Content at Scale AI (Now BrandWell AI Writer) Review: We Tested it!

When Clarkesworld Magazine, a Sci-Fi and fantasy magazine based on submissions from passionate writers, started seeing an increase in submissions in 2022, something felt off.

All the submissions had the same plot, introduction, and strangely robotic-sounding tone of voice.

Perhaps you’ve noticed this too.

Those blog pages that used to offer delicious recipes for your mid-week dinner?

Now they’re churning out nonsense food stuff at a record-breaking rate.

What is your favorite online store?

New product descriptions that all sound the same.

This is called: AI slop, and it comes from poor-quality content generated at scale.

But is there a way that we can utilize AI writing tools without this slop effect?

Content At Scale AI (now rebranded to BrandWell AI) purports to do just that.

But does it live up to the hype?

We tested it thoroughly to find out. In this blog post, we’ll deliver the most comprehensive Content at Scale review yet, including how it works, its features, pricing, and how it stacks up against competitors.

What is Content at Scale AI (Now BrandWell)? 

Content at Scale AI, now named BrandWell AI, is a generative AI-powered platform designed to produce long-form, SEO-optimized content with minimal user input.

It purports to streamline content creation processes, allowing you to generate blog posts, meta descriptions, and even multilingual articles with a single keyword.

Unlike many AI writing tools that require multiple iterations to create long-form content, Content at Scale says it can generate an entire article (complete with SEO scoring and internal linking) in just a few minutes.

But whether it’s the best choice for you is going to depend on your familiarity with AI tools, your SEO goals, and your native ability as a writer.

How Does It Work?

BrandWell AI is pretty advanced artificial intelligence that generates high-quality content at scale.

With a combination of three advanced AI engines, including natural language processing (NLP) and semantic analysis algorithms, it has the ability to create long-form articles quickly and accurately.

Here’s the lowdown on how it works behind the scenes:

1. Input: Human writers provide a keyword, project details, and tone of voice preferences. Bulk uploads of keywords are also supported. This gives the tool the information it needs to begin with content production.
2. AI Processing: Next, the BrandWell AI platform scrapes the web for top-ranking content on your keyword, analyzes the data, and generates detailed, SEO-optimized AI-generated content.
3. Output: Within minutes, the platform produces a 2,500+ word article, complete with a title, meta description, internal links, and even a table of contents, ready for upload to your site immediately.

While three different algorithms sound complex, the process is actually pretty intuitive, making it accessible for both beginners and experienced content creators.

Content at Scale Pricing

BrandWell AI offers two main pricing plans designed for individual users and agencies. And it’s not cheap.

Their Essentials plan starts at a significant investment of $249/month (or $208/month if you pay annually).

Their Agency plan, however, is a staggering $499/month (or $416 monthly if you pay annually).

Each of the plans includes credits for writing, integration with RankWell (complete with a host of SEO AI tools), plus access to AIMEE, the “super trained marketing chatbot” that is designed to help you with all kinds of content marketing queries.

 Content at Scale AI Quick Review

So, for that price, what’s the lowdown? Is it really worth it?

Here’s our quick summary of what you need to know about Content at Scale AI.

Ease of Use	9/10
Features	9/10
Pricing	7/10
Content Quality	8.5/10
Overall Rating	★★★★

Content at Scale AI stands out for its ability to produce long-form, SEO-optimized content quickly and efficiently.

However, its pricing may be a hurdle for smaller businesses or individual creators, and its content still has a robotic-sounding edge.

Content at Scale AI Key Features

In general, the tool is good at what it does, with some pretty impressive out-of-the-box functionality (although that’s what we would be expecting for this kind of price!).

Let’s take a look at some key features where this AI tool really shines:

Long-Form Content Generation

The platform’s standout feature is its ability to produce detailed, 2,500+ word articles from just one keyword.

To create content like this using other AI tools, like ChatGPT, high word count content requires numerous prompts and re-revisions, making it time-consuming.

This is really where Content At Scale is a cut above the rest.

The AI content output is great, with lengthy blog posts that cover in-depth posts and include primary and secondary keywords naturally.

This is ideal for blog posts, guest articles, and authority-building content.

It’s also great for agencies looking to utilize AI to generate long-form content quickly and cheaply for their clients.

Does it pass our AI detection tool? Stick around and find out.

Integrated SEO Optimization

Another key Content at Scale includes built-in on-page SEO tools, offering suggestions for keyword usage, internal linking, and meta descriptions.

The platform incorporates an on-page SEO checklist that guides you on optimizing their content for search engines, providing a helpful score that breaks down what the AI-generated text includes and why.

We enjoyed this part of the platform, especially since it includes actionable suggestions for keyword placement, density, and strategic usage across headings, body text, and meta tags – things that our freelance writers pay additional tools to do.

On top of that, we loved that Content at Scale identified opportunities for internal linking, which is crucial for improving site navigation and SEO authority.

However, we have found that most of the output doesn’t bypass AI content detection consistently.

For a more reliable SEO-generative AI technology, it’s still got to be Undetectable AI’s SEO Writer, which passes every AI detection tool and beats the SERPs with AI-written content that sounds like a human.

AI Detector

The platform features a built-in AI detection tool that analyzes content and says that it passes AI detection tests.

We loved this feature when we first heard of it because we know it’s critical for businesses to avoid the dreaded AI slop effect and create content that offers real value to their readers.

It works because the advanced plagiarism and AI content detector analyzes the text for patterns typically associated with machine-generated content and provides feedback to make it more natural and human-like.

However, we’ve found that one AI detection tool can give different results to others, meaning that relying on just one content detector is risky if you truly need to avoid being flagged as AI-generated content.

WordPress Integration

With its WordPress plugin, users can publish articles directly to their sites, complete with scheduled posting options and automated internal linking.

This is very efficient for those of you who use WordPress as a CMS, as the integration makes it easy and fast to publish AI-generated articles directly to WordPress with just a few clicks.

That means no need for manual copying and pasting, saving valuable time and reducing the risk of formatting errors.

The plugin also supports scheduled publishing, allowing you to plan your content calendar in advance and use AI content writing tools to execute.

Multilingual Support

The platform supports content creation in multiple languages, expanding its usability for international audiences.

Whether you need content in Spanish, French, German, or other languages, the AI adapts to the linguistic nuances and cultural contexts of your target audience.

We’ve found that this tool is particularly good for ecom brands, global marketing agencies, and multinational corps looking to localize their content.

By generating high-quality, language-specific articles, Content at Scale helps businesses connect with diverse audiences and improve their reach.

Then, combined with its SEO tools, the multilingual support ensures that your content performs well not just in English-speaking regions but also in international search engines.

Who Should Use Content at Scale AI?

Some impressive features, then.

But who is this for?

And with a monthly price like that, who is most likely to see the value?

Content at Scale AI is ideal for:

• SEO Agencies: These are used to produce high-volume, optimized content for clients at scale and streamline the entire content creation process (although agencies should make sure that their output can bypass AI detectors).
• Bloggers: For scaling content production without hiring additional writers and maintaining strict posting schedules of high-quality articles.
• Marketing teams: For creating data-driven, long-form content that ranks well using the optimization score and for streamlining jobs like keyword research, internal linking, scheduling, writing, and more.
• Freelancers: Those delivering AI writing services can improve productivity and meet tight deadlines with BrandWell (although it might be overkill for small freelance writers).

How to Use Content at Scale AI Like a Pro

However, perhaps the most impressive feature of Content At Scale is not its content after all.

To use this tool like a pro, we suggest deep diving into the data.

We love the intuitive dashboard that BrandWell’s recent redesign includes, like this dashboard of keywords related to the search term ‘content marketing.’

The graphs make it easy to spot trends, while similar keywords help us identify opportunities to scale monthly posts and generate content for the future.

On top of the keyword research dashboard, the content editors are also fantastic for writing compelling content that hits all the marks for SEO.

As your content is generated, you’ll be able to edit and tweak the content in an editor and watch as the score goes up or down based on your changes.

This is a fantastic way to leverage AI tools while also making sure your content is fit for purpose.

By using this tool, the pros can add unique, human-written content that makes their AI-written blog post stand out and add real value, all while maintaining the impact of the BrandWell SEO tools.

What Types of Content Can You Create with Content at Scale AI?

Truly a versatile tool, BrandWell’s highly trained AI chatbot can help you with almost any kind of marketing content under the sun, including:

• Blog posts and long-form content (we love the built-in SEO tools here)
• Meta descriptions
• YouTube descriptions
• Guest articles
• Social media captions
• Multilingual content
• Product descriptions

Can Content at Scale AI Get Detected by Undetectable AI?

The big question, and one we’ve tested throughout this review, is whether Content At Scale AI can be detected by our tools… and the answer is sadly yes.

With Undetectable AI’s AI detection, the ‘human-sounding’ AI-generated content from BrandWell is flagged as AI.

This is because the built-in AI detection tool in BrandWell is just one detection algorithm, which misses some of the AI-generated syntax that our more accurate detector can recognize.

Want to try it out? See for yourself why Undetectable AI’s Plagiarism and AI detection tool is the most accurate available in 2025.

How Does Content at Scale AI Compare to Other Tools?

Content at Scale is probably most similar to competitors such as Jasper and Copy.ai but is way more focused on long-form content at scales that are difficult to reach with other tools.

However, when it comes to AI writing that passes detectors, BrandWell simply can’t beat Undetectable AI’s humanizer.

If your business is looking to leverage AI tools while maintaining a human-sounding voice and value, then BrandWell is a great place to start.

However, the most intelligent businesses are combining BrandWell to crank out content quickly and Undetectable AI to turn that output into human-like content that their target audience loves.

Test both our AI Detector and Humanizer in the widget below!

Frequently Asked Questions About Content at Scale AI 

Content at Scale Review: Final Thoughts

Content at Scale AI is a powerful tool for creating high-quality, SEO-optimized content at scale.

Its features, including WordPress integration and multilingual support, make it a valuable asset for agencies, bloggers, and marketers.

However, its pricing may not suit everyone, and human editing is still necessary for best results.

If you’re serious about scaling your content production, this platform is worth exploring.

However, for best results, we suggest pairing it with a trusted AI content detector and humanizer like Undetectable AI, where you can rank up your content production while maintaining your human-sounding tone of voice.