x12.webp 18w,https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino.webp 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img src=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1024x683.jpg\" height=\"683\" width=\"1024\" srcset=\"https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-1024x683.jpg 1024w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-300x200.jpg 300w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-768x512.jpg 768w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino-18x12.jpg 18w, https:\/\/research.undetectable.ai\/wp-content\/uploads\/2025\/06\/dino.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" class=\"wp-image-5244 sp-no-webp\" alt=\"ChatGPT on screen advertisement\" loading=\"lazy\" decoding=\"async\"  > <\/picture><\/figure>\n\n\n\n<p>While the creative industry debates the soul of AI-generated art, our survey suggests consumers have already voted with their eyes. <\/p>\n\n\n\n<p>This blind study revealed a stark preference for visuals created (or perhaps enhanced in some cases) by OpenAI&#8217;s latest model over established, human-led campaigns for some of the world&#8217;s biggest brands.<\/p>\n\n\n\n<p>The survey data indicates that AI has mastered or at least mimicked an essential component of advertising: creating aesthetically pleasing and attention-grabbing imagery. However, it&#8217;s prudent to frame these findings with the right context. <\/p>\n\n\n\n<p>This study measured immediate, instinctive visual appeal, not the full spectrum of a campaign&#8217;s effectiveness, which includes long-term brand building, storytelling, and emotional resonance.<\/p>\n\n\n\n<p><strong>The victory of the human-made <em>Goldeneye<\/em> ad, while slim, proves that nostalgia, iconic history, and specific cultural touchstones remain powerful territory for human creatives.<\/strong><\/p>\n\n\n\n<p>Indeed, one might argue that a good artist is not merely one who can copy a likeness or draw an image by hand. Rather, taste and creative direction play an equal, if not even larger role.<\/p>\n\n\n\n<p>The challenge for marketing professionals is to redefine their value in an AI-augmented world. If a machine can consistently produce a more &#8220;likable&#8221; image, the human&#8217;s role must elevate to that of the master strategist, the brand steward, and the insightful curator who guides the tool. <\/p>\n\n\n\n<p>The age of the human-only creative may be shifting, but the era of the human-led creative strategist has just begun.<br><\/p>\n\n\n<div class=\"wp-block-post-author has-large-font-size\"><div class=\"wp-block-post-author__avatar\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/secure.gravatar.com\/avatar\/eec2cb93c7235ae148ad7275e7ecf7a4228529315923fab8762555149eae79af?s=96&#038;d=mm&#038;r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/eec2cb93c7235ae148ad7275e7ecf7a4228529315923fab8762555149eae79af?s=192&#038;d=mm&#038;r=g 2x\" class=\"avatar avatar-96 photo\" height=\"96\" width=\"96\" title=\"\"><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">CCO and co-founder of Undetectable.ai<\/p><p class=\"wp-block-post-author__name\">Devan Leos<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>A 500-person blind survey reveals AI visuals beating human ad creatives for Nike, Coca-Cola, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[91],"tags":[95,94,11,93],"class_list":["post-5232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-ai-generated-ads","tag-ai-generated-images","tag-news","tag-research"],"_links":{"self":[{"href":"https:\/\/research.undetectable.ai\/wp-json\/wp\/v2\/posts\/5232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.undetectable.ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.undetectable.ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/wp-json\/wp\/v2\/comments?post=5232"}],"version-history":[{"count":6,"href":"https:\/\/research.undetectable.ai\/wp-json\/wp\/v2\/posts\/5232\/revisions"}],"predecessor-version":[{"id":5263,"href":"https:\/\/research.undetectable.ai\/wp-json\/wp\/v2\/posts\/5232\/revisions\/5263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research.undetectable.ai\/wp-json\/wp\/v2\/media\/5249"}],"wp:attachment":[{"href":"https:\/\/research.undetectable.ai\/wp-json\/wp\/v2\/media?parent=5232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.undetectable.ai\/wp-json\/wp\/v2\/categories?post=5232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.undetectable.ai\/wp-json\/wp\/v2\/tags?post=5232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}