If you’re an aspiring copywriter, one of the most important skills you can develop is how to convert.
From product descriptions to promotional emails, it’s important that you have a clear understanding of how to effectively write converting copy.
There has been a misconception in the copywriting world lately.
While it includes all kinds of online writing, anyone who calls themselves a copywriter is supposed to know how to do it all expertly.
The truth is there are different types of writing. Conversion copywriting, content writing, and SEO copywriting are very different specialties requiring different skill sets.
A conversion copywriter focuses on one thing and one thing only: writing compelling words that make people purchase.
In other words, you need to write with real humans in mind, not algorithms.
Use persuasion techniques, storytelling methods, and psychological triggers, and study behavioral economics.
Conversion copywriters know what makes a person tick, click, and take action.
You should masterfully weave these techniques into your copy while keeping it engaging, relatable, and, of course, useful to the audience.
This is why it’s one of the highest-paid jobs right now, with potential earnings of up to $120,000 annually.
How to Write Great Copy
Here are some tips on how to write copy that converts.
1. Understand Copywriting Basics
Copywriting is one of the most effective, powerful, and profitable ways to grow a business.
When done right, it increases brand awareness, persuades customers to take action, and gets them to buy something.
If you’ve ever written any kind of business or marketing content to persuade or convince someone to do something, then you have done copywriting.
The best copywriters know that humans are emotional creatures who make decisions based on feelings first and then justify them with logic after the fact.
So your copy will be rooted in your audience first, then the product you are selling.
2. Master the Art of Conversion Copywriting
A common mistake young copywriters make is to stack as many great things inside as they possibly can and then say, “Well, if that one doesn’t work, one of them will.”
This is a tossed-salad copy, and it doesn’t work as often.
It’s a cardinal sin in copywriting to simply state the features instead of the benefits.
These are the end results, the outcomes that your customer will experience as a result of doing business with you.
In today’s hyper-competitive world, where customers have seen, heard, and probably tried it all before, they’re unlikely to respond to anything that claims to be better.
The solution is to be different, to find some way to be unique or interesting.
Be creative and think about something that your competitors will be unable or unwilling to copy.
You don’t want to have 15 selling propositions; you want one core benefit that everyone can immediately understand and is believable.
When you combine those things, you have a compelling message, and people will take one step toward you.
3. Know Your Audience
Next, get to know your customer or your audience. You need to get crystal clear on who you’re selling to and what their pains, desires, and fears are.
You need to write your copy as if you’re speaking to one specific person.
And the more specific you can be in describing the real-life emotions this person experiences, the better.
The best way to do this is to hit up Reddit forums and Facebook groups, read Amazon reviews, and dig into research tools like AnswerThePublic.
This is how you learn exactly what your ideal customer wants to know.
4. Use Persuasive Language
Here’s the deal: You can have the best product in the world, but if people stop reading after the first sentence, your copy will not work.
That’s why one of the main goals of your copy is to keep people reading.
As copywriting legend Joe Sugarman said, ”The sole purpose of the first sentence is to get you to read the second sentence.”
The question is, how do you get someone to keep reading your blog post, email, or sales letter?
Use persuasive language. This is where you add something to your page specifically designed to keep people reading.
For example, you can tell a little story at the beginning of your sales letter but leave the ending at the bottom.
Or you can refer to something that’s coming up later in your blog post.
You can even just say things like here’s the deal, and the question is, to push people to keep reading.
5. Create Attention-Grabbing Headlines
Creating headlines will help you get a lot more engagement and open rates with your copy. Remember, only eight of 10 readers never make it past the headline.
Try to prompt users to take action with deadlines.
A sense of urgency essentially prompts a user to take action sooner rather than later in fear that they’ll miss out on something.
You can also use a scarcity tactic.
You can talk about limited edition products, limited amounts of stock, and rare materials—things that make an item or service seem very scarce and limited, and they have to get in on it.
Lastly, use loss aversion, where you’re writing headlines in a way that targets someone’s pain point and tells them to avoid it from happening again.
6. Leverage Social Proof
Remember, your audience is looking for a reason to not buy from you. In fact, 87% of buying decisions begin with research before the purchase is made.
So, you need to back up your claims with credibility indicators, like testimonials, case studies, or social proof.
Think of this as the guarantee or safety net your audience needs to make a purchase.
By providing credibility indicators in your copy, you’re helping your audience overcome their doubts and increasing the likelihood that they’ll convert.
7. Apply AIDA
We’ve talked about writing headlines and persuasive copy, but the best tip or formula for beginners is to use the AIDA (Attention, Interest, Desire, Action) framework.
AIDA is a classic copywriting formula that can help boost conversions on sales pages, landing pages, articles, newsletters, video scripts, and more.
Here’s an example of what this formula looks like.
[Attention]
Discover the Future of Fitness with FlexFit!
[Interest]
Are you tired of the same old gym routine? Imagine a workout experience that’s both exhilarating and effective, designed to fit seamlessly into your busy lifestyle.
[Desire]
FlexFit offers personalized, high-intensity workouts that adapt to your goals and progress. With our state-of-the-art mobile app and wearable tech, you get real-time feedback and tailored coaching wherever you are. Join thousands of satisfied users who’ve transformed their health and fitness with ease and fun.
[Action]
Don’t miss out! Download the FlexFit app today and take the first step towards a healthier, happier you. Use promo code SEPFIT before the end of September for a 30-day free trial. Your future self will thank you!
8. Use AI Tools for Copywriting
AI is here to stay. There are many AI copywriting tools out there; we actually listed the best in this article.
Regardless of your position, it’s always best to make thce most of this technology.
So, as a copywriter, how can AI help? You can just jump in and ask your preferred tool to create AI-generated content.
However, it’s also great for some other things.
First is research. Proper research is arguably the most critical step in crafting high-quality copy.
The highest-paid copywriters in the world actually spend the majority of their time researching, ideating, and brainstorming.
That’s because writing amazing copy can’t happen unless you first know everything there is to know about the product you’re writing for, the market, the competition, and most importantly, the person you’re speaking to in your messaging.
AI can really come in handy to streamline this process, especially if you’re writing in an unfamiliar niche.
You can use AI to create a detailed buyer persona to help write rich, emotionally charged copy that speaks directly to your ideal customer’s fears, frustrations, dreams, and aspirations.
The next thing you can use AI for is sales positioning and benefits.
Once you have your highly detailed buyer persona, use it as AI input to identify key selling points.
You can have AI make a comprehensive list of features and benefits that your ideal customer actually cares about.
Your sales positioning should clearly communicate what sets your product or service apart from the others and how it addresses your unique customer’s needs.
9. Practice Regularly and Seek Feedback
The next strategy for great converting copy is to get experienced copywriters to give you feedback and tips.
Coaching is the backbone of mastering just about any skill. But what if you’re just starting out and don’t know anyone in the business?
There are a couple of ways to find a mentor. You can reach out to them directly, maybe on Facebook or Instagram.
Don’t just ask them for help, though; see how you can help them first. It evokes reciprocity, where people want to help you because you help them.
You could also attend a workshop or join one of many groups to access other copywriters.
Getting direct feedback is the best advice for any self-taught copywriter because it will speed up your progression and make your writing much more effective.
10. Stay Updated with Industry Trends
Just like any industry, copywriting has trends.
Some strategies will work better and become more effective, and some will lose their power.
Many copywriters use decades-old strategies and techniques. While there is value in the tried-and-true, you can’t remain competitive if you don’t modernize.
So, continue to search out and learn the newest trends as they emerge.
Final Thoughts
Copywriting is among the most in-demand side hustles this year. If you’re interested in getting in on the action, it’s important to learn the basics.
As a conversion copywriter, your goal is to get leads and turn them into paying customers.
To further enhance your copywriting skills, you can leverage AI tools not just for writing but also for text correction and content creation.
Utilize chatbots to generate ideas and improve your drafts, and employ AI detectors like Undetectable AI to ensure your content is free from AI-generated penalties.
By humanizing your content, you can maintain authenticity and avoid potential issues.
Following these copywriting tips for beginners will help you achieve that.
You can try out Undetectable AI’s widget. It’s quick and easy to use, demonstrating how AI can simplify your copywriting process.