How to Write a Strong Call to Action in a Conclusion

In writing, what your reader does next is important.

If you’re writing to persuade, you’ll want your reader to be convinced.

If you’re writing a blog post, you’ll want the reader to try your product.

If you’re writing a news article, you’ll want your reader to subscribe and read more.

But how do you make sure that they take the next step?

This is where a ‘call to action’ (CTA) comes in — a gentle nudge that tells your reader where to go and what to do.

On a webpage, it might be a CTA button that says ‘Buy Now’, or even a link embedded in an anchor text to ‘Read more’.

However it looks like, the evidence is clear; no content piece should be without one.

But how can you write a CTA that is actually good (and that doesn’t turn your audience off?).

And what are some CTA examples you can use for some inspiration?

Let’s take a look.

What Is a Call to Action?

Us humans are simple creatures, and we need to be subtly told what to do, otherwise we won’t do it.

That’s where a call to action comes in – it’s a simple sentence or couple of words that motivate readers to perform a suggested action.

Using a clear CTA increases conversion rates by over 161% and it’s a vital part of learning how to write something, whether a blog post, an article, an essay, landing pages, email marketing, or even an advert.

When and Where to Use a CTA

So, when should you use a CTA, and what do they look like?

Usually, a CTA is made up of action words that speak directly to the reader and hits them with a sense of urgency, to get them to act quickly.

Think phrases like ‘Read More’, ‘Buy Now’, Download Here’.

In email marketing and on a website, a CTA usually looks like a button.

In social media platforms, it might be a subtle ‘link in bio’ in the caption, or an ask for potential customers to send a direct message for more.

However, in a blog post, there’s potential to get creative.

You could include subtle links in the body copy, using persuasive speech to get your readers to find out more about your company.

A CTA could also be a banner in the body copy that adds a little more information.

Check out the CTA example of this below from Hubspot’s blog on How to Create an Outstanding Marketing Plan, which offers a free template for the reader to download.

This is a good example of an extended banner CTA in a blog as it is relevant, provides more information about the desired action, and makes good use of UX design to drive sales.

The bottom line is that a CTA could come at any point in the piece of writing.

You could have a natural CTA in the introduction of your text, a banner that is inserted into the blog in a place that makes sense, or (most often) a link embedded into anchor text in a conclusion.

How Do You Write a Compelling Call to Action in a Conclusion?

Including a CTA to inspire action in the conclusion is probably where it fits most naturally.

Your reader has already finished the blog post and is looking for somewhere to go next.

Here’s our tips on how to write a call to action conclusion:

1. Keep it natural: A good call to action should fit into the rest of the conclusion and flow easily, without sounding forced.
2. Make sure it’s relevant: Your CTA should give an action that makes sense in the context of the blog or article.
3. Stay clear and concise: It should use action words that lead the reader to an obvious next step, with no ambiguity.

Our top tips are to not overthink it and keep it short and sweet.

There’s nothing worse than a lengthy CTA that makes your reader cringe.

Instead, just be clear and make it obvious what you want the reader to do next.

Elements of a Strong Call to Action 

But CTAs aren’t just found in your conclusion.

So, what makes them effective in general?

What key elements should you look for in every call to action you write?

1. Clarity: Make sure your reader knows exactly what you’re asking them to do and that your CTA leads them to a specific action.
2. Action-oriented language: Use action verbs in the CTA copy like “download,” “explore,” “sign up,” or “learn more.”
3. Relevance: Make sure your CTA aligns with the content and context of your piece.
4. Simplicity: Keep your CTA short and to the point. Long-winded CTAs are less likely to grab attention.
5. Urgency: Create a sense of ‘do it now!’ with phrases like “limited time offer” or “start today.”

Types of CTAs

There’s no one-size-fits-all approach to CTAs.

Depending on your goals, you might use a different style to get your reader to take action, like one of these:

Direct Action CTAs

These CTAs encourage immediate, direct action, like making a purchase or signing up for a service.

This could include things like ‘Buy Now!’ or ‘Add to Cart.’

Informational CTAs

These get readers to learn more about a topic, product, or service.

Some call to action examples of this type might include ‘Learn more,’ ‘Read more,’ or ‘Read this topic next.’

Social sharing CTAs

Designed to increase engagement, these CTAs encourage readers to share content, like ‘Share this post with a friend who needs it’ or a simple ‘Like and follow us for more!’

Personalized CTAs

These add a personal touch by addressing the reader directly, such as ‘Hey [Your Name], this free guide is just for you.’

Feedback CTAs

These invite your audience members to share their opinions or thoughts, like ‘Tell us what you think in the comments below.’

Steps to Write a Persuasive Call to Action

So, how can you write a great call to action that actually gets results and turns viewers into clickers?

Let’s break it down step by step.

Step 1: Know Your Goal

Before you even start writing, get clear about what you want your reader to do. Is it to download a resource? Leave a comment? Subscribe to a newsletter?

This should be done before you start writing. If you don’t know what you want your reader to do, then try to cram in a CTA at the end, it will feel forced and unnatural.

Step 2: Understand Your Audience

Your readers are more likely to act if the CTA speaks to their needs, interests, or pain points.

Ask yourself: What motivates your target audience?

What problems are they trying to solve and why are they here?

Then use that info to write a CTA that feels relevant and meaningful to them.

Step 3: Use Engaging Language

‘Click here’ on its own doesn’t really inspire action. Instead, use language that’s energetic, clear, and action-oriented.

Words like ‘discover,’ ‘unlock, or ‘transform,’ add a twinkle of excitement.

Step 4: Create a Sense of Urgency

One of the first sales tips is that readers must feel like they need to do something NOW.

If your CTA feels like something readers can do anytime, they might put it off indefinitely.

Creating urgency by offering a limited-time deal or ‘exclusive’ access makes them feel like it’s something that needs immediate attention.

But be careful – a false sense of urgency can be counter-intuitive.

Step 5: Keep It Short and Simple

You always need a clear call to action to get a response.

If it’s confusing or ambiguous, your audience won’t hang around to find out what it means, they’ll just ignore it.

The more concise it is, the more likely readers are to follow through.

Step 6: Align with the Content

Your CTA should fit in effortlessly with what you’ve just written.

If your blog is about solving a specific problem, the CTA should guide the reader to a solution that builds on what they’ve just read.

A mismatched or overly aggressive CTA feels jarring and out of place.

How to Write a Strong CTA in an Essay

CTAs in essays might feel a bit different from the ones in blog posts or marketing content because they’re not about selling something.

But they serve the same purpose: guiding the reader to something next.

In essays or academic writing, you might instead want to invite the reader to read more, using an informational CTA that gives them new avenues to research. Or instead, a feedback CTA which invites them to respond.

Here’s a few examples you can use in your next essay:

• If you found these arguments compelling, consider exploring [related topic].
• What’s your perspective on this issue? Share your thoughts in the comments below.

Still struggling?

Undetectable AI’s AI Essay Writer is very good at refining essay conclusions and interweaving a seamless CTA.

It takes your original content and rewrites it, with a human-sounding academic tone of voice and feel.

Moreover, it can include CTAs that explain simply what to do next, without the drama and over-exaggeration of AI-generated call to actions.

The tool is great for overcoming writer’s block (hands up if you know the conclusion is the hardest part of the content to write) and getting your conclusion flowing.

But also, Essay Writer is a pro at writing conclusions that flow naturally and align with the academic or formal tone of your writing.

How Undetectable AI Enhances Your Call to Action Writing

It might be tempting in the writing process to rely on AI writing tools, like ChatGPT, to write your CTAs for you.

The trouble is that, although this is faster and easier, it’s often not as effective.

AI-generated CTAs have an uncanny valley feeling, and they don’t quite feel human.

They’re often dramatic or over the top, and don’t promote action like they should.

That’s where Undetectable AI’s Humanizer tool comes in to play.

It helps you turn AI-generated text into genuine-sounding human-written text that passes all the AI detectors (and fool your target audience, too!)

This way, you can utilize AI in your writing process to get things done faster, while still seeing the results that you’d expect from a human writer.

Key Takeaways

A call to action is just a small part of a bigger piece of work, but it’s perhaps the most important.

Without a great CTA, your reader will finish your blog or article and then simply move on.

But for a business driving traffic and sales via their online content, this is a tragedy.

As a writer, it’s your job to deliver clear, relevant, and simple call to actions that fit naturally into your content and gives your reader a reason to act.

But the good news is there are tools to help.

Although AI writing tools aren’t always the best option for generating marketing content, Undetectable AI’s Humanizer is a great way to change AI generated hyperbole into human-sounding content that really promotes action.

Give it a go for free here: