SEO tools, including the established ones, can be a hit or miss in terms of meeting your needs.
Some are overloaded with features you’ll never touch, while others, mostly newer ones, look promising but fail to deliver accurate results.
Somewhere in the middle sits SEOptimer.
Looking at its feature set, it seems like a tool made for users with simple requirements and small budgets.
What features are we talking about, though?
And is SEOptimer good enough on its own, or should you be looking at SEOptimer alternatives?
That’s exactly what we’ll explore in this review.
You’ll learn what SEOptimer brings to the table, where it falls short, and how it stacks up against other options in the market.
Let’s start this.
Key Takeaways:
- SEOptimer provides simple and affordable SEO audits with client-ready reporting.
- It has accuracy and feature limitations compared to top-tier competitors.
- Many users consider SEOptimer alternatives when managing large or complex SEO projects.
- Undetectable AI offers complementary tools to keep your SEO-driven content unique, safe, and detection-free.
What Is SEOptimer?
SEOptimer is a website audit and reporting platform that claims to give your site a full check-up in just a few seconds.
To do that, it digs into your website and runs multiple checks which search engines perform when deciding how high you rank, and also into the things site visitors care about, like whether your site loads at the speed of a sleepy turtle or if it looks terrible on mobile.
Now, depending on who you are, SEOptimer fits into your life in a couple of different ways.
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If you’re a small business, you can use it to spot the issues that are quietly sabotaging your rankings and get your online presence in shape without having to become a full-on SEO expert.
If you’re a digital marketer, you can do more with it. You can take its reports, slap your own branding on them, and hand them over to clients or prospects like you’ve just done hours of work.
You can even embed a white-labeled version of the audit tool into your site, so people run their own audits, and then, surprise, you’ve got yourself a new lead.
The people behind SEOptimer also make a point of keeping their tool updated with whatever new updates Google decides to throw at everyone.
Overview of Its SEO Capabilities
When it comes to SEO itself, SEOptimer claims to offer thorough coverage.
It runs over 100 different checks that poke at everything from on-page SEO and usability to performance, security, and even how your site plays with social media signals.
It also goes into the technical side of things, which is often where problems hide, and then hands you potentially usable suggestions.
You can export all this information as a report that gives you an idea of what to do about them.
SEOptimer Features in Detail
Now that you know what SEOptimer is meant to do, let’s take a closer look at its features.
On-Page SEO Audit
A lot of sites end up losing ranking opportunities because of small, fixable issues.
SEOptimer’s On-Page SEO Audit tries to find those gaps and bring them to your attention.
The audit covers detailed aspects like how you’re using header tags, whether keywords are distributed consistently, if your images have proper alt attributes, and whether canonical tags are in place to avoid duplicate content problems.
After these findings, the audit report provides guidance on how to fix issues within your specific CMS, which is useful since different platforms have their own quirks.
It also looks for deliberate signals like noindex tags that might accidentally keep search engines from even seeing your pages.
And since Google has fully shifted to mobile-first indexing, mobile usability gets significant attention.
SEOptimer uses a JavaScript rendering engine to load your site in a real browser, so you can see how your content appears across devices.
It checks rendering on mobile and tablet, shows your PageSpeed and Core Web Vitals scores instantly, and runs additional device-specific checks.
Another interesting part of the audit is the technology detection.
SEOptimer also claims to identify what CRM, software, or coding libraries are being used on the page of, lets say, a competitor, so you get a view of what’s making them excel or lag behind.
Technical SEO Checks
As you read above, SEOptimer runs over 100 technical checks to make sure you’re not overlooking structural issues.
You can see the full list of those checks on the website. But holistically speaking, those checks are divided into the following categories:
- On-Page SEO: Reviews page structure and metadata, including things like SSL and structured data.
- Rankings: Looks at rankings by location, estimates search traffic, and breaks down your SERP position distribution.
- Links: Measures backlinks, referring domains, and provides Moz DA along with your top backlinks.
- Usability: Tests how well your site renders across devices, and runs Core Web Vitals and PageSpeed checks.
- Performance: Analyzes server response time, compression, and use of page resources, including AMP.
- Social: Checks whether your site is connected with social pages, and whether tags like Open Graph, Pixels, and Twitter Cards are in place.
Backlink Analysis
Backlinks are one of the strongest ranking factors in SEO, and SEOptimer provides a way to analyze them, too.
Its Backlink Research Tool allows you to run checks on any domain or URL, including competitor sites as well.
Inside the tool, the Overview tab gives you a snapshot of the backlink profile.
The Backlinks tab also gives you a sortable list of every backlink pointing to a site, with options to filter by first seen date, domain strength, or page strength.
The tabs give you visibility into the following metrics:
- Domain strength and page strength
- Referring page and target page
- Anchor text
- Dofollow or nofollow status
- First seen and last crawled dates
- Text Backlinks metric separating text-based links from raw URLs
Scrolling further, SEOptimer highlights top backlinks for the specific page you’re analyzing.
This can help agencies measure the impact of link-building campaigns and to see if they’re generating the right types of links.
Plus, for competitive analysis, this allows you to dig into a rival’s backlink profile and piece together their strategy.
You also have sorting options at your disposal, like date found or page strength.
Keyword Suggestions
SEOptimer also includes a keyword tool that helps you identify new opportunities while keeping track of the ones you’re already targeting.
It monitors your site’s positions for keywords over time and shows how much extra traffic they’re actually bringing in.
It also looks for keyword opportunities with decent search volume and lower competition, which is exactly where you can make the most gains.
There are two main ways to use the keyword research feature:
- Search by Keywords: In this mode, you enter one or several keywords, and SEOptimer will return data on their search volume, CPC estimates, and competition levels.
- Search by Domain: In this mode, you can enter a URL and the tool will fetch all the keywords that a site ranks for, along with their positions, estimated traffic, and other metrics.
White-Label Reporting
An SEOptimer feature that the company advertises a lot is white-label reporting.
This feature comes with the high-tier plans and lets you generate branded PDFs that look like they came straight from your own team.
You have full control over the details you want to include in these PDFs so they match the priorities of each project and client.
For instance, you can add your company’s logo, adjust fonts and colors, and decide exactly which checks should appear in the final version.
Moreover, for agencies working across multiple markets, SEOptimer has been considerate enough to include support for reports available in more than 25 languages.
And since these audits highlight areas where content plays a direct role, pairing SEOptimer’s reports with Undetectable AI’s AI SEO Writer can help you quickly generate optimized content that aligns with the technical insights you find.
Pricing and Plans
SEOptimer offers three plans, all of which come with a 14-day free trial.
The free trial gives you full access to the features, much like a paid plan.
You can choose to pay for the plan either monthly or yearly. In case you choose yearly plans, you get a 25% discount on the regular cost.
Here’s how the SEOptimer pricing for the three plans goes, along with the features they include and lack:
| DIY SEO Plan | White Label Plan | White Label & Embedding Plan | |
| Features included | SEO AuditsSEO Crawler (4 crawls, 1 website only)Keyword Tracking (20 KWs)Keyword Research (25 searches)Backlink Research (25 lookups)Task & Progress ManagementSEO Toolbox | SEO AuditsWhile Label PDF ReportingSEO Crawler (10 crawls, >1 websites)Keyword Tracking (100 KWs)Keyword Research (100 searches)Backlink Research (50 lookups)Backlink Monitoring (3 sites)Task & Progress ManagementUser ManagementSEO Toolbox | SEO AuditsWhile Label PDF ReportingEmbeddable Website Audit ToolSEO Crawler (50 crawls, >1 websites)Keyword Tracking (250 KWs)Keyword Research (250 searches)Backlink Research (150 lookups)Backlink Monitoring (10 sites)Task & Progress ManagementUser ManagementSEO Toolbox |
| Features lacking | While Label PDF ReportingEmbeddable Website Audit ToolBacklink MonitoringUser Management | Embeddable Website Audit Tool | None |
| Best for | Single website owners | Marketers managing multiple websites of their own or clients | Agencies with bulk of clients |
| Monthly Plans | $29/month | $39/month | $59/month |
| Annual Plans | $261/year | $351/year | $531/year |
SEOptimer Accuracy and Reliability
When it comes to accuracy and reliability, SEOptimer has a mixed bag of reviews.
On G2, SEOptimer holds a 4.6 out of 5 stars rating based on more than 290 reviews.
Most users there report being happy with the experience, saying the tool covers what they need without many downsides.
Even when problems did come up, reviewers often mentioned that the support team was quick to respond with explanations or fixes.
On Trustpilot, though, the picture isn’t as positive.
SEOptimer has a rating of 3.6 stars there, which is notably lower.
One reason could be that Trustpilot has stricter controls on sponsored reviews, so the feedback seems to be coming from genuine users.
Many of the negative reviews mention issues with the free trial or frustration over pricing changes.
For example, one user said they paid for the $29 beginner plan, only to see the same plan later reduced to $19, while a higher plan was reset to $29.
Their expectation was that the subscription would automatically match the higher-tier features, but it didn’t.
As for accuracy, I came across some user concerns resonating with each other.
A few experienced SEO professionals reported that SEOptimer gave their sites low scores and long lists of suggested improvements, even when those sites were already performing at a high level.
For instance, on Reddit, a user with a 25-year-old domain, averaging 2.2 million monthly visitors and over 100,000 backlinks, said their homepage audit came back with a “B” rating.
So while SEOptimer works reliably for many users, especially beginners and agencies looking for easy-to-digest reports, power users sometimes feel the scoring system doesn’t line up with real-world SEO outcomes.
To make the most of SEOptimer’s recommendations, pairing it with AI Stealth Writer by Undetectable AI can help ensure your SEO-friendly text avoids AI-detection penalties.
SEOptimer vs Competitors
If by now, SEOptimer doesn’t seem to be meeting your needs, you can consider some SEOptimer alternatives:
SemRush
This is one of the biggest platforms in SEO and comes with an equally premium price tag to match.
Semrush is packed with any SEO feature you can name. It has keyword research, rank tracking, backlink analysis, competitor data, and much more.
The tool is so comprehensive that some users admit they can’t make use of everything.
If you’re after a powerhouse with virtually every SEO feature available, Semrush is tough to beat. But realistically, not everyone needs that much.
SpyFu
This SEOptimer alternative is more focused on competitor insights. SpyFu specializes in digging into the strategies of other businesses.
It lets you see the keywords competitors rank for, their PPC campaigns, and backlink data.
The platform even positions itself as exposing the “search marketing secret formula” of successful players in your niche.
Beyond the data, SpyFu also offers guides and “how-tos” that help you act on the insights you uncover.
SE Ranking
This tool sits somewhere in between.
It has many of the same core features as Semrush, such as keyword research, rank tracking, site audits, and competitor analysis.
But it also goes a step further by providing a marketing plan after the audit.
That plan lays out a clear path for you to follow if you want to improve rankings for specific keywords.
Among these SEOptimer alternatives, the choice often comes down to whether you need a lean audit-and-reporting tool or a full-scale SEO suite.
For agencies and businesses creating SEO content, there’s also another factor to think about: avoiding penalties from AI-detection tools.
That’s where Undetectable AI’s tools like AI Detector and Humanizer can lend a helping hand.
ZDNet ran an accuracy study on AI detectors and noted that Undetectable AI’s system passed all five tests with 100% accuracy.
And this shouldn’t be surprising.
Undetectable AI uses multiple algorithms modeled after major detectors that work in tandem to create such accurate consensus results.
Pros and Cons of SEOptimer
Like any SEO tool, SEOptimer comes with strengths and weaknesses you’ll want to weigh before deciding if it’s the right fit.
| Pros | Cons |
| The interface is simple and works almost like guided instructions, so even beginners with only basic SEO knowledge can navigate it easily. | All plans come with crawl caps, site limits, and keyword restrictions, which can be a hurdle if you’re managing multiple client websites. |
| Reports are objective which makes it simple to spot areas that need improvement both technically and in terms of content. | The audit recommendations lean toward general advice rather than detailed, step-by-step actions. |
| Audits can be run in several languages, which is especially useful for international SEO teams or agencies working with global clients. | Some users report accuracy issues, saying the results don’t always match the actual performance of their sites. |
| Pricing remains competitive across different plan tiers. |
As you can see, SEOptimer works best for individuals and smaller teams who need quick, accessible audits, but its limitations can get in the way if you’re running multiple large-scale projects.
To add another layer of safety to your workflow, you can also use tools like the AI Plagiarism Checker by Undetectable AI.
Whenever you create SEO-driven content based on SEOptimer’s insights, you can verify originality and ensure the text is clean, unique, and free from duplication issues.
Find more useful tools here, or try our AI Detector and Humanizer in the widget below!
Final Verdict
All things considered, SEOptimer is a tool for small and medium-sized businesses, as well as digital marketing agencies, that want a simple and budget-friendly way to run SEO audits.
That said, SEOptimer doesn’t aim to be an all-in-one powerhouse like some of its competitors.
And when it comes to producing SEO-friendly content that avoids AI-detection penalties, you’ll want more than audit tools alone.
Undetectable AI’s vast suite of tools can be helpful here.
Use the AI SEO Writer and AI Stealth Writer to create optimized, ranking-ready content.
Then count on the AI Detector, Humanizer, and AI Plagiarism Detector to ensure it stays authentic, natural, and original.
Try Undetectable AI today and explore creative use cases for improving your SEO strategy.