If you’re a copywriter in 2024, there is a fairly high chance that you have at least heard of the AI-powered tools that have been making waves in our field.
You may have had a chance to try some of the many tools on offer.
If so, you may have discovered AI tools for copywriters aren’t just robots mindlessly spitting out the words for you.
These tools are more like collaborators that can enhance your creative flow, speed up your workflow, and lend an extra edge to your articles.
Each one brings something unique to the table, and using the right combination means elevating engagement and driving sales with your content—while maintaining that all-important human touch in your writing.
In this guide, we’re giving you the seven best AI-powered copywriting tools that complement your copywriting skills and refine your content, creating stronger connections with your audience.
1. OpenAI’s ChatGPT – The Best for Generative AI
Have you met ChatGPT yet? It’s a bit like a friend who knows just what to say and when to say it.
ChatGPT is a generative AI chatbot developed by OpenAI and one of the best AI copywriting tools available.
Having been trained on a truly massive dataset, ChatGPT can generate text on almost everything, can write code, it can even proofread your own work.
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With the launch of ChatGPT-4o (which is now available for free for many OpenAI account holders), it’s become even more impressive.
The new version responds quicker and is better at understanding nuance.
What really makes ChatGPT a better tool for copywriters is its ability to not just generate text (although it does this very well) but how the tool adapts to the tone, style, and subtleties that you need.
Need a witty tweet? How about a heartfelt blog? What about the theory of relativity written in Dostoevsky’s tone of voice? Consider it done.
But here’s the real tip on how to use the tool: the quality and style of the output depends heavily on the prompts you use to tell ChatGPT what to write.
For example, telling the tool to simply “write a four-sentence paragraph describing how the modern architecture of Australia was influenced by the British” results in a pretty dry and boring output:
Now, when altering the prompt to ask for something a little more engaging, say, from the perspective of an 18th-century aristocratic English butler, you get a vastly different output:
The clearer and more specific your prompts, the better the output mirrors what you have envisioned for your article.
Integrating ChatGPT with a sprinkle of human oversight is a recipe for content that reads well and feels original and authentic.
Unfortunately, despite your best efforts, purely AI-generated content still sometimes fails to pass for humans, which leads us to the next copywriting tool.
2. Undetectable AI – The Best AI Humanizer
If you don’t work with words for a living, the first few glances at AI-generated content will probably leave you impressed.
But let’s switch perspectives for a moment.
Imagine you’re an editor, a diligent quality control specialist, a university professor, or even a seasoned copywriter.
For you, words are more than just text. They’re an art form.
Over time, a certain sameness in AI-generated content becomes apparent.
Maybe it’s the predictable use of phrases like “headache,” “delve,” or the infamous “landscape,” or perhaps it’s the formulaic, “boilerplate” style that gives it away.
Undetectable AI—an AI content humanizer—can be an important tool in your workflow.
It’s designed not just to tweak but actually transform AI content, ensuring it passes for human-made content, even when analyzed by AI detection platforms.
Undetectable AI smooths over those common AI phrases and enriches the text with variability.
It’s the kind of nuanced expression that makes human writing, well, human.
Ready to see how it works for yourself? Find some of your favorite AI-generated content and use the Undetectable widget below to detect the AI components and transform them into coherent and very human writing.
3. Quillbot – Paraphrase Tool for Copy
QuillBot is a helpful assistant in the world of AI writing.
It’s particularly known for its skillful rewriting and paraphrasing abilities that assist writers in enhancing their content.
With Quillbot, you can take something you have written before—perhaps it’s a bit lackluster or predominately AI-generated—and paraphrase the content.
It’s a perfect tool for both repurposing and presenting alternative phrasing for consideration.
The tool features several modes for paraphrasing strength including standard for a common and default rewrite, or fluency for a more grammatically correct output which also preserves sentence flow.
You also have control over the final rewritten text in terms of the amount of synonyms used.
So when asked which AI tool stands out the most for paraphrasing content, especially when there are significant changes required that won’t compromise integrity, Quillbot is your go-to.
4. Copy.ai – The Best for Marketing and SEO
Copy.ai is here to make life easier for marketers and content creators who need to capture their audience’s attention.
Whether it’s snappy headlines, detailed product descriptions, engaging social media updates, or informative blog posts you’re after, Copy.ai can help create them quickly without compromising quality.
What makes this tool a smart choice is its understanding of language nuances and what your customer wants to hear.
This ensures the content not only reads well but serves your marketing strategy effectively, too.
Even if you aren’t particularly tech-savvy, don’t worry. Copy.ai is straightforward to use.
It also comes with handy features, such as brainstorming aids and options for tweaking content. They’re perfect for fine-tuning messages that hit the mark with your target market.
For those in digital marketing seeking an efficient way to write copy that clicks with readers, Copy.ai offers a solid option.
It streamlines making compelling material so you can connect better with people interested in what you have to offer.
5. Microsoft Copilot – The Best Integrated Chatbot
Microsoft Copilot, previously known as Bing Chat, has upped its game. It’s not just for searching the web anymore, it’s become a helpful tool for creating marketing and SEO content.
For those unfortunate enough to remember Cortana, you’ll be pleased to know that Copilot has made some significant improvements.
Imagine you’re working on an email or drafting a report; Microsoft Copilot is right there with you to speed things along by suggesting text that fits what you’re trying to say.
And do you need fresh ideas for your project? It can help brainstorm those, too.
But writing isn’t all it does. Need some visuals?
Microsoft Copilot can generate images and even browse the internet quickly to find information crucial to your work, making sure everything in your presentation or marketing piece is as recent and relevant as possible.
One of the best parts about using Microsoft Copilot is how easily it fits into what you already use every day.
It comes bundled with other familiar Microsoft tools and blends naturally into Windows 11 OS.
While extra features come at a cost depending on what exactly you need, the basic yet potent functions won’t hit your wallet.
For anyone aiming to increase productivity without losing quality, faster output doesn’t mean sacrificing innovation or personal touch.
Instead, this tool is finely tuned for both efficiency and creativity.
6. Grammarly – The Best for Spelling and Grammar Correction
Even before the days of AI-powered integrations, Grammarly was known as one of the best tools for copywriters.
Now recognized for its advanced AI capabilities, it checks spelling, grammar, and tone, helping you stay consistent.
What sets Grammarly apart is how effortlessly it works with platforms many of us use daily, like Google Docs, Microsoft Outlook, and LinkedIn.
As you draft a text or compose an email, Grammarly’s suggestions pop up in real-time.
Grammarly also brings peace of mind with its thorough plagiarism checker that compares your work against countless web pages.
It’s an incredibly useful feature if creating unique content matters to you (as it should for scholarly papers, professional documents, or even personal blogs).
Beyond surface corrections, what makes Grammarly truly supportive is its ability to assist as a learning tool.
It’s a digital mentor guiding us toward becoming better writers incrementally.
Whether firing off a brief message or diving into extensive reports, counting on Grammarly means writing that’s precise, clear, and, most importantly, reflects well on yourself or your business.
7. Copysmith Rytr – The Best for Branded Copy
Rytr, part of the Copysmith platform, is a content writing tool that really ‘gets’ your voice.
This tool goes beyond simple text generation. It aims to create content that resonates and aligns with your personal style.
Whether you’re working on blog posts, product descriptions, or newsletters, Rytr adjusts to fit your unique voice, so the result is yours.
The standout feature of Rytr is its versatility. You can input insights about how you want to sound—relaxed, formal, or even playful—and Rytr customizes its approach accordingly.
Incorporating Rytr into your process feels effortless as it integrates smoothly with existing platforms, pointing out areas for improvement and ensuring every piece makes the intended impact.
FAQ’s
What is the best AI copywriting software?
If you’re looking for a solid AI tool to help with your writing, consider pairing ChatGPT with Undetectable AI. ChatGPT is great at creating content that’s aware of the context you need, and when combined with Undetectable AI’s ability to refine text so it feels more human, you get content that truly resonates and stands out. Together, they cover pretty much any copywriting task you throw their way.
How can I use AI in copywriting?
AI can be your helpful partner in the writing process. Think of it as a supportive colleague who takes care of the repetitive tasks, leaving you more time to focus on adding that personal touch to your work. It’s there to offer suggestions, spruce up your drafts, and even brainstorm with you when you’re looking for fresh ideas.
What is the best AI copywriting software for beginners?
If you’re just starting out with AI-powered content creation, you might want to try Copysmith or Copy.ai. They’re quite easy to navigate and really simplify the journey of creating great copy. As a beginner, these tools are here to support and enhance your writing skills with a touch of AI magic. It’s also wise to pair them up with an AI content humanizer like Undetectable. This ensures that your final piece reads naturally – almost as if it came straight from a human mind.
How do I use AI to write content?
If you’re considering incorporating AI into your writing process, the first step is to find a tool that suits what you’re looking for. Once you’ve made your choice, give the AI as much information and direction as possible. Think of it like setting up guideposts for where you want your content to go. The output from the AI will serve as a starting point—think of it like a first draft. To polish this draft, consider using an editing tool such as Grammarly to help with clarity and correct any grammatical errors. Finally, humanize the content by passing it through a platform such as Undetectable.Ai to ensure the content reads as ‘human’.
Conclusion
The world of content creation changes quickly. Copywriters must ensure high-quality writing while being pressed to produce copy at an ever-increasing rate.
Before AI, there had to be compromise. Now, businesses can enjoy the best of both worlds.
When we combine AI’s speed and capability with our creativity and careful oversight, something really special happens.
We can produce fast content without sacrificing any quality or authenticity.
So whether you’re a seasoned copywriter or someone considering making a living through their words, these AI tools could make a huge difference in how your content resonates with your audience and how efficient your workflow is.
Using AI detectors and humanizers like Undetectable can also protect your work alongside responsible AI use.
Take the leap, experiment with what’s available for free, and hone in on your choice of AI tools you wish to use to bring your creative ideas to life.