According to a recent survey, 87% of global organizations believe that artificial intelligence gives them a competitive edge.
And where is a competitive edge more important than in marketing?
If you get a competitive edge in marketing, you can get:
- An even higher return on ad spend (ROAS)…
- Lower cost per acquisition (CPA)…
… and ultimately more revenue and profitability for your company.
In the following article, you’ll discover how to harness the aforementioned benefits of AI for your marketing – using the top 10 AI marketing tools in 2024.
Here’s a quick overview:
| # | Name | Feature |
|---|---|---|
| 1 | Undetectable AI | AI Content |
| 2 | Grammarly | AI Content |
| 3 | ChatGPT-4 | AI Content |
| 4 | Copy.AI | AI Content |
| 5 | SurferSEO | AI Optimization |
| 6 | Trellis | AI Optimization |
| 7 | Crayon | AI Optimization |
| 8 | Manychat | AI Chat |
| 9 | ChatFuel | AI Chat |
| 10 | LivePerson | AI Chat |
Top 10 AI Marketing Tools for Smart Marketers in 2024
We’ve sifted through hundreds of AI marketing tools to find the top 10 AI tools that will make the biggest impact on your business.
These tools include:
- AI writing tools
- Tools to improve search engine rankings of your company (search engine optimization)
- AI content creation
- Social media management
Additionally – in this post – we’ll compare and contrast the following of the 10 best AI marketing tools in detail:
- Key features and capabilities
- Pricing (monthly and annual plans, free trials)
- Reviews (customer reviews, online ratings from G2 and/or ProductHunt)
Let’s dive right in:
AI Marketing Tools for Content Creation
“Content is king.”
– Bill Gates, in a 1996 essay predicting the future of the internet.
Producing regular content is imperative for a business looking to flourish in 2024.
If you nail down the content creation process, you enjoy (almost) free traffic from social media posts or search-engine-optimized articles.
For some companies, the traffic that they get every month for free is worth hundreds of thousands of dollars. Let’s pull back the curtains of our company: Undetectable AI.
We get 964,400 visitors flocking to our website every month through Google alone:
If we’d pay for this traffic, we’d spend almost $1,000,000 dollar on advertising per month (assuming a cost per click of $1).
Instead, we get all of it for free. Month after month after month. The power of content creation – fueled by AI.
With the following four AI tools you can supercharge your content creation process and do the same:
1. Undetectable.ai
Undetectable AI is an award-winning AI detector – and AI humanizer – made for individuals and organizations that leverage artificial intelligence to generate text.
The tool specializes in transforming AI-generated content into pieces that closely mimic human writing, thus making it “undetectable” by the myriad of AI detection tools currently available like CopyLeaks, Originality, Sapling and more.
For SEO specialists, Undetectable AI provides a means to ensure AI-assisted content can bypass detection tools, preserving search engine rankings and avoiding Google penalization.
Content marketers benefit from the platform’s ability to refine bulk-generated material into engaging, authentic pieces that resonate with their audience.
Freelance writers, often required to adapt their tone and style across different projects, find Undetectable AI invaluable in customizing AI-generated drafts to meet client expectations.
There are a myriad of other situations that Undetectable can help marketers. But, the bottom line is this: if you use AI writing in any part of your work, Undetectable is an indispensable tool to go with it to avoid the risks of being flagged.
Undetectable.ai has been featured in Business Insider, ABC, CBS, NBC, Yahoo Finance, Fox, Lifewire, and Nature. As of February 2024, Undetectable.ai boasts over 5,000,000 users and a #1 AI detector rating by Forbes.
Pros
- Better Search Engine Rankings: Produce content assisted by AI – then humanize it with Undetectable’s award-winning AI humanizer.
- Free AI detection: The tool is free to use for AI detection. We only charge for AI humanization, which is a natural next step after AI detection for most use cases.
- Easy to use: Instantly and effortlessly test the tool without any need to give your contact details.
- Award-winning accuracy: Third-party tests report AI detection accuracy of 85-95%, making it one of the most accurate solutions available in 2024.
Cons
- The design of the tool may not suit everyone’s liking.
Reviews
Pricing
AI detection is free. We only charge for the humanizing of AI content.
Our ‘AI humanization’ plans start at $9.99/mo for 10,000 words – and range to $209/mo for 308,000 words if paid monthly (we offer a 50% discount on yearly packages). For enterprises with a need for a higher monthly word volume, we offer customized enterprise plans.
Additionally, we offer an iron-clad money-back guarantee. If we humanize (conceal) the AI content and it’s still detected – we will refund the cost of humanization completely.
2. Grammarly
When most people think of Grammarly – they think about a great Chrome Extension that meticulously checks their grammar. Right? Well, turns out Grammarly is a wonderful AI marketing tool as well!
Grammarly goes one step further than simple grammar checking: It helps you write text exactly for the occasion – with artificial intelligence.
- Want to make your text more professional? Grammarly can do it.
- More persuasive? Grammarly can do it.
Be it copy for Facebook ads, Google ads, SEO-optimized articles, or cold emails. Grammarly will make your marketing writing faster and more converting.
Pros
- Widely used AI tool.
- Create content quicker
- Make marketing content more persuasive
Cons
- Users complain about inaccurate suggestions at times
Reviews
Pricing
Grammarly has a free plan with 100 AI prompts, for up to 1,000 AI prompts you’d require one of its paid plans. They start at $12/mo for one user and can go to $15/mo for a business/enterprise user with up to 2,000 prompts.
3. ChatGPT-4
We’ve all heard of ChatGPT-4, right? It’s a sophisticated Large Language Model (LLMO) developed by OpenAI that has taken the world by storm.
According to the latest data, ChatGPT currently has around 180 million users. The website generated 1.6 billion visits in the beginning of 2024 according to Similarweb.
In marketing, ChatGPT can be used to:
- Create SEO-optimized content
- Create ads for various platforms (Facebook, Google, Youtube, X etc.)
- Create creatives for ads (with Dall-E, their image creation model)
ChatGPT-4 is a very versatile tool that is one of the best AI marketing tools in 2024. It is best used with Undetectable AI, especially for creating an SEO-optimized blog post.
Pros
- Widely used AI tool.
- Versatile tool: Create SEO content, ads, and creatives – all in one platform.
Cons
- Users complain about ChatGPT creating suboptimal content at times (hallucinations).
Reviews
Pricing
While ChatGPT-3.5 is free, ChatGPT-4 is part of the plus subscription. The ChatGPT plus subscription requires an investment of $20/mo.
4. Copy.ai
Copy AI is built upon OpenAI’s ChatGPT-4 – and allows you to automate hundreds of sales and marketing to-dos.
While the capabilities of Copy AI are therefore similar to ChatGPT, it can make the entire process of marketing content generation even simpler and easier. This includes:
- Creating content (social media and SEO)
- Managing your CRM
- Email outreach
So, Copy AI helps marketers save time while maintaining a consistent and engaging brand voice.
Pros
- Better user experience for a digital marketer than ChatGPT-4.
- Specifically engineered as an AI marketing tool.
Cons
- Users complain about customer service being unsatisfactory at times.
Reviews
Pricing
Copy.ai does have a free plan for up to 2,000 words in chat – for one user. Its paid plans range from $49/mo for five users and unlimited words to $249/mo for 20 users and unlimited words.
AI Marketing Tools for Optimization & Personalization
“I have just finished running the hill five times (4 miles), and I did it in 57 minutes and 5 seconds. Do you see how this type of personal, specific info bonds the reader and writer closer together?”
– Gary Halbert, legendary copywriter and best-selling author
Smart marketers already know that the more personalized a marketing piece is to the ideal avatar – the higher it will convert. Right?
Now, AI marketing tools can lift most of the grunt work of optimization and personalization – either for search engines or the ideal avatar:
5. SurferSEO
SurferSEO is an AI marketing tool that helps smart marketers optimize their online content for search engines.
As SurferSEO puts it, it’s: “Your favorite writer’s best-kept secret.”
SurferSEO has many valuable features for Search Engine Optimization (SEO):
- Use keyword research tools to write blog posts that your target audience searches for.
- Create higher-ranking blog posts based on structure, word count, NLP-ready keywords, and images.
- Ensure the authenticity of your blog posts, with built-in plagiarism checkers.
In short: SurferSEO is an AI-powered tool that streamlines SEO content research and – SEO content strategy.
Pros
- Create SEO-optimized blog posts quickly.
- Synchs with Google Search Console to analyze the progress of your SEO strategy.
Cons
- Users complain about the billing system, which is based on credits that expire after each monthly cycle.
Reviews
Pricing
SurferSEO prices start from $89/mo for 3 team members and 300 articles and go up to $399/mo for unlimited articles and more advanced AI features.
6. Trellis
Trellis is an AI marketing tool used by e-commerce companies to optimize the 4 Ps of marketing:
- Price: Find out which price performs best
- Product: Find out which product description works best
- Promotion: Find out which deals perform best
- Placement: Find out where to place your ads for best results
Trellis seamlessly integrates with Amazon and Walmart to optimize the product listing to be even higher converting.
Pros
- Seamless integration with Amazon and Walmart.
- Optimize every step of the e-commerce sales process – from price to placement.
Cons
- Users complain about the software being rather expensive.
Reviews
Pricing
Plans start at $299/mo for businesses under $2M of revenue and go up to $1,499/mo for larger organizations.
7. Crayon
Crayon is an AI software that uses machine learning to track competitive intelligence. In plain English, this means that Crayon crawls the web for strategic news of your competitors – and alerts you to relevant changes automatically.
This allows you to do real-time competitor analysis almost effortlessly – and adjust your marketing strategy based on your competitors’ moves.
Pros
- Automatically get notified of strategic moves of your competitors.
- Adjust your marketing strategy with (almost) effortless real-time competitor analysis.
Cons
- Users complain about the sheer volume of data. It may be hard for some users to distill key insights from a large volume of data.
Reviews
Pricing
The pricing of Crayon is not directly visible on the page. According to third-party data, the pricing ranges for a company with a headcount of 200 between $16,800 to $31,000.
Chat And Messaging AI Marketing Tools
According to a recent survey, 82% of consumers expect responses of companies within 10 minutes.
The quicker the response time – the higher the likelihood of a lead making a sale.
- The problem? Offering 24/7 support is difficult to orchestrate – and expensive.
- The good news? AI chat and messaging tools are here to save the day.
And don’t worry: Some of the mentioned chats here are almost indistinguishable from a real customer rep!
Let’s look at the best AI tools for chat and messaging:
8. Manychat
Manychat is an AI marketing tool that allows smart marketers to integrate chatbots into their social media marketing strategies.
These chatbots can:
- Automate customer service
- Automate lead generation, and…
- Increase engagement
Therefore, providing a personalized experience for users ultimately leads to more sales(at scale).
Manychat seamlessly integrates into WhatsApp, Facebook Messenger, Instagram as well as SMS.
Pros
- Seamless integration with most social media platforms.
- Significantly cheaper than VAs for social media management and social media marketing.
Cons
- Users complain about a steep learning curve.
Reviews
Pricing
ManyChat offers a free plan to engage up to 1,000 contacts. ManyChat’s Pro plan starts at $15/mo and scales with the number of contacts. For 100,000 contacts, the price is $435/mo for example.
9. ChatFuel
ChatFuel is a chatbot platform for Facebook Messenger, WhatsApp, and Instagram – as well as your personal website.
ChatFuel has ChatGPT built-in, therefore offering human-like responses to text messages at scale.
The big benefit of using AI tools like Manychat or ChatFuel for chatbots, is that it allows you to engage potential customers 24/7 without the needs of VAs (or coders).
Pros
- Very good WhatsApp AI bot.
- Significantly cheaper than VAs for social media management and social media marketing.
Cons
- Users complain about intransparent billing at times.
Reviews
Pricing
ChatFuel’s pricing starts at $14.39/mo for 500 conversations (Instagram and Facebook), and extra conversations start at $0.03. ChatFuel’s Enterprise plans start at $300/mo.
10. LivePerson
LivePerson is an AI marketing tool that enables businesses to engage with customers across various social media channels.
This tool helps marketers create deeper, more meaningful connections with customers through personalized, real-time messaging and automation.
By adding LivePerson to your marketing stack, smart marketers can:
- Improve customer satisfaction.
- Increase conversions.
- Streamline customer service operations.
The platform’s analytics and AI capabilities also provide insights into customer data, enabling marketers to tailor their strategies more effectively and improve overall engagement.
Pros
- Trusted chat solution that has been in the market for over a decade.
- Significant reduction in operational costs, as you can automate repetitive tasks.
Cons
- Users complain about the software being ‘slow and clumsy’ at times.
Reviews
Pricing
LivePerson’s pricing starts at $599/mo which is billed annually. It supports up to 2,000 conversations per month.
Try AI Marketing Tools Today and Improve Your Workflow
AI-powered tools can supercharge your marketing efforts in 2024. Smart marketers are early adopters who stay ahead of their competition – by doing what others don’t.
Out of these 10 tools, we suggest you try at least one to two AI tools to improve your marketing campaigns in 2024.
If we’d only have to pick 2 out of 10 tools that we’d suggest you try – it’d be ChatGPT-4 and Undetectable AI.
- ChatGPT-4: Because it’s the most versatile AI tool out there.
- Undetectable AI: Because it removes the kryptonite of ChatGPT-4, which is its AI-generated content (that may soon become regulated).
ChatGPT-4 allows you to create social media posts, Facebook Ad headlines, and Google Ads – in seconds. Undetectable AI allows you to take that content and turn it into lasting content that will never be deciphered as AI-generated.
So… what are you waiting for?
And did we mention that Undetectable AI has 5,000,000 users and is rated the #1 AI detector by Forbes?
Try the Undetectable AI widget below quickly and easily (English only). Just Input your text and see how it can transform your writing!
Frequently Answered Questions
There may be many open questions and uncertainties regarding the best AI tools for marketers in 2024. In this section, we’d like to outline common answers to these questions:
How Can AI Tools Assist in Digital Marketing?
AI marketing tools can significantly increase the effectiveness of your digital marketing campaigns. Moreover, they can be used at various moments in the marketing pipeline – such as:
- AI Content creation: Create more content in a shorter time frame
- AI Optimization and personalization: Close more leads, quicker
- AI chat and messaging: Reduce hours needed of sales reps
All of these AI tools have a common goal: Get your product in front of more eyeballs, with less cost and effort.
What Is The Benefit Of Using AI In Marketing?
The use of AI in marketing offers many benefits to the smart marketer:
- It makes marketing more effective: Higher converting campaigns
- It makes marketing more efficient: Less effort/cost for the creation of campaigns
Using AI is using the power of data analysis and machine learning. This can help predict customer behavior patterns…
… ultimately enabling marketers to tailor their strategies more accurately to their potential customers.
What Are The Best AI Marketing Tools For Small Business?
The best AI marketing tools for small businesses are:
- Undetectable AI
- Grammarly
- ChatGPT-4
- Copy.AI
- SurferSEO
- Trellis
- Crayon
- Manychat
- ChatFuel
- LivePerson
The first four tools are for the content creation process (Undetectable AI, Grammarly, ChatGPT-4, and Copy.AI).
The second three tools are for optimization and personalization (SurferSEO, Trellis, and Crayon).
The last three tools are for chat and messaging (Manychat, ChatFuel, and LivePerson).
What Is The Best AI Marketing Tool?
If you can go for only one AI content marketing tool, I’d suggest you go for ChatGPT-4.
It’s the most versatile of all tools mentioned above, and it can help you with the most tedious of your marketing tasks.
The next tool I’d suggest you add to your toolbelt is Undetectable AI. Why? Because it fits well with ChatGPT-4 and is capable of ironing out some of the small kinks ChatGPT-4 produces.
The biggest – and most persistent kink – is that the content of ChatGPT-4 can be detected as AI content.
Which may reduce Search Engine Rankings at best – or may lead to AI plagiarism lawsuits in the future at worst.
Smart marketers protect themselves from possible negative future consequences of their digital marketing strategies. Try Undetectable AI for free here to be one of them.
Disclaimer: Undetectable.ai is our solution. We’ve done our best to present the information evenly because we want you to make an educated decision. That said, we are proud of our software and built it with the AI content creation features and ease of use that we’d want.