We Tried AnswerThePublic: Here’s What You Should Know

You’ve heard that creating content people are actually searching for is key, but how are you supposed to know what they’re searching for?

You Google a few things, scroll around, maybe even try a keyword tool or two… and somehow end up more confused than when you started.

That’s where AnswerThePublic popped up for me. A tool that promises to tell you exactly what your audience is asking online. Sounds helpful, right?

But is it actually useful, or just another pretty-looking platform that gives you more data than direction?

Well, I decided to take AnswerThePublic for a real spin just for an honest look at what it does well, where it falls short, and whether it’s the right tool in 2025.

Let’s break it down together.

[Alt text: Image showing AnswerThePublic homepage. Source.]

What Is AnswerThePublic?

AnswerThePublic is a platform that helps you discover what people are searching for online.

It analyzes autocomplete data from search engines like Google and Bing and reveals the questions, phrases, and topics that people commonly search for related to a specific keyword.

When you type in a word or phrase, it pulls in all the common questions and phrases people type into search engines that are related to your topic.

It then organizes those results into a visual map with categories.

This helps you explore all the different ways people think and ask about your topic, so you can create ideal content for your audience.

How It Works

Of course, you might find an AnswerThePublic alternative online, but using this is pretty simple, because under the hood, there’s some smart tech doing the heavy lifting.

When you enter a word or phrase into the tool—let’s say “gut health” or “electric cars”—AnswerThePublic taps into autocomplete data from search engines like Google and Bing.

This means it looks at the real-time suggestions that pop up when people start typing questions into the search bar.

These suggestions are based on actual searches, so they reflect what people are commonly interested in, curious about, or struggling to figure out.

Instead of just giving you a flat list of keywords, AnswerThePublic organizes the data into useful categories.

Here’s how the results are grouped:

• Questions: These are searches that begin with things like “how,” “why,” “what,” “where,” or “can.” For example: “What causes gut health issues?” or “How do electric cars work?”
• Prepositions: These include phrases like “gut health for kids” or “electric cars without batteries.” It helps you see how people connect your topic with other concepts.
• Comparisons: This category shows you what your audience is comparing your topic to, like “gut health vs probiotics” or “electric cars vs hybrid.”
• Alphabetical: These are all the search phrases sorted from A to Z, often including long-tail keywords and niche questions you might miss otherwise.
• Related: These are searches that may not fit into the other buckets but are still connected to your keyword in meaningful ways.

The tool displays all this in a visual “mind map” format and as downloadable data lists. You can switch between formats depending on how you like to process information.

Behind the scenes, AnswerThePublic isn’t tracking individuals or pulling private data.

It’s simply picking up on patterns in the public autocomplete suggestions from search engines.

That makes it a privacy-safe way to “listen in” on what people are asking without assumptions.

[Alt text: Image showing AnswerThePublic keyword wheel.]

AnswerThePublic Features Breakdown

AnswerThePublic isn’t trying to be an all-in-one SEO solution, and that’s actually a good thing.

Instead of overwhelming you with unlimited dashboards and metrics, it focuses on one job: helping you understand what people are asking about online.

Here’s what it offers:

Three Searches a Day—Free

The AnswerThePublic free version gives you three keyword searches per day.

That might not sound like much, but if you’re just getting started, it’s more than enough to explore ideas and test the tool’s usefulness before investing. 

Unlimited Searches and CSV Exports (with a Paid Plan)

If you’re a content marketer, SEO writer, or someone doing heavy keyword research, the search limit is going to feel tight fast. The premium plans remove that cap entirely.

You can search as much as you need and export your data as CSV files, which is perfect for organizing ideas, collaborating with your team, or plugging your findings into other tools like Google Sheets or Trello.

Visual Maps + Filtered Lists

AnswerThePublic visualizes keyword data in two formats: an interactive search cloud (which looks like a mind map) and a more traditional list view.

You can also download high-res images of these visuals to share in presentations or reports.

Weekly Alerts for New Keywords

With a premium plan, you can track keywords over time and get email digests when new search trends pop up.

This means you don’t need to keep checking the tool manually to catch up on new content marketing trends.

Hide What You Don’t Need

Not every search suggestion will be helpful.

For example, if you’re researching “scripted content” and end up with questions about WWE or reality TV, you can simply hide those irrelevant entries.

Easy Collaboration

If you’re on a team, the Pro plan lets you add up to three users, while the Expert plan allows unlimited collaborators.

This makes project management feel like a breeze if you’re working on one campaign together, or each person is handling different topics.

Learning Support Built In

AnswerThePublic doesn’t leave you to figure it out alone. It includes a full training package, i.e., video masterclasses, an eBook, and a course on how to make the most of the tool.

These are quite useful for the beginners out there.

Bonus Tip:

You can make AnswerThePublic a part of a powerful workflow. You use it to find out what real people are searching for. 

Then, you plug those insights into Undetectable AI’s SEO Writer to generate clean, natural content.

It will check SEO boxes while sounding like a real human. Your job? Just sit back and relax!

Pricing and Plans

AnswerThePublic has a free version that allows you to perform up to 3 searches per day.

It’s a great starting point if you’re just looking to explore the platform.

For more extensive use, there are paid plans:

• Individual Plan: $11/month or a one-time payment of $199 for lifetime access.
• Pro Plan: $99/month or a one-time payment of $990 for lifetime access.
• Expert Plan: $199/month or a one-time payment of $1,990 for lifetime access.

Each plan includes a 7-day free trial when opting for the monthly subscription.

The Pro and Expert plans offer additional features such as:

• Unlimited searches
• Unlimited projects
• Unlimited CSV exports
• Unlimited search tracking
• Priority customer support
• Access to premium courses and eBooks 

Performance and Use Cases

I had heard people hyping up AnswerThePublic, but I always thought: Meh, there must be a better AnswerThePublic free alternative.

Only when I saw it performing in the wild did I finally become a fan. Let’s take a look at its top use cases:

Content Ideation

You don’t use AnswerThePublic to collect keywords. You use it to find the real, juicy questions people are asking that you’d never think to search for yourself.

Let’s say you’re writing about “healthy snacks.” You could get ideas like “What healthy snacks can I eat while traveling?” or “Are healthy snacks good for weight loss?”

These kinds of insights are golden for creating content that actually answers what people want to know, not just what you think they’re asking.

SEO Optimization

Forget generic keywords. AnswerThePublic explores the search engine psyche and reveals quirky queries and trends that are highly relevant to your niche.

It leads you to discover the long-tail keywords that might be flying under the radar but can boost your rankings.

Social Media Strategy

Making social media posts that go viral doesn’t involve taking a guess. It means answering relevant queries. 

AnswerThePublic helps you find those questions and use them to create social media content. This ensures your posts are more likely to get those double-taps or shares.

Pros and Cons of AnswerThePublic

No tool is perfect. AnswerThePublic has some strong points, but also a few things that might hold you back.

Pros

• Accessing Real Questions: Instead of keyword stuffing, you learn about actual curiosity from real humans. It makes your content feel more useful and relevant.
• Visual Format: You don’t have to stare at a giant spreadsheet. You can get a wheel of questions grouped by types, so you can quickly find the angles worth exploring.
• Minimal Effort: You just enter a keyword, and the tool does the heavy lifting. It’s great when you’re low on time but need fresh ideas fast.

Cons

• Limited Free Version: With only three searches a day, the free tier is more of a teaser than a tool. It works, but you’ll likely hit a wall fast.
• Few Unhelpful Suggestions: Some results are oddly specific or just irrelevant. You’ll probably end up hiding or ignoring a bunch of them.
• It Doesn’t Show Competition: Unlike full SEO suites, AnswerThePublic doesn’t tell you how hard a keyword is to rank for, so you might need another tool to back it up.

Who Should Use AnswerThePublic?

AnswerThePublic may not be for everyone, but if you create content, it can be surprisingly useful.

• If you’re a content writer stuck staring at a blank page, this tool gives you actual questions people are typing into Google.
• If you’re in marketing, it helps you find out how your audience thinks and talks. That means you can stop using awkward industry terms and speak your customers’ language instead.
• Even small business owners or solo creators can get value out of it. You don’t need to be an SEO expert. Just type in your product, service, or topic, and it shows you what people care about.

In short, if you want to create content that feels helpful instead of salesy, this tool can point you in the right direction.

AnswerThePublic Alternatives

AnswerThePublic is great for search listening, but it’s not the only option out there. Depending on your needs (or your budget), here are three solid alternatives worth trying:

AlsoAsked

If you love the “People Also Ask” section in Google, AlsoAsked is built around it. It shows you how questions are connected. It’s great for mapping out blog content or FAQ sections.

[Alt text: Image showing AlsoAsked homepage. Source.]

Semrush’s Keyword Magic Tool

This one’s a heavyweight. While it’s more focused on hardcore SEO, it gives you massive keyword lists, filters for search intent, and competition data.

If you want data and depth, it’s a strong AnswerThePublic alternative for serious marketers.

[Alt text: Image showing the SemRush keyword magic tool. Source.]

Ubersuggest

Created by Neil Patel, Ubersuggest is beginner-friendly and covers both keyword research and basic SEO audits.

It doesn’t do the same search visualization as AnswerThePublic, but it’s helpful if you want more context, like traffic and ranking difficulty.

[Alt text: Image showing the Ubersuggest keyword tool. Source.]

Final Verdict: Is AnswerThePublic Worth It in 2025?

If you want quick insight into what people are actually searching for, AnswerThePublic still holds up in 2025.

It’s not a full SEO suite, but it does one thing really well, i.e., showing you how people think, ask, and search online.

For writers, marketers, and small teams trying to create content that feels useful (not robotic), it’s a smart tool to have.

The free version gives you a good taste, but if you’re working at scale, the paid version is worth considering.

And once your content is written, run it through Undetectable AI to make sure it sounds natural, human, and engaging—ready for your audience and the algorithms.